Описание: This is the first volume of focused texts developed from leading textbook The Foundations of Behavioral Economics. Authoritative, cutting edge, and accessible, this volume covers the behavioral economics of risk, uncertainty, and ambiguity.
Автор: Dhami, Sanjit Название: The foundations of behavioral economic analysis ISBN: 0198715536 ISBN-13(EAN): 9780198715535 Издательство: Oxford Academ Рейтинг: Цена: 10296.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is the first definitive introduction to behavioral economics aimed at advanced undergraduate and postgraduate students. Authoritative, cutting edge, yet accessible, it guides the reader through theory and evidence, providing engaging and relevant applications throughout.
Описание: This is the second volume of focused texts developed from leading textbook The Foundations of Behavioral Economics. Authoritative, cutting edge, and accessible, this volume covers other-regarding preferences.
Описание: This is the third volume of focused texts developed from leading textbook The Foundations of Behavioral Economics. Authoritative, cutting edge, and accessible, this volume covers behavioral time discounting.
Описание: Using deliberately accessible language for students and the general reader, the authors draw upon socially innovative models of economic organisation from the nineteenth century to present a model to master the networked economy for the common good.
Описание: Using deliberately accessible language for students and the general reader, the authors draw upon socially innovative models of economic organisation from the nineteenth century to present a model to master the networked economy for the common good.
Автор: Dhami Sanjit Название: Foundations of Behavioral Economic Analysis ISBN: 0198853688 ISBN-13(EAN): 9780198853688 Издательство: Oxford Academ Рейтинг: Цена: 4671.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is the sixth volume of focused texts developed from leading textbook The Foundations of Behavioral Economics. Authoritative, cutting edge, and accessible, this volume covers behavioral modes of learning.
Автор: Jones, D.g. Brian (quinnipiac University, Usa) Tadajewski, Mark (university Of Durham, Uk) Название: Foundations of marketing thought j ISBN: 1138181803 ISBN-13(EAN): 9781138181809 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional economists and economic historians who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries.
Drawing from archival materials at the University of Wisconsin, Harvard Business School, and the University of Birmingham, this book documents the early intellectual genealogy of marketing science and traces the ideas that early American and British economists borrowed from German scholars to study and teach marketing. Early marketing scholars both in America and Britain openly credited the German School, and its ideology based on social welfare and distributive justice was a strong motivation for many institutional economists who studied marketing in America, predating the modern macro-marketing school by many decades.
Challenging many traditional beliefs, this book provides an authoritative new narrative of the origins of marketing thought. It will be of great interest to educators, scholars and advanced students with an interest in marketing theory and history, and in the history of economic thought.
Автор: Dhami, Sanjit (professor Of Economics, Professor Of Economics, University Of Leicester) Название: Foundations of behavioral economic analysis ISBN: 019885367X ISBN-13(EAN): 9780198853671 Издательство: Oxford Academ Рейтинг: Цена: 6334.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is the sixth volume of focused texts developed from leading textbook The Foundations of Behavioral Economics. Authoritative, cutting edge, and accessible, this volume covers bounded rationality.
Автор: Vesna Pasetta Название: Modeling Foundations of Economic Property Rights Theory ISBN: 364206390X ISBN-13(EAN): 9783642063909 Издательство: Springer Рейтинг: Цена: 23757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The volume o?ers a theoretical - tension of mathematical economics, applying recent results of Hopf algebras, quasi-Hopf algebras, representation theory, theory of categories, and defor- tion theories, in looking for suitable mathematical methodology of economic property rights theories and foundations of general theory of economic agr- ments.
Автор: Oliver Название: The Origins of Behavioural Public Policy ISBN: 1316649660 ISBN-13(EAN): 9781316649664 Издательство: Cambridge Academ Рейтинг: Цена: 4435.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is an introduction to how behavioural economics is used to inform policy developments. Academics, policy makers and practitioners with a diverse disciplinary backgrounds, including political science, sociology and anthropology, will benefit from this book, as will general readers with an interest in behavioural public policy.
Автор: Biela, Adam Название: Information and decision in behavioral economics ISBN: 3631633807 ISBN-13(EAN): 9783631633809 Издательство: Peter Lang Рейтинг: Цена: 9118.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book presents an integrative viewpoint of behavioral economics as an approach to analyze the behavior of decision-makers in economic situations. Special attention is paid to the significance of experimental methods, enabling for example the collection of information for a decision-maker in a dynamic decision situation, to reduce uncertainty.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
