Passion and Discipline of Strategy, Obloj Krzysztof

Автор: Caporale Bob
Название: Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth
ISBN: 0071850112 ISBN-13(EAN): 9780071850117
Издательство: McGraw-Hill
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Цена: 7549.00 р.
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Описание: Offers accessible explanations, this practical guide explores the connections between the strategic and creative processes.

Автор: Young, H.peyton
Название: Individual strategy and social structure
ISBN: 0691086877 ISBN-13(EAN): 9780691086873
Издательство: Wiley
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Цена: 10771.00 р.
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Описание: Neoclassical economics assumes that people are highly rational and can reason their way through even the most complex economic problems. This book shows how the cumulative experiences of many individuals coalesce over time into customs, norms, and institutions that govern economic and social life.

Автор: Besanko D
Название: Economics of Strategy 5e International Student Version
ISBN: 0470484837 ISBN-13(EAN): 9780470484838
Издательство: Wiley
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Цена: 7443.00 р.
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Описание: Economics of Strategy enables managers to perform a comprehensive analysis of a firm`s strategy using the necessary frameworks and tools. The fifth edition now includes a new introduction to the essential concepts from microeconomics that form the building blocks of strategy.

Автор: George S. Day
Название: Wharton on Dynamic Competitive Strategy
ISBN: 0471689572 ISBN-13(EAN): 9780471689577
Издательство: Wiley
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Цена: 3642.00 р.
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Описание: This book addresses one of the most pervasive issues on the corporate agenda: staying competitive. Wharton on Dynamic Competitive Strategy is not only a rich source of ideas and concepts but a valuable guide to help readers triumph in todaya s marketplace. George S. Day (Philadelphia, PA) is the Geoffrey T. Boisi Professor of Marketing.

Автор: Thomas David B., Barlow Mike
Название: The Executive`s Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business
ISBN: 0470886021 ISBN-13(EAN): 9780470886021
Издательство: Wiley
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Цена: 5542.00 р.
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Описание: Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies.

Автор: Richard Normann
Название: Service Management : Strategy and Leadership in Service Business, 3rd Edition
ISBN: 0471494399 ISBN-13(EAN): 9780471494393
Издательство: Wiley
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Цена: 6336.00 р.
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Описание: In the world of industry and management, the service industry is unique. This book provides a comprehensive framework in which to discuss the unique management issues of the service industry, and looks into the special characteristics of services and the conditions necessary for success in the management of service organizations.

Автор: Denning Stephen
Название: The Leader`s Guide to Storytelling: Mastering the Art and Discipline of Business Narrative
ISBN: 0470548673 ISBN-13(EAN): 9780470548677
Издательство: Wiley
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Цена: 4277.00 р.
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Описание: A Leader s Guide to Storytelling shows how storytelling is one of the few available ways to handle the principal and most difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future.

Автор: Hill, Mark
Название: Marketing Strategy : The Thinking Involved
ISBN: 141298730X ISBN-13(EAN): 9781412987301
Издательство: Sage Publications
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Цена: 25027.00 р.
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Описание: Goes beyond introducing students to marketing strategy concepts and theoriesby asserting that through developing their critical thinking and questioning skills they can develop more effective marketing strategies.