Описание: As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.
Описание: This book provides an examination of the General Manager, which encompasses their roles as Strategist, Organizational Designer and Institutional Leader.
Описание: This book provides an examination of the General Manager, which encompasses their roles as Strategist, Organizational Designer and Institutional Leader.
This book is an insightful account on market orientation and how it enhances the performance of non-profit organizations in India. The book provides the readers with a succinct, yet comprehensive view of scholarly research on the concepts of market orientation, non-profit marketing, and organizational performance of non-profit organizations and demonstrates why and how market orientation can be an effective organizational orientation for Indian non-profit organizations. Despite the growing importance of non-profit sector in socio-economic well-being of societies, academic debate and research in developing economy context in this field is glaringly sparse. This book attempts to addresses this gap in literature by analyzing market orientation and related concepts against the background of environmental conditions in a typical emerging economy context. Therefore, it will be especially beneficial to academics, researchers, students and practitioners in the fields of non-profit management, strategic marketing and social work, desirous of advancing their knowledge in nonprofit market orientation in these settings.
Описание: As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.
This book highlights storytelling as a concrete and viable method which can be used in various operational fields in organizations: from change management to project management and knowledge management, it presents employees' stories on past projects and the diverse, essential aspects of corporate culture they reveal, in an easy-to-comprehend and entertaining fashion. These stories focus on specific but generic experiences which can be adapted and exploited by the reader to ultimately tap into hidden knowledge and increase transparency during daily routines in his or her own organization. Knowledge managers, coaches, and strategists alike will find a 'real-life' connection through these stories, helping them improve their own storytelling methods. The book also provides exhaustive information on the latest storytelling methods and strategies.
The adaptations Thier has made to bring learning histories to corporate settings accelerates the capture, flow, and application of organizational knowledge that speeds up changes to improve operations
George Roth (Principal Research Associate at MIT's Sloan School of Management, Boston, United States)
Автор: Marianna Fotaki Название: Business ethics and care in organizations / ISBN: 0367140608 ISBN-13(EAN): 9780367140601 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book aims to contribute to academic discussions on care in organizations, care work, business and organizational ethics, diversity, caring leadership, wellbeing in organizations, and research ethics.
Автор: Rushton Michael Название: Pricing Strategy for the Arts ISBN: 0415713676 ISBN-13(EAN): 9780415713672 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Pricing is complex, especially in the creative and cultural sector. This accessible text provides a concise, practical, non-technical guide for setting prices. It brings the insights of sophisticated research into the art of pricing to the working arts manager or student, in accessible language, appropriate for students or practitioners with no formal training in economics.
Автор: Steffen Blaschke Название: Structures and Dynamics of Autopoietic Organizations ISBN: 3834909831 ISBN-13(EAN): 9783834909831 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: O body swayed to music, O brightening glance, How can we know the dancer from the dance? --William Butler Yeats, Among School Children, 1927 The closing question from Yeats' poem Among School Children incites a paradoxical answer. It is possible to observe the particular positions and movements of an individual dancer and thereby identify the performance as a speci?c dance, while it is impossible to observe the performance of the dance devoid of the positions and movements of the dancer. Still, any other dancer may well perform the same dance, and just therefore it is possible to distinguish the particular positions and movements that constitute a speci?c dance from any individual performance. "Such remarks indicate that we are aware of two ontologically distinct entities within one perceptual phenomenon," Gill (1975) highlights. Knowing the dancer from the dance is neither purpose nor objective of the following contemplation. Nonetheless, the paradox that it is both possible and impossible to know the dancer from the dance is intriguing enough to introduces this work's genuine purpose and objective. 1. 1 Purpose and Objective The primary interest of this work rests with organizational knowledge and the associated concepts of organizational learning and memory, not the least because many argue that organizational knowledge is the main source of competitive advantage (e. g., Grant, 1996; Kogut & Zander, 1992; Nahapiet & Ghoshal, 1998; Nonaka, 1991, 1994; Prahalad & Hamel, 1990).
Автор: Wojewoda, Nicolo Название: How to engage youth to drive corporate sustainability ISBN: 1909293482 ISBN-13(EAN): 9781909293489 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Young people can bring significant value to corporate sustainability efforts, in their multiple roles as social customers, future intrapreneurs, and impact partners. How to Engage Youth to Drive Corporate Sustainability raises awareness among business professionals of the specific roles that young people could play in their projects or more widely in their organizations. It provides practical steps that professionals can take to engage young people and drive forward - with more effectiveness and legitimacy - their corporate sustainability efforts. The book focuses on the three key roles that young people can play (social customers, future intrapreneurs, and impact partners). For each of these roles, there is a case study illustrating how successful companies or youth organizations have harnessed the energy and talent of young people in that role. Finally, some considerations are outlined on the future of youth engagement in CSR, taking into account the changing nature of the sustainability space.
Описание: The book is devoted to substantiating the necessity for starting and supporting the high level of marketing activity of modern healthcare organizations that function in the market conditions under the influence of the competition mechanism. The authors substantiate that state-funded healthcare organizations in Russia, which are the basis of the Russian market of medical services, face the deficit of financial resources and do not have sufficient flexibility for high marketing activity and supporting their competitiveness, which leads to growth of dissatisfaction of society with the healthcare sphere on the whole and increase of demand for services of private organizations of healthcare.
The authors show that a perspective solution to this problem is usage of technologies of public-private partnership, which allow conducting deregulation and attracting private investments into development of state organizations of healthcare, thus creating favorable conditions and stimuli for activation of their marketing activities. Recommendations for application of the mechanism of public-private partnership to development of marketing of healthcare organizations in modern Russia are offered.
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