Описание: The astute management of technology is essential for firms who wish to compete within the new economy. In this in-depth study, David Teece considers how firms can exploit technological innovation, protecting their intellectual capital, while staying ahead of the competition.
Автор: House Robert J Название: Strategic Leadership Across Cultures ISBN: 1412995949 ISBN-13(EAN): 9781412995948 Издательство: Sage Publications Рейтинг: Цена: 30413.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The third GLOBE book is unique in its focus, methodology, and impact. The research reported in this book was obtained during the third phase of the GLOBE project which lasted approximately 10 years. It examines strategic leadership effectiveness for executive and top-level management.
Автор: Sloan Название: Learning to Think Strategically ISBN: 1138684759 ISBN-13(EAN): 9781138684751 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Поставка под заказ.
Описание: Strategic thinking has become a core competency for business leaders globally. Overused and under-defined, the term is often used interchangeably with other strategic management terms. This textbook delineates and defines strategic thinking as a conceptual cognitive capability, focusing on the nonlinear, divergent, and informal nature of strategic thinking. In this third edition of a popular text, the author provides an unconventional definition and model for strategic thinking based on critical theory. This research-based book introduces the concept as the foundation of business strategy that is distinct from strategic planning and strategic implementation. New features, including executive summaries and key critical reflective questions, along with new and updated figures, make the book vital reading for MBA, leadership development, and executive education students. The practical nature of this book also makes it valuable for business and policy executives, managers, and emerging leaders.
Автор: Ed: Kristian Sund Название: Uncertainty and Strategic Decision Making ISBN: 1786351706 ISBN-13(EAN): 9781786351708 Издательство: Emerald Рейтинг: Цена: 19919.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this book, leading researchers on Managerial and Organizational Cognition consider the foundations of individual and social cognition and their effect on strategic decision-making.
Описание: Fundraising and Strategic Planning: Innovative Approaches for Museums appraise strategies museums employ to raise funds including admission prices, membership categories, donor and affinity groups, and specialized event-driven efforts while examining new crowdfunding models such as Kickstarter and Indiegogo.
Автор: Androniki Kavoura; Damianos P. Sakas; Petros Tomar Название: Strategic Innovative Marketing ISBN: 3319562878 ISBN-13(EAN): 9783319562872 Издательство: Springer Рейтинг: Цена: 20263.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Sakas TOC.- Preface: 5th International Conference on Strategic Innovative Marketing (IC-SIM 2016).- Part I: Creativity, Innovation and Entrepreneurship Competence in Higher Education.- Transversal Competences as a Medium of Teaching. The case of creativity, innovation and entrepreneurship.- Using Data Sources, Tools and Applications During Data Mining in Marketing Management of Higher Education.- Integration of the Theory and Practice in Continuity with the Development of Key Competencies - One of the Necessary Areas of Solutions for the Czech University Education.- Part II: New Ways of Marketing Analytics.- Social media analytics empowering customer experience insight.- Emotion-Gauge: Analyzing affective experiences in B2B customer journeys.- Customer perceived value - a key in marketing of integrated solutions.- Reliability and perceived value of sentiment analysis for Twitter data.- Part III: Development and Marketing Strategies in Innovative Technological Enterprises.- Measuring the impact of burnout on job satisfaction and organizational commitment.- The relationship between subordinates and supervisors and the impact on job satisfaction and efficiency of the employees.- Part IV: 6th Symposium on Management Challenges (IANOS): Crisis Kills or Links?.- The role of organisational culture in the Greek higher tourism quality.- Integrating Total Quality Management philosophy in the Greek Tourism sector.- The role of organizational culture in Greek higher education quality.- Integrating Total Quality Management philosophy in Greek higher educational institutions.- Relationship between Supervisor's Emotional Intelligence and Transformational Leadership in Hotel Organizations.- Dynamic Combination of Automatic Forecasts for Corporate Budgeting.- Financial Text Mining in Tweeterland.- Part V: 2nd Symposium on Business Modelling.- Stuffing Keyword Regulation in Search Engine Optimization for Scientific Marketing Conferences.- Communicating Strategically for Improving Team Effectiveness in ICTs Organizations.- Part VI: 2nd Symposium on Healthcare Services: Special aspects and Challenges in an Evolving Environment.- Improve the effectiveness of the provided healthcare services and the efficiency of a Public Hospital, in the light of a Manager.- The Use of Information System at public hospital pharmacies in Greece: Myths and Reality.- Organization style and its effect on employee satisfaction and personal performance.- A prospective evaluation of health-related quality of life of cancer patients receiving day and home care services in Greece.- The role of local government in the provision of social services in the third age. Case study: the municipality of Volos.- Part VII: Marketing communications in online communities.- Pharmaceutical marketing STAR.- Comparison shopping websites and their impact on consumers' purchase intention.- Part VIII: The Role Of Branding For Companies & Countries.- Influence of Marketing Communication Tools on Brand Building in the Context of Marketing Management and Corporate Prosperity.- Current Perception of a Brand in Czech Consumers' Mind.- Generation Z and religion in times of crisis.- Consumer-brand relationship development process in the context of online booking services: The role of cognitive and affective drivers.- Fashion brands, social media and consumers' exposure to marketing messages.- A report on museum branding literature.- "Greek Breakfast" A new tourism brand name for an age-long gastronomy tradition.- Part IX: User Generated Content and Marketing.- Cliff diving in virtual communities.- Attitude towards change: factors affecting hospital managerial employees' resistance to change.- Part X: Innovations on shipping management and marketing.- Are Greek-tanker operators aware of IMO's Sustainable Maritime Transportation System and willing to follow its goals and actions?.- Strategies in 'shipping business management'.- How do Dry Bulk Freig
Автор: Hasan Dincer; ?mit Hacioglu; Serhat Y?ksel Название: Strategic Design and Innovative Thinking in Business Operations ISBN: 3030084965 ISBN-13(EAN): 9783030084967 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Поставка под заказ.
Описание: Recently, rapid technological advances have been influencing the global business operations strategies at companies of all sizes like never before. At the same time, there has been a shift in business cultures due to the rising prevalence of matrix organizations and innovative thinking. This book investigates the role of these factors in shaping the business operations of tomorrow. To address the topic comprehensively, the editors have gathered expert contributions exploring the following dimensions: the business and organizational environment, strategic design, innovativeness and risk management. Discussing aspects ranging from customer selection to understanding regional, national and supranational market dynamics, the contributions will help readers understand both the complexity of and opportunities presented by designing operations.
Автор: Phanish Puranam Название: Corporate Strategy: Tools for Analysis and Decision-making ISBN: 1107544041 ISBN-13(EAN): 9781107544048 Издательство: Cambridge Academ Рейтинг: Цена: 5542.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This concise textbook arms students and managers with the tools needed to make good decisions on corporate strategy issues and to perform sound analysis of the corporate strategy decisions of others. A rich companion website with downloadable tools, case materials and current examples from the media is also included.
Автор: Frolund, Lars Название: Strategic Industry-University Partnerships ISBN: 0128109890 ISBN-13(EAN): 9780128109892 Издательство: Elsevier Science Рейтинг: Цена: 10097.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Strategic Industry-University Partnerships: Success-Factors from Innovative Companies unveils insights of experts from leading companies on managing partnerships with universities. Industry-university partnerships have proved vital to innovation, and although these partnerships can be challenging, careful choices and wise management around five success-factors leads to a systematic approach that unlocks value for both parties. University assessments of these partnerships have been widely described, but industry perspectives are less well understood. This volume captures observations of leading international corporations without omitting university views. It can serve all partners in alliances as a guide to strengthening their organizations.
Unveils insights of experts from BMW, DuPont, Ferrovial, IBM, Novo Nordisk, Rolls-Royce, Schlumberger, and Siemens
Presents the key challenges of university-industry collaboration and how world-leading companies tackle them
Describes the success-factors for working with universities, such as selecting focus areas, university partners and collaboration formats in a systematic way and having the right organizational support and evaluation criteria
Автор: Kvint Название: Strategy for the Global Market ISBN: 1138892122 ISBN-13(EAN): 9781138892125 Издательство: Taylor&Francis Рейтинг: Цена: 11023.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book uses a strategic management lens to shed light on emerging markets. With a balance of theory and practical insight, the book describes the economic conditions that create emerging markets, a key to understanding how to develop and implement strategies that take advantage of the opportunities in these markets.
Автор: Kavoura Название: Strategic Innovative Marketing ISBN: 3319338633 ISBN-13(EAN): 9783319338637 Издательство: Springer Рейтинг: Цена: 39130.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. Among the topics covered include innovative tourism marketing strategies, marketing communications in small and medium-sized enterprises (SMEs), the use of business modeling, as well as reflecting on the marketing trends and outlook for all transportation industry segments. The papers in this proceedings has been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume compiles their contributions to the field, highlighting the exchange of insights on strategic issues in the science of innovation marketing.
Автор: Fitzroy Название: Strategic Management ISBN: 1138849243 ISBN-13(EAN): 9781138849242 Издательство: Taylor&Francis Рейтинг: Цена: 11023.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Strategy is often the capstone class in a business education - dealing with the big questions of what companies decide to do - innovate, diversify, acquire or even to employ a range of these strategies.
Benefitting from an international author team, the latest edition of this textbook stands out in its global perspective. With an emphasis on value creation, integration of financial considerations alongside coverage of areas that are often missed in competitor texts, such as financial implications for strategy, corporate governance and business ethics. The book also integrates a wide range of in-depth case studies, including Siemens AG, Intel, the Volkswagen Group, PerkinElmer and the Tata Group.
Supplemented by a wide range of cutting edge online case studies and other internet resources, this text will provide students and their instructors with everything they need to succeed in this tough environment.
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