Strategic Innovative Marketing, Damianos P. Sakas; Dimitrios K. Nasiopoulos
Автор: Chernev Alexander Название: Strategic Marketing Management ISBN: 1936572508 ISBN-13(EAN): 9781936572502 Издательство: Неизвестно Цена: 13783.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Steeds meer mensen ondervinden dat projectmanagement in een transitie terecht is gekomen. Van oudsher bekende en op zichzelf goede methoden en technieken zijn tegen hun grenzen aangelopen. Nieuwe inzichten en aanpakken winnen terrein. Geen wonder dat ook de inhoud en het nut van bestaande instituties op het gebied van projectmanagement, zoals vak- en certificeringsorganisaties meer en meer ter discussie worden gesteld. Ervaren projectmanagers beschouwen de uitgedijde methoden en technieken en de strakke certificeringen steeds meer als een keurslijf in plaats van als nuttige hulpmiddelen.Niet alleen projectmanagers hebben er last van. Ook lijnmanagers van grote organisaties kampen met het probleem. Velen zien om zich heen dat projecten niet naar wens verlopen, terwijl medewerkers toch volgens de voorgeschreven opgelegde procedures lijken te handelen. Het is alsof managers en medewerkers hun gezonde verstand thuislaten en procedures laten regeren over hun professionele handelen zonder oog te hebben voor de gevolgen ervan. Daarnaast zien we dat in de praktijk nieuwe aanpakken gretig worden omarmd als de heilige graal, zonder rekening te houden met de enorme omslag die dat betekent, niet alleen voor de directbetrokkenen maar zelfs voor de hele organisatie. Het risico is niet denkbeeldig dat de introductie van de nieuwe aanpak het werken in projecten verder bemoeilijkt en dat we zo het kind met het badwater weggooien.Transitie van projectmanagement betekent ook transitie voor de projectmanager. Daarom vonden we het hoog tijd een boek te schrijven voor deze projectmanager in transitie dat een nieuwe richting voor het vak aangeeft. In dit boek verkennen of beschrijven we een aantal belangrijke aspecten van die transitie. Zes auteurs hebben ieder een of meer hoofdstukken voor hun rekening genomen.Het eerste hoofdstuk analyseert de oorsprong van de begrippen `project` en `projectmanagement` en maakt duidelijk dat de huidige visies op het vak een doodlopende weg in dreigen te slaan. Het vervolghoofdstuk brengt een aantal stromingen in de projectmanagementwereld tot anno 2017 in beeld en slaat een brug tussen de projecten en organisaties.Hoofdstuk 3 stelt dat projectmanagementmethoden en projectmanagers ten onrechte zo veel mogelijk emoties en irrationaliteit negeren. We kunnen maar beter onder ogen zien dat ze een onlosmakelijk aspect zijn van ieder project en leren daarmee om te gaan.Een apart hoofdstuk wordt gewijd aan wicked vraagstukken, een type opgave dat kenmerken van volstrekte onvoorspelbaarheid vertoont en toch aan de orde van dag is. De bestaande projectmanagementmethoden bieden hierbij weinig houvast. Maar welke aanpak werkt dan wel?In het hoofdstuk over competenties en competentieontwikkeling staat de competentie-ontwikkeling van de projectmanager, zijn waarden en drijfveren centraal. Wat zijn competenties, competentie-frameworks en welke zijn belangrijk voor mij als projectmanager? Hoe kan de projectmanager de steeds belangrijker wordende gedragscompetenties ontwikkelen? In hoeverre kan de veel gebruikte ICB 4 van IPMA daarbij helpen?In het laatste hoofdstuk wordt een aantal scenario`s beschreven voor de mogelijke ontwikkeling van de professie, gebaseerd op een aantal trends. De trends zijn door de auteurs van dit boek geselecteerd mede op basis van soms verrassende gezichtspunten van ervaren collega`s uit het veld.Door het boek heen staan inspirerende verhalen die zijn opgetekend uit de mond van projectmanagers die op zeer verschillende terreinen succesvolle projecten hebben uitgevoerd. Zowel een feest van herkenning als een bron van nieuwe inzichten.
Автор: Kavoura Название: Strategic Innovative Marketing ISBN: 3319338633 ISBN-13(EAN): 9783319338637 Издательство: Springer Рейтинг: Цена: 39130.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. Among the topics covered include innovative tourism marketing strategies, marketing communications in small and medium-sized enterprises (SMEs), the use of business modeling, as well as reflecting on the marketing trends and outlook for all transportation industry segments. The papers in this proceedings has been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume compiles their contributions to the field, highlighting the exchange of insights on strategic issues in the science of innovation marketing.
Автор: Androniki Kavoura; Damianos P. Sakas; Petros Tomar Название: Strategic Innovative Marketing ISBN: 3319562878 ISBN-13(EAN): 9783319562872 Издательство: Springer Рейтинг: Цена: 20263.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Sakas TOC.- Preface: 5th International Conference on Strategic Innovative Marketing (IC-SIM 2016).- Part I: Creativity, Innovation and Entrepreneurship Competence in Higher Education.- Transversal Competences as a Medium of Teaching. The case of creativity, innovation and entrepreneurship.- Using Data Sources, Tools and Applications During Data Mining in Marketing Management of Higher Education.- Integration of the Theory and Practice in Continuity with the Development of Key Competencies - One of the Necessary Areas of Solutions for the Czech University Education.- Part II: New Ways of Marketing Analytics.- Social media analytics empowering customer experience insight.- Emotion-Gauge: Analyzing affective experiences in B2B customer journeys.- Customer perceived value - a key in marketing of integrated solutions.- Reliability and perceived value of sentiment analysis for Twitter data.- Part III: Development and Marketing Strategies in Innovative Technological Enterprises.- Measuring the impact of burnout on job satisfaction and organizational commitment.- The relationship between subordinates and supervisors and the impact on job satisfaction and efficiency of the employees.- Part IV: 6th Symposium on Management Challenges (IANOS): Crisis Kills or Links?.- The role of organisational culture in the Greek higher tourism quality.- Integrating Total Quality Management philosophy in the Greek Tourism sector.- The role of organizational culture in Greek higher education quality.- Integrating Total Quality Management philosophy in Greek higher educational institutions.- Relationship between Supervisor's Emotional Intelligence and Transformational Leadership in Hotel Organizations.- Dynamic Combination of Automatic Forecasts for Corporate Budgeting.- Financial Text Mining in Tweeterland.- Part V: 2nd Symposium on Business Modelling.- Stuffing Keyword Regulation in Search Engine Optimization for Scientific Marketing Conferences.- Communicating Strategically for Improving Team Effectiveness in ICTs Organizations.- Part VI: 2nd Symposium on Healthcare Services: Special aspects and Challenges in an Evolving Environment.- Improve the effectiveness of the provided healthcare services and the efficiency of a Public Hospital, in the light of a Manager.- The Use of Information System at public hospital pharmacies in Greece: Myths and Reality.- Organization style and its effect on employee satisfaction and personal performance.- A prospective evaluation of health-related quality of life of cancer patients receiving day and home care services in Greece.- The role of local government in the provision of social services in the third age. Case study: the municipality of Volos.- Part VII: Marketing communications in online communities.- Pharmaceutical marketing STAR.- Comparison shopping websites and their impact on consumers' purchase intention.- Part VIII: The Role Of Branding For Companies & Countries.- Influence of Marketing Communication Tools on Brand Building in the Context of Marketing Management and Corporate Prosperity.- Current Perception of a Brand in Czech Consumers' Mind.- Generation Z and religion in times of crisis.- Consumer-brand relationship development process in the context of online booking services: The role of cognitive and affective drivers.- Fashion brands, social media and consumers' exposure to marketing messages.- A report on museum branding literature.- "Greek Breakfast" A new tourism brand name for an age-long gastronomy tradition.- Part IX: User Generated Content and Marketing.- Cliff diving in virtual communities.- Attitude towards change: factors affecting hospital managerial employees' resistance to change.- Part X: Innovations on shipping management and marketing.- Are Greek-tanker operators aware of IMO's Sustainable Maritime Transportation System and willing to follow its goals and actions?.- Strategies in 'shipping business management'.- How do Dry Bulk Freig
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Автор: Androniki Kavoura; Efstathios Kefallonitis; Aposto Название: Strategic Innovative Marketing and Tourism ISBN: 3030124525 ISBN-13(EAN): 9783030124526 Издательство: Springer Рейтинг: Цена: 27950.00 р. Наличие на складе: Поставка под заказ.
Описание: This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
Автор: Coester, Mathias (uppsala University, Sweden) Iveroth, Einar (uppsala University, Sweden) Olve, Nils-goeran (uppsala University, Sweden) Petri, Carl-j Название: Strategic and innovative pricing ISBN: 0367148706 ISBN-13(EAN): 9780367148706 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a concrete guide on how to execute strategic pricing to excel financially in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners.
