Автор: Lehrer Jonah Название: Proust Was a Neuroscientist ISBN: 0547085907 ISBN-13(EAN): 9780547085906 Издательство: HarperCollins USA Цена: 2941.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this technology-driven age, it’s tempting to believe that science can solve every mystery. After all, science has cured countless diseases and even sent humans into space. But as Jonah Lehrer argues in this sparkling debut, science is not the only path to knowledge. In fact, when it comes to understanding the brain, art got there first. Taking a group of artists — a painter, a poet, a chef, a composer, and a handful of novelists — Lehrer shows how each one discovered an essential truth about the mind that science is only now rediscovering. We learn, for example, how Proust first revealed the fallibility of memory; how George Eliot discovered the brain’s malleability; how the French chef Escoffier discovered umami (the fifth taste); how Cézanne worked out the subtleties of vision; and how Gertrude Stein exposed the deep structure of language — a full half-century before the work of Noam Chomsky and other linguists. It’s the ultimate tale of art trumping science. More broadly, Lehrer shows that there’s a cost to reducing everything to atoms and acronyms and genes. Measurement is not the same as understanding, and art knows this better than science does. An ingenious blend of biography, criticism, and first-rate science writing, Proust Was a Neuroscientist urges science and art to listen more closely to each other, for willing minds can combine the best of both, to brilliant effect.
Автор: Berger Jonah Название: Contagious: Why Things Catch on ISBN: 1451686587 ISBN-13(EAN): 9781451686586 Издательство: Simon & Schuster Цена: 2068.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. Contagious provides specific, actionable techniques for helping information spread--for designing messages, advertisements, and content that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
Автор: Alastair G. Hunter Название: Judgement of Jonah: Yahweh, Jerusalem and Nineveh ISBN: 0567706508 ISBN-13(EAN): 9780567706508 Издательство: Bloomsbury Academic Рейтинг: Цена: 4592.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This study is designed as a commentary with a difference, where the reading of the prophet’s travails is explored in the context of two wider themes: (1) the overt and highly sophisticated intertwining of Jonah’s story with an impressively wide range of other biblical texts, often deployed in surprising ways; and (2) the clearly contrarian relationship between God and Jonah which has both vexed and intrigued scholars and lay readers alike for millennia.Underpinning this reading is a twofold thesis: firstly, an argument that many of the puzzles inherent in the book of Jonah can be illuminated in the light of the idea that Nineveh was from the beginning a cipher for the Jerusalem of the author’s time; and secondly, that this would have been evident to Jonah’s first readers: the class of elite literati amongst the ruling cadre of late Persian or early Hellenistic Judaea.
Автор: Winter, Jonah Название: You Never Heard Of Sandy Koufa ISBN: 0553498428 ISBN-13(EAN): 9780553498424 Издательство: Random House (USA) Рейтинг: Цена: 827.00 р. Наличие на складе: Нет в наличии.
Автор: Berger, Jonah Название: Invisible Influence ISBN: 1476759731 ISBN-13(EAN): 9781476759739 Издательство: Simon & Schuster Цена: 1954.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat--in his latest New York Times bestseller that is a "rare business book that's both informative and enough fun to take to the beach" (Fortune.com). If you're like most people, you think your individual tastes and opinions drive your choices and behaviors. You wear a certain jacket because you liked how it looked. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous. Even strangers have an impact on our judgments and decisions: our attitudes toward a welfare policy shift if we're told it is supported by Democrats versus Republicans (even though the policy is the same). But social influence doesn't just lead us to do the same things as others. In some cases we imitate others around us. But in other cases we avoid particular choices or behaviors because other people are doing them. We stop listening to a band because they go mainstream. We skip buying the minivan because we don't want to look like a soccer mom. By understanding how social influence works, we can decide when to resist and when to embrace it--and learn how we can use this knowledge to exercise more control over our own behavior. In Invisible Influence, Jonah Berger "is consistently entertaining, applying science to real life in surprising ways and explaining research through narrative. His book fascinates because it opens up the moving parts of a mysterious machine, allowing readers to watch them in action" (Publishers Weekly).
Автор: Winter Jonah Название: Elvis Is King! ISBN: 039955470X ISBN-13(EAN): 9780399554704 Издательство: Random House (USA) Рейтинг: Цена: 1746.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Elvis Presley--the King of Rock 'n' Roll, still beloved by millions of Americans--comes to vibrant, gyrating life in this extraordinary picture-book biography from an award-winning author and the winner of a New York Times Best Illustrated Book Award. Here's the perfect book for anyone who wants to introduce rock 'n' roll and its king to the child in their lives. In single- page "chapters" with titles like "The First Cheeseburger Ever Eaten by Elvis" and "Shazam A Blond Boy Turns into a Black-Haired Teenager," readers can follow key moments in Presley's life, from his birth on the wrong side of the railroad tracks in the Deep South, to playing his first guitar in grade school, to being so nervous during a performance as a teenager that he starts shaking . . . and changes the world Jonah Winter and Red Nose Studio have created a tour-de-force that captures a boy's loneliness and longing, along with the energy and excitement, passion, and raw talent that was Elvis Presley. "Readers will want to pore over this thoroughly engaging volume." -- Kirkus Reviews, starred review
Автор: Winter Jonah Название: The Little Owl & the Big Tree: A Christmas Story ISBN: 1665902132 ISBN-13(EAN): 9781665902137 Издательство: Simon & Schuster Рейтинг: Цена: 2482.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: One Christmas, a tiny owl stuck in the Rockefeller Center Christmas tree stole the hearts of the nation. Discover the true story in this heartwarming picture book from celebrated mother-son team Jonah and Jeanette Winter.
Автор: Jonah Winter; illustrated by Keith Mallett Название: How Jelly Roll Morton Invented Ja ISBN: 1250865204 ISBN-13(EAN): 9781250865205 Издательство: Holtzbrink(MPS)/MPS Рейтинг: Цена: 827.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An original, jazz-infused picture-book spin on the life of famed musician Jelly Roll Morton from the acclaimed author Jonah Winter and newcomer Keith Mallett.
Автор: Winter, Jonah ; Ford, Ag Название: Barack ISBN: 0061703966 ISBN-13(EAN): 9780061703966 Издательство: HarperCollins USA Рейтинг: Цена: 939.00 р. Наличие на складе: Нет в наличии.
Автор: Winter, Jonah Название: Snow Man ISBN: 1665932392 ISBN-13(EAN): 9781665932394 Издательство: Simon & Schuster Рейтинг: Цена: 2183.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Winter, Jonah Название: Mickey Mantle: Commerce Comet ISBN: 1101933526 ISBN-13(EAN): 9781101933527 Издательство: Random House (USA) Рейтинг: Цена: 1654.00 р. Наличие на складе: Нет в наличии.
Автор: Winter, Jonah Название: You Never Heard Of Casey Steng ISBN: 037587013X ISBN-13(EAN): 9780375870132 Издательство: Random House (USA) Рейтинг: Цена: 1654.00 р. Наличие на складе: Нет в наличии.
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