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The Psychology of Micro-Targeted Election Campaigns, Jens Koed Madsen


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Цена: 12577.00р.
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Автор: Jens Koed Madsen
Название:  The Psychology of Micro-Targeted Election Campaigns
ISBN: 9783030221447
Издательство: Springer
Классификация:






ISBN-10: 303022144X
Обложка/Формат: Hardcover
Страницы: 395
Вес: 0.67 кг.
Дата издания: 2019
Язык: English
Издание: 1st ed. 2019
Иллюстрации: 36 illustrations, black and white; xiv, 373 p. 36 illus.
Размер: 251 x 203 x 25
Читательская аудитория: Professional & vocational
Основная тема: Psychology
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание: This book examines the psychology behind micro-targeted tactics used in election campaigning and the advent of increasingly sophisticated dynamic Agent-Based Models (ABMs). It discusses individual profiling, how data and modelling are deployed to enhance the effectiveness of persuasion and mobilization efforts in campaigns, and the potential limitations of these approaches. Madsen particularly explores how psychological insight and personal data are used to generate individualised models of voters and how these in turn are applied to optimise persuasion strategies tailored to a specific person.
Finally, the book considers the broader democratic dilemmas raised by the introduction of these tactics into politics and the critical civic importance of understanding how these campaigns function.This timely work offers fresh insights for students and scholars of political psychology, philosophy, political marketing, media, and communications.

Дополнительное описание: Introduction.- 1. Approaching Persuasion.- 2. Subjective rationality.- 3. Source credibility.- 4. From belief to behaviour.- 5. Voter relevance and campaign phases.- 6. Psychometrics, model generation, and data.- 7. Micro-target campaign management.- 8. N



Posters, propaganda, and persuasion in election campaigns around the world and through history

Автор: Seidman, Steven A.
Название: Posters, propaganda, and persuasion in election campaigns around the world and through history
ISBN: 0820486175 ISBN-13(EAN): 9780820486178
Издательство: Peter Lang
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Цена: 34048.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book offers a range of perspectives on European integration from different scientific disciplines. It aims to give its readers the opportunity to look at European integration from various scientific angles, such as history, political science, philosophy of science, economics, legal theory, social ontology, and evolutionary psychology.

Social Media and Election Campaigns

Название: Social Media and Election Campaigns
ISBN: 1138085359 ISBN-13(EAN): 9781138085350
Издательство: Taylor&Francis
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Цена: 7501.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

This book aims to further the research in the fields of social media and political communication by moving beyond the hype and avoiding the most eye-catching and spectacular cases. It looks at stable democracies without current political turmoil, small countries as well as large continents, and minor political parties as well as major ones. Investigating emerging practices in the United States, Europe, and Australia, both on national and local levels, enables us to grasp contemporary tendencies across different regions and countries.

The book provides empirical insights into the diverse uses of different social media for political communication in different societies. Contributors look at the ways in which novel arenas connect with other channels for political communication, and how politicians as well as citizens in general use social media services. Presenting state-of-the-art methodological approaches, drawing on a combination of qualitative and quantitative analyses, the book brings together an interdisciplinary group of researchers in order to address emerging practices of the mediation of politics, campaign communication, and issues of citizenship and democracy as expressed on social media platforms.

This book was originally published as a special issue of Information, Communication & Society.

The Psychology of Micro-Targeted Election Campaigns

Автор: Madsen Jens Koed
Название: The Psychology of Micro-Targeted Election Campaigns
ISBN: 3030221474 ISBN-13(EAN): 9783030221478
Издательство: Springer
Цена: 9083.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Introduction.- 1. Approaching Persuasion.- 2. Subjective rationality.- 3. Source credibility.- 4. From belief to behaviour.- 5. Voter relevance and campaign phases.- 6. Psychometrics, model generation, and data.- 7. Micro-target campaign management.- 8. Negative campaigning and attack ads.- 9. Modelling complex systems.- 10. From analytic to dynamic micro-target models.- 11. State of play.


Internet Election Campaigns in the United States, Japan, South Korea, and Taiwan

Автор: Shoko Kiyohara; Kazuhiro Maeshima; Diana Owen
Название: Internet Election Campaigns in the United States, Japan, South Korea, and Taiwan
ISBN: 3319876139 ISBN-13(EAN): 9783319876139
Издательство: Springer
Рейтинг:
Цена: 16769.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book investigates how institutional differences, such as the roles of political parties and the regulation of electoral systems, affect the development of Internet election campaigns in the U.S., Japan, Korea, and Taiwan. It examines whether or not the “Americanization of elections” is evident in East Asian democracies. While Japan is a parliamentary system, the U.S. and Korea are presidential systems and Taiwan is a semi-presidential system that has a president along with a parliamentary system. Furthermore, the role of the presidency in the U.S., Korea, and Taiwan is quite different. Taking these variations in political systems into consideration, the authors discuss how the electoral systems are regulated in relation to issues such as paid advertisements and campaign periods. They argue that stronger regulation of election systems and shorter election periods in Japan characterize Japanese uniqueness compared with the U.S., Korea, and Taiwan in terms of Internet election campaigns.

Posters, propaganda, & persuasion in election campaigns around the world and through history /

Автор: Seidman, Steven A.,
Название: Posters, propaganda, & persuasion in election campaigns around the world and through history /
ISBN: 0820486167 ISBN-13(EAN): 9780820486161
Издательство: Peter Lang
Рейтинг:
Цена: 11886.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book offers a range of perspectives on European integration from different scientific disciplines. It aims to give its readers the opportunity to look at European integration from various scientific angles, such as history, political science, philosophy of science, economics, legal theory, social ontology, and evolutionary psychology.

Internet Election Campaigns in the United States, Japan, South Korea, and Taiwan

Автор: Shoko Kiyohara; Kazuhiro Maeshima; Diana Owen
Название: Internet Election Campaigns in the United States, Japan, South Korea, and Taiwan
ISBN: 3319636812 ISBN-13(EAN): 9783319636818
Издательство: Springer
Рейтинг:
Цена: 16769.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book investigates how institutional differences, such as the roles of political parties and the regulation of electoral systems, affect the development of Internet election campaigns in the U.S., Japan, Korea, and Taiwan.

Social Media and Election Campaigns

Название: Social Media and Election Campaigns
ISBN: 1138930466 ISBN-13(EAN): 9781138930469
Издательство: Taylor&Francis
Рейтинг:
Цена: 22968.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

This book aims to further the research in the fields of social media and political communication by moving beyond the hype and avoiding the most eye-catching and spectacular cases. It looks at stable democracies without current political turmoil, small countries as well as large continents, and minor political parties as well as major ones. Investigating emerging practices in the United States, Europe, and Australia, both on national and local levels, enables us to grasp contemporary tendencies across different regions and countries.

The book provides empirical insights into the diverse uses of different social media for political communication in different societies. Contributors look at the ways in which novel arenas connect with other channels for political communication, and how politicians as well as citizens in general use social media services. Presenting state-of-the-art methodological approaches, drawing on a combination of qualitative and quantitative analyses, the book brings together an interdisciplinary group of researchers in order to address emerging practices of the mediation of politics, campaign communication, and issues of citizenship and democracy as expressed on social media platforms.

This book was originally published as a special issue of Information, Communication & Society.

Social Media and Elections in Africa, Volume 1

Автор: Martin N. Ndlela; Winston Mano
Название: Social Media and Elections in Africa, Volume 1
ISBN: 303030552X ISBN-13(EAN): 9783030305529
Издательство: Springer
Рейтинг:
Цена: 16769.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book brings together fresh evidence and new theoretical frameworks in a unique analysis of the increasing role of social media in political campaigns and electoral processes across Africa.

Securing American Elections

Автор: Alvarez R. Michael, Adams-Cohen Nicholas, Kim Seo-Young Silvia
Название: Securing American Elections
ISBN: 1108744923 ISBN-13(EAN): 9781108744928
Издательство: Cambridge University Press
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Цена: 4495.00 р.
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Описание: In this Element, we present a data-driven approach that evaluates the performance of the administration of a democratic election, before, during, and after Election Day. We show that this method can improve confidence in the integrity of American elections.

Social Media and Elections in Africa, Volume 1: Theoretical Perspectives and Election Campaigns

Автор: Ndlela Martin N., Mano Winston
Название: Social Media and Elections in Africa, Volume 1: Theoretical Perspectives and Election Campaigns
ISBN: 3030305554 ISBN-13(EAN): 9783030305550
Издательство: Springer
Рейтинг:
Цена: 16769.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book brings together fresh evidence and new theoretical frameworks in a unique analysis of the increasing role of social media in political campaigns and electoral processes across Africa.

Communication in Political Campaigns: Functional Analysis of Election Messages

Автор: William L. Benoit
Название: Communication in Political Campaigns: Functional Analysis of Election Messages
ISBN: 1433188074 ISBN-13(EAN): 9781433188077
Издательство: Peter Lang
Рейтинг:
Цена: 6497.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

This book is based on the Functional Theory of Political Campaign Discourse. It adopts a communication perspective to campaigns for public office. It discusses medium (e.g., speeches TV spots, debates, social media), sources of campaign messages, context (e.g., primary vs. general campaign), audience (voters and how they process messages), news coverage of election campaigns, and non-presidential and non-U.S. election messages.

Election campaigns and welfare state change

Автор: Kumlin, Staffan (professor Of Political Science, Professor Of Political Science, Department Of Political Science, University Of Oslo) Goerres, Achim (
Название: Election campaigns and welfare state change
ISBN: 0198869215 ISBN-13(EAN): 9780198869214
Издательство: Oxford Academ
Рейтинг:
Цена: 13147.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.


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