Congruency, Expectations and Consumer Behavior in Digital Environments, Frederic Nimmermann

Автор: Palmatier
Название: Relationship Marketing in the Digital Age
ISBN: 1138310026 ISBN-13(EAN): 9781138310025
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships.

Автор: Emi Moriuchi
Название: Cross-Cultural Social Media Marketing: Bridging Across Cultural Differences
ISBN: 1838671765 ISBN-13(EAN): 9781838671761
Издательство: Emerald
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Цена: 9755.00 р.
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Описание: To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally.