Контакты/Проезд  Доставка и Оплата Помощь/Возврат
История
  +7(495) 980-12-10
  пн-пт: 10-18 сб,вс: 11-18
  shop@logobook.ru
   
    Поиск книг                    Поиск по списку ISBN Расширенный поиск    
Найти
  Зарубежные издательства Российские издательства  
Авторы | Каталог книг | Издательства | Новинки | Учебная литература | Акции | Хиты | |
 

Emotional Banking, Duena Blomstrom


Варианты приобретения
Цена: 4890.00р.
Кол-во:
Наличие: Поставка под заказ.  Есть в наличии на складе поставщика.
Склад Америка: Есть  
При оформлении заказа до: 2025-09-15
Ориентировочная дата поставки: Октябрь
При условии наличия книги у поставщика.

Добавить в корзину
в Мои желания

Автор: Duena Blomstrom
Название:  Emotional Banking
ISBN: 9783030092887
Издательство: Springer
Классификация:



ISBN-10: 3030092887
Обложка/Формат: Soft cover
Страницы: 159
Вес: 0.27 кг.
Дата издания: 2018
Язык: English
Издание: Softcover reprint of
Иллюстрации: 6 illustrations, black and white; ix, 159 p. 6 illus.
Размер: 234 x 156 x 9
Читательская аудитория: General (us: trade)
Основная тема: Popular Science
Подзаголовок: Fixing Culture, Leveraging FinTech, and Transforming Retail Banks into Brands
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Германии
Описание: Banking is under threat. Despite access to fast-paced technology known as FinTech, an antiquated business model and internal organizational paralysis do not allow for the creation of a truly beloved brand and are stifling change. To survive and thrive when their competition is catching up, banks must understand the principles behind Emotional Banking—a cultural change concept that brings the consumer to the center of rethinking banking products and delivery. This book starts with a history of the space then moves into an overview of what FinTech is. After discussing the state of banking today including stories from the biggest names in the industry, the concept of Emotional Banking and Brand are introduced as an answer to the problems outlined above. It concludes with examples of best practices and a hands-on approach on how to change the inertia, become a brand and make customers fall in love with their bank. Some of the questions this book tackles include: · Why don’t banks “care”?· How many banks will survive?· What is FinTech and why does it matter?· Can Banks become beloved brands and find their way to the consumer’s heart?· Why is there a disconnect between what we say and what we do in the industry?· Is inertia in banking a result of broken internal culture?· Which big brand or challenger will be at the top in 5 years?
Дополнительное описание: Chapter 1: Banks Today: The Relationship between Financial Services and Technology.- Chapter 2: FinTech: Trends, Players, Challengers, and Bubbles.- Chapter 3: Products vs. Money Moments.- Chapter 4: Let’s Get Real: Anecdotes from FinTech Titans Experienc



Risk Management in Banking

Автор: Bessis Joel
Название: Risk Management in Banking
ISBN: 1118660218 ISBN-13(EAN): 9781118660218
Издательство: Wiley
Рейтинг:
Цена: 6653.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The seminal guide to risk management, streamlined and updated Risk Management in Banking is a comprehensive reference for the risk management industry, covering all aspects of the field.

Investing for Dummies

Автор: Tyson Eric
Название: Investing for Dummies
ISBN: 1119320690 ISBN-13(EAN): 9781119320692
Издательство: Wiley
Рейтинг:
Цена: 2691.00 р.
Наличие на складе: Нет в наличии.

Описание: The easy way to invest in your financial future In the world of investing, slow and steady wins the race. With this mantra in mind, trusted author and finance guru Eric Tyson is back with the latest edition of the #1 bestselling book, Investing For Dummies, to help you achieve your investment goals.

Emotional banking

Автор: Blomstrom, Duena
Название: Emotional banking
ISBN: 3319756524 ISBN-13(EAN): 9783319756523
Издательство: Springer
Рейтинг:
Цена: 5309.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Banking is under threat. Despite access to fast-paced technology known as FinTech, an antiquated business model and internal organizational paralysis do not allow for the creation of a truly beloved brand and are stifling change. To survive and thrive when their competition is catching up, banks must understand the principles behind Emotional Banking--a cultural change concept that brings the consumer to the center of rethinking banking products and delivery.

This book starts with a history of the space then moves into an overview of what FinTech is. After discussing the state of banking today including stories from the biggest names in the industry, the concept of Emotional Banking and Brand are introduced as an answer to the problems outlined above. It concludes with examples of best practices and a hands-on approach on how to change the inertia, become a brand and make customers fall in love with their bank.

Some of the questions this book tackles include:

  • - Why don't banks "care"?
  • - How many banks will survive?
  • - What is FinTech and why does it matter?
  • - Can Banks become beloved brands and find their way to the consumer's heart?
  • - Why is there a disconnect between what we say and what we do in the industry?
  • - Is inertia in banking a result of broken internal culture?
  • - Which big brand or challenger will be at the top in 5 years?

Emotional appeals in advertising banking services

Автор: Mogaji, Emmanuel
Название: Emotional appeals in advertising banking services
ISBN: 1787563022 ISBN-13(EAN): 9781787563025
Издательство: Emerald
Рейтинг:
Цена: 9349.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores the implications of using emotional appeals in financial services advertising.

Economics of Banking

Автор: Matthews Kent
Название: Economics of Banking
ISBN: 1118639200 ISBN-13(EAN): 9781118639207
Издательство: Wiley
Рейтинг:
Цена: 8546.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The Economics of Banking describes and explains the behaviour of banks by examining trends and operations in banking within a mathematically accessible microeconomic framework.

Investment Banking for Dummies

Автор: Dummies
Название: Investment Banking for Dummies
ISBN: 1118615778 ISBN-13(EAN): 9781118615775
Издательство: Wiley
Рейтинг:
Цена: от 1244.00 р.
Наличие на складе: Есть

Описание: Enrich your career with a review of investment banking basics One of the most lucrative fields in business, investment banking frequently perplexes even banking professionals working within its complex laws. Investment Banking For Dummies remedies common misconceptions with a straightforward assessment of banking fundamentals.

Central Banks, Democratic States and Financial Power

Автор: Jocelyn Pixley
Название: Central Banks, Democratic States and Financial Power
ISBN: 1107552346 ISBN-13(EAN): 9781107552340
Издательство: Cambridge Academ
Рейтинг:
Цена: 6019.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book explains how conflicting social forces shape policies of central banking towards bank money production and the money of democratic governments. It examines the complex relations of central banks to their governments and private global banks and will appeal to those curious about what central banks contribute to economies and distribution.

An Introduction To Banking 2e - Principles, Strate gy and Risk Management

Автор: Choudhry M.
Название: An Introduction To Banking 2e - Principles, Strate gy and Risk Management
ISBN: 1119115892 ISBN-13(EAN): 9781119115892
Издательство: Wiley
Рейтинг:
Цена: 6336.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: A practical primer to the modern banking operation Introduction to Banking, Second Edition is a comprehensive and jargon-free guide to the banking operation. Written at the foundational level, this book provides a broad overview of banking to give you an all-around understanding that allows you to put your specialty work into context within the larger picture of your organization. With a specific focus on risk components, this second edition covers all key elements with new chapters on reputational risk, credit risk, stress testing and customer service, including an updated chapter on sustainability. Practical material includes important topics such as the yield curve, trading and hedging, asset liability management, loan origination, product marketing, reputational risk and regulatory capital. This book gives you the context you need to understand how modern banks are run, and the key points operation at all levels. Learn the critical elements of a well-structured banking operation Examine the risk components inherent in banking Understand operational topics including sustainability and stress testing Explore service-end areas including product marketing and customer service Banks continue to be the heart of the modern economy, despite the global financial crisis —they have however become more complex. Multiple layers and a myriad of functions contribute to the running of today's banks, and it's critical for new and aspiring bankers to understand the full breadth of the operation and where their work fits in. Introduction to Banking, Second Edition provides an accessible yet complete primer, with emphasis on the areas that have become central to sustainable banking operation.

Macroprudential policy and practice

Автор: Paul Mizen et all
Название: Macroprudential policy and practice
ISBN: 1108419909 ISBN-13(EAN): 9781108419901
Издательство: Cambridge Education
Рейтинг:
Цена: 22651.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Macroprudential policy is perhaps the most important development in central bank policymaking circles since the global financial crisis, and reliance on such policies continues to spread. This is a guide to the latest theoretical developments, showing how they relate to monetary policy, and supported by empirical evidence from many countries.

Dictionary of Banking Terms

Автор: Fitch Thomas P.
Название: Dictionary of Banking Terms
ISBN: 0764147560 ISBN-13(EAN): 9780764147562
Издательство: Ingram
Рейтинг:
Цена: 2068.00 р.
Наличие на складе: Нет в наличии.

Описание: Small in size but packed with detailed information, Barron's Business Dictionaries are extremely useful and economical reference sources for business students, business managers, and general readers seeking advice and information on specific business subjects. Each pocket-size book defines thousands of authoritative yet specialized terms within its subject area and features an abundance of diagrams, charts, and line art. These are must-haves for students and professionals alike. This updated and expanded edition edition features more than 3,000 terms defined and explained. Topics covered include every conceivable aspect of investment banking and commercial banking practices, finance and money management, and much more.


Lecture Notes In Fixed Income Fundamentals

Автор: Prisman Eliezer Z
Название: Lecture Notes In Fixed Income Fundamentals
ISBN: 9813149760 ISBN-13(EAN): 9789813149762
Издательство: World Scientific Publishing
Рейтинг:
Цена: 6336.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Written for undergraduates, this book is dedicated to fixed income fundamentals that do not require modeling the dynamics of interest rates. The book concentrates on understanding and explaining the pillars of fixed income markets, using the modern finance approach implied by the 'no free lunch' condition. It focuses on conceptual understanding so that novice readers will be familiar with tools needed to analyze bond markets. Institutional information is covered only to the extent that is necessary to obtain full appreciation of concepts.This volume will equip readers with a solid and intuitive understanding of the No Arbitrage Condition -- its link to the existence and estimation of the term structure of interest rates, and to valuation of financial contracts. Using the modern approach of arbitrage arguments, the book addresses positions and contracts that do not require modeling evolution of interest rates. As such, it welcomes readers lacking the technical background for this modeling, and provides them with good intuition for interest rates, no arbitrage condition, bond markets and certain financial contracts.

Analysing and Interpreting the Yield Curve 2E

Автор: Choudhry
Название: Analysing and Interpreting the Yield Curve 2E
ISBN: 1119141044 ISBN-13(EAN): 9781119141044
Издательство: Wiley
Рейтинг:
Цена: 16632.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Understand and interpret the global debt capital markets

Now in a completely updated and expanded edition, this is a technical guide to the yield curve, a key indicator of the global capital markets and the understanding and accurate prediction of which is critical to all market participants. Being able to accurately and timely predict the shape and direction of the curve permits practitioners to consistently outperform the market.

Analysing and Interpreting the Yield Curve, 2nd Edition describes what the yield curve is, explains what it tells participants, outlines the significance of certain shapes that the curve assumes and, most importantly, demonstrates what factors drive it and how it is modelled and used.

  • Covers the FTP curve, the multi-currency curve, CSA, OIS-Libor and 3-curve models
  • Gets you up to speed on the secured curve
  • Describes application of theoretical versus market curve relative value trading
  • Explains the concept of the risk-free rate
  • Accessible demonstration of curve interpolation best-practice using cubic spline, Nelson-Siegel and Svensson 94 models

The book's companion website includes a number of yield curve models that are ready for application at any commercial bank. This advanced text is essential reading for traders, asset managers, bankers and financial analysts, as well as graduate students in banking and finance.


ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
   В Контакте     В Контакте Мед  Мобильная версия