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Gender and Political Marketing in the United States and the 2016 Presidential Election, Minita Sanghvi


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Автор: Minita Sanghvi
Название:  Gender and Political Marketing in the United States and the 2016 Presidential Election
ISBN: 9783030130718
Издательство: Springer
Классификация:




ISBN-10: 3030130711
Обложка/Формат: Soft cover
Страницы: 183
Вес: 0.28 кг.
Дата издания: 2019
Серия: Gender and Politics
Язык: English
Издание: Softcover reprint of
Иллюстрации: 7 tables, color; 6 illustrations, color; 2 illustrations, black and white; xxi, 183 p. 8 illus., 6 illus. in color.
Размер: 210 x 148 x 11
Читательская аудитория: Professional & vocational
Основная тема: Political Science and International Relations
Подзаголовок: An Analysis of Why She Lost
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Германии
Описание: This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender expression. From a theoretical perspective, this book facilitates an investigation of the interplay of gender dynamics and power structures within political marketing. Focusing on women in the United States of both parties at various levels in politics, it examines both historical data and contemporary examples of female politicians and their campaigns. Using qualitative research methods and taking a feminist approach to data collection and analysis, this book features primary source interviews with 15 politicians, including a Governor, Senator, two Congresswomen, and several state and local legislators. It also incorporates interviews with 19 political consultants, PAC executives, aides, political party officials, and members of the media.
Дополнительное описание:
1. Gender in Political Marketing in United States.- 2. Issues Facing Women in Politics in United States.- 3. Gender and Intersectionality in Political Marketing.- 4. Gender in 2016 US Presidential Election.- 5. The Path Forward.




The Election of the Evangelical: Jimmy Carter, Gerald Ford, and the Presidential Contest of 1976

Автор: Daniel K. Williams
Название: The Election of the Evangelical: Jimmy Carter, Gerald Ford, and the Presidential Contest of 1976
ISBN: 0700629122 ISBN-13(EAN): 9780700629121
Издательство: Mare Nostrum (Eurospan)
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Цена: 4764.00 р.
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Описание: From where we stand now, the election of 1976 can look like an alternate reality: southern white evangelicals united with African Americans, northern Catholics, and Jews in support of a Democratic presidential candidate; the Republican candidate, a social moderate whose wife proudly proclaimed her support for Roe v. Wade, was able to win over Great Plains farmers as well as cultural liberals in Oregon, California, Connecticut, and New Jersey - even as he lost Ohio, Texas, and nearly the entire South. The Election of the Evangelical offers an unprecedented, behind-the-headlines analysis of this now almost unimaginable political moment, which proved to be a pivotal turning point in polarizing American political parties along ideological and cultural lines and eventually in destroying the winning coalition that Jimmy Carter created.The big story immediately following the election was that a self-described evangelical Christian and improbably dark-horse candidate from the Deep South had won the presidency, leading Newsweek to call 1976 the 'year of the evangelical.' What pundits overlooked at the time, and what Daniel K. Williams delves into in this book, was the profound effect of the election on the nation's political parties. In the first comprehensive historical study of this consequential election, Williams mines untapped archival materials to uncover the strategies of the Ford, Carter, and Reagan campaigns and Republican and Democratic leaders in 1976. His work explains why, despite Ford's and Carter's efforts to the contrary, the 1976 presidential election reshaped the political parties along ideologically polarized lines. As he examines the role that religion and 'values voting' played in 1976, Williams reveals why Carter was the last Democrat to hold together a New Deal-style coalition of white southern evangelicals, northern Catholics, and African Americans. His findings dispel the most common myths about why Ford lost the election and clarify what his defeat meant for the future of the Republican Party.An eye-opening account of electoral politics at an epochal crossroads, this book provides valuable historical perspective and critical insight in a time of seemingly ever-increasing partisan polarization in American political life.

Winter in America: The Impact of the 2016 Presidential Election on Diversity in Companies, Communities and the Country

Автор: Goode Dr Shelton
Название: Winter in America: The Impact of the 2016 Presidential Election on Diversity in Companies, Communities and the Country
ISBN: 1977203604 ISBN-13(EAN): 9781977203601
Издательство: Неизвестно
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Цена: 4701.00 р.
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Описание:

Donald Trump's election was a shock to the world, especially considering it came during a period of war, terrorist attacks, great financial turmoil, and sharp political divisions. Looking beyond the headlines of political reporting on what many view as the greatest upset in presidential race, diversity expert Dr. Shelton J. Goode offers broader and deeper analysis of the impact of the election on the country's efforts to become more inclusive as it becomes more diverse.

"So well done "

"Riveting and detailed, I found myself reading whenever I had a spare moment. If you want an in-depth account and easily understood analysis of the impact of the 2016 presidential election on diversity in America, this book is for you."

--Julius Pryor III, global diversity and inclusion expert and author of Thriving in a Disruptive World: 6 Critical Concepts for Navigating the 21st Century

"Gripping "

"Goes beyond the media's version and provides the real story of 2016 Presidential race. 'HOUSE OF CARDS' and 'SCANDAL' have nothing on this book.If you care about this country--Winter in America: The Impact of the 2016 presidential election on diversity in companies, communities and the country is a MUST READ."

--Nat Alston, chairman, National Association of African Americans in Human Resources

"Enthralling "

"Great read from start to finish. Enjoyed immensely. Learned some things that I did not know before. Dr. Goode gives an indispensable account of the impact on the larger struggle for justice. Recommend highly."

--Karen Nelson, diversity & inclusion leader, City of Appleton, Wisconsin

The Power of the People: The Story of the U.S. Presidential Election of 2016 and How and Why It Made History

Автор: Potter Bethany
Название: The Power of the People: The Story of the U.S. Presidential Election of 2016 and How and Why It Made History
ISBN: 1480848042 ISBN-13(EAN): 9781480848047
Издательство: Неизвестно
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Цена: 3166.00 р.
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Описание:

On June 16, 2015, a man named Donald Trump announced, "Ladies and Gentlemen, I am officially running for President of the United States, and we are going to make our country great again " Since Trump was a businessman who never held public office, hardly anyone took him seriously. After all, what does a reality TV star know about running a country?


The presidential campaign began, as did the debates. Trump said some outrageous things Most politicians and news reporters laughed because no other candidate talked like him. The media believed he was just a big joke, but across America, people started listening. People started to believe, especially as he visited struggling families and factories about to close.

He went to places where crime and violence made it dangerous for children to walk to school. He went to places where terrorism was trying to take root. He went to the American people and listened--and the crowds grew because Trump, a businessman, understood. This is the story of the U.S. Presidential Election of 2016 and how and why it changed history forever.

Winter in America: The Impact of the 2016 Presidential Election on Diversity in Companies, Communities and the Country

Автор: Goode Dr Shelton
Название: Winter in America: The Impact of the 2016 Presidential Election on Diversity in Companies, Communities and the Country
ISBN: 1977203590 ISBN-13(EAN): 9781977203595
Издательство: Неизвестно
Рейтинг:
Цена: 3524.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Donald Trump's election was a shock to the world, especially considering it came during a period of war, terrorist attacks, great financial turmoil, and sharp political divisions. Looking beyond the headlines of political reporting on what many view as the greatest upset in presidential race, diversity expert Dr. Shelton J. Goode offers broader and deeper analysis of the impact of the election on the country's efforts to become more inclusive as it becomes more diverse. "So well done " "Riveting and detailed, I found myself reading whenever I had a spare moment. If you want an in-depth account and easily understood analysis of the impact of the 2016 presidential election on diversity in America, this book is for you." -Julius Pryor III, global diversity and inclusion expert and author of Thriving in a Disruptive World: 6 Critical Concepts for Navigating the 21st Century "Gripping " "Goes beyond the media's version and provides the real story of 2016 Presidential race. 'HOUSE OF CARDS' and 'SCANDAL' have nothing on this book.If you care about this country-Winter in America: The Impact of the 2016 presidential election on diversity in companies, communities and the country is a MUST READ." -Nat Alston, chairman, National Association of African Americans in Human Resources "Enthralling " "Great read from start to finish. Enjoyed immensely. Learned some things that I did not know before. Dr. Goode gives an indispensable account of the impact on the larger struggle for justice. Recommend highly." -Karen Nelson, diversity & inclusion leader, City of Appleton, Wisconsin

Andrew Jackson: A Rhetorical Portrayal of Presidential Leadership

Автор: Amos Kiewe
Название: Andrew Jackson: A Rhetorical Portrayal of Presidential Leadership
ISBN: 1621904474 ISBN-13(EAN): 9781621904472
Издательство: Mare Nostrum (Eurospan)
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Цена: 5010.00 р.
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Описание: Andrew Jackson’s presidency and legacy have been the subject of much study. His career and life, particularly his actions as America’s seventh president, still reverberate in our culture today. Yet Amos Kiewe mounts a groundbreaking intervention into Jackson studies by focusing his critical lens on a little-studied aspect of the populist leader’s 1828 campaign and subsequent presidency: his creative use of the press. Jackson was a force for reinvention, cannily directing his speeches — like no previous candidate — to the public at large, and garnering unprecedented newspaper coverage throughout his campaign and time in office. By focusing on public addresses, Kiewe is able to trace Jackson’s rhetorical political manoeuvring through his early campaign and the major trials of his presidency.With nuance and deep examination of Jackson’s rhetoric, Kiewe dispels the myth that Jackson was not an articulate writer, thereby clarifying historical perceptions of his presidency and relationship to the public at large. Tracing Jackson’s initial plans for the presidency through his campaign and early time in office, Kiewe sheds light on Jackson’s ambitions, viewpoints, and strategies and deepens the scholarship on the Tennessee soldier and statesman.Andrew Jackson: A Rhetorical Portrayal of Presidential Leadership offers significant insight into one of America’s most famous—and infamous—presidents, and adds new and critical information to the study of rhetoric and politics in the United States.

The Power of the People: The Story of the U.S. Presidential Election of 2016 and How and Why It Made History

Автор: Potter Bethany
Название: The Power of the People: The Story of the U.S. Presidential Election of 2016 and How and Why It Made History
ISBN: 1480848034 ISBN-13(EAN): 9781480848030
Издательство: Неизвестно
Рейтинг:
Цена: 2338.00 р.
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For Fear of an Elective King: George Washington and the Presidential Title Controversy of 1789

Автор: Kathleen Bartoloni-Tuazon
Название: For Fear of an Elective King: George Washington and the Presidential Title Controversy of 1789
ISBN: 1501705598 ISBN-13(EAN): 9781501705595
Издательство: Mare Nostrum (Eurospan)
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Цена: 2502.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

In the spring of 1789, within weeks of the establishment of the new federal government based on the U.S. Constitution, the Senate and House of Representatives fell into dispute regarding how to address the president. Congress, the press, and individuals debated more than thirty titles, many of which had royal associations and some of which were clearly monarchical. For Fear of an Elective King is Kathleen Bartoloni-Tuazon's rich account of the title controversy and its meanings.The short, intense legislative phase and the prolonged, equally intense public phase animated and shaped the new nation's broadening political community. Rather than simply reflecting an obsession with etiquette, the question challenged Americans to find an acceptable balance between power and the people's sovereignty while assuring the country’s place in the Atlantic world. Bartoloni-Tuazon argues that the resolution of the controversy in favor of the modest title of "President" established the importance of recognition of the people's views by the president and evidence of modesty in the presidency, an approach to leadership that fledged the presidency’s power by not flaunting it.How the country titled the president reflected the views of everyday people, as well as the recognition by social and political elites of the irony that authority rested with acquiescence to egalitarian principles. The controversy’s outcome affirmed the republican character of the country’s new president and government, even as the conflict was the opening volley in increasingly partisan struggles over executive power. As such, the dispute is as relevant today as in 1789.

Gender and Political Marketing in the United States and the 2016 Presidential Election

Автор: Sanghvi
Название: Gender and Political Marketing in the United States and the 2016 Presidential Election
ISBN: 1137601701 ISBN-13(EAN): 9781137601704
Издательство: Springer
Рейтинг:
Цена: 7685.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book focuses on the unique challenges women in politics face in the United States based on their gender. Focusing on women in the United States of both parties at various levels in politics, it examines both historical data and contemporary examples of female politicians and their campaigns.

Gender in the 2016 US Presidential Election

Автор: Harp
Название: Gender in the 2016 US Presidential Election
ISBN: 1138052213 ISBN-13(EAN): 9781138052215
Издательство: Taylor&Francis
Рейтинг:
Цена: 22202.00 р.
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Описание: Gender in the 2016 US Presidential Election examines 2015 and 2016 from a feminist critical cultural perspective to better understand how the intersection of gender and politics was contested and lived during the presidential election.

Gender in the 2016 US Presidential Election

Автор: Harp
Название: Gender in the 2016 US Presidential Election
ISBN: 113805223X ISBN-13(EAN): 9781138052239
Издательство: Taylor&Francis
Рейтинг:
Цена: 6123.00 р.
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Описание: Gender in the 2016 US Presidential Election examines 2015 and 2016 from a feminist critical cultural perspective to better understand how the intersection of gender and politics was contested and lived during the presidential election.

Political Marketing in the 2016 U.S. Presidential Election

Автор: Jamie Gillies
Название: Political Marketing in the 2016 U.S. Presidential Election
ISBN: 3319593447 ISBN-13(EAN): 9783319593449
Издательство: Springer
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Цена: 7685.00 р.
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Описание: This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history.

Political Marketing in the 2016 U.S. Presidential Election

Автор: Jamie Gillies
Название: Political Marketing in the 2016 U.S. Presidential Election
ISBN: 3319866028 ISBN-13(EAN): 9783319866024
Издательство: Springer
Рейтинг:
Цена: 7685.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties – Donald Trump and Bernie Sanders in particular – have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear ‘presidential’, be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and how they took current understandings of political marketing and branding in new directions.


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