Pricing Strategy for the Arts, Rushton Michael

Автор: Hill, Mark
Название: Marketing Strategy : The Thinking Involved
ISBN: 141298730X ISBN-13(EAN): 9781412987301
Издательство: Sage Publications
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Цена: 25027.00 р.
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Описание: Goes beyond introducing students to marketing strategy concepts and theoriesby asserting that through developing their critical thinking and questioning skills they can develop more effective marketing strategies.

Автор: Wirtz Jochen Et Al
Название: Services Marketing: People, Technology, Strategy (Eighth Edition)
ISBN: 1944659013 ISBN-13(EAN): 9781944659011
Издательство: World Scientific Publishing
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Цена: 7920.00 р.
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Описание: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.

Автор: Obloj Krzysztof
Название: Passion and Discipline of Strategy
ISBN: 1137334932 ISBN-13(EAN): 9781137334930
Издательство: Springer
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Цена: 12577.00 р.
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Описание: Utilises the experiences of the best companies and leaders in emerging and mature markets to highlight the necessary linkage of passion and discipline in an effective strategy process. Passion motivates and maintains a manager`s focus, whilst discipline is necessary to make passion productive and effective.

Автор: Whittington, Richard
Название: The European Corporation: Strategy, Structure and Social Science
ISBN: 0199251045 ISBN-13(EAN): 9780199251049
Издательство: Oxford Academ
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Цена: 7047.00 р.
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Описание: This work traces the evolution of the large industrial corporation in France, Germany, and the United Kingdom, from the 1950s to the 1990s. It combines long-run trends with case studies of leading companies and their managers to present a rich and complex picture of corporate change.

Автор: Dodge, Robert Hanna, Nessim
Название: Pricing. Policies and Procedures
ISBN: 033361125X ISBN-13(EAN): 9780333611258
Издательство: Springer
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Цена: 15372.00 р.
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Описание: Expounds the view that the price for a product meshes marketing and manufacturing strategies in maximizing the long-term profitability of the firm within the constraints of cost and the market-place. Rather than cover the mechanics of pricing, this text emphasizes the total product concept.

Автор: Orville Walker, John Mullins
Название: Marketing Strategy: A Decision-Focused Approach
ISBN: 1259010902 ISBN-13(EAN): 9781259010903
Издательство: McGraw-Hill
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Цена: 9779.00 р.
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Описание: Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing`s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.

Автор: Pettey Janice Gow
Название: Nonprofit Fundraising Strategy + Website: A Guide to Ethical Decision Making and Regulation for Nonprofit Organizations
ISBN: 1118487575 ISBN-13(EAN): 9781118487570
Издательство: Wiley
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Цена: 8237.00 р.
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Описание: Practical tools and techniques to incorporate ethical standards and practices in nonprofit fundraising Nonprofit Fundraising Strategy is a helpful and inspiring resource for nonprofits large and small, young and mature, local and international.

Автор: Dalgic Tevflik
Название: Customer-oriented Marketing Strategy: Theory and Practice
ISBN: 1606495208 ISBN-13(EAN): 9781606495209
Издательство: McGraw-Hill
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Цена: 3252.00 р.
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Описание: This pioneering two-volume biography (1862) explores the genius of the groundbreaking Romantic landscape and historical painter and printmaker J. M. W. Turner (1775-1851). In Volume 1, the author Walter Thornbury (1828-76) traces Turner`s `art life` from cockney prodigy to Royal Academician. Volume 2 illuminates Turner`s work and character, examining his relationships in the art world.