Автор: Lehrer Jonah Название: Proust Was a Neuroscientist ISBN: 0547085907 ISBN-13(EAN): 9780547085906 Издательство: HarperCollins USA Цена: 2941.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this technology-driven age, it’s tempting to believe that science can solve every mystery. After all, science has cured countless diseases and even sent humans into space. But as Jonah Lehrer argues in this sparkling debut, science is not the only path to knowledge. In fact, when it comes to understanding the brain, art got there first. Taking a group of artists — a painter, a poet, a chef, a composer, and a handful of novelists — Lehrer shows how each one discovered an essential truth about the mind that science is only now rediscovering. We learn, for example, how Proust first revealed the fallibility of memory; how George Eliot discovered the brain’s malleability; how the French chef Escoffier discovered umami (the fifth taste); how Cézanne worked out the subtleties of vision; and how Gertrude Stein exposed the deep structure of language — a full half-century before the work of Noam Chomsky and other linguists. It’s the ultimate tale of art trumping science. More broadly, Lehrer shows that there’s a cost to reducing everything to atoms and acronyms and genes. Measurement is not the same as understanding, and art knows this better than science does. An ingenious blend of biography, criticism, and first-rate science writing, Proust Was a Neuroscientist urges science and art to listen more closely to each other, for willing minds can combine the best of both, to brilliant effect.
Автор: Berger Jonah Название: Contagious: Why Things Catch on ISBN: 1451686587 ISBN-13(EAN): 9781451686586 Издательство: Simon & Schuster Цена: 2068.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. Contagious provides specific, actionable techniques for helping information spread--for designing messages, advertisements, and content that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
Описание: NEW YORK TIMES BESTSELLER"Epic and debate-shifting." --David Brooks, New York Times
"More than any book published so far in this century, it deserves to be called a conservative classic." --Yuval Levin, National Review With his trademark blend of political history, social science, economics, and pop culture, two-time NYT bestselling author, syndicated columnist, National Review senior editor, and American Enterprise Institute fellow Jonah Goldberg makes the timely case that America and other democracies are in peril as they lose the will to defend the values and institutions that sustain freedom and prosperity. Instead we are surrendering to populism, nationalism and other forms of tribalism. Only once in the last 250,000 years have humans stumbled upon a way to lift ourselves out of the endless cycle of poverty, hunger, and war that defines most of history--in 18th century England when we accidentally discovered the miracle of liberal democratic capitalism. As Americans we are doubly blessed that those radical ideas were written into the Constitution, laying the groundwork for our uniquely prosperous society: - Our rights come from God not from the government. - The government belongs to us; we do not belong to the government. - The individual is sovereign. We are all captains of our own souls. - The fruits of our labors belong to us. In the last few decades, these political virtues have been turned into vices. As we are increasingly taught to view our traditions as a system of oppression, exploitation and "white privilege," the principles of liberty and the rule of law are under attack from left and right. At a moment when authoritarianism, tribalism, identity politics, nationalism, and cults of personality are rotting our democracy from within, Goldberg exposes the West's suicidal tendencies on both sides of the ideological aisle. For the West to survive, we must renew our sense of gratitude for what our civilization has given us and rediscover the ideals that led us out of the bloody muck of the past - or back to the muck we will go. Suicide is painless, liberty takes work.
Автор: Winter, Jonah Название: Snow Man ISBN: 1665932392 ISBN-13(EAN): 9781665932394 Издательство: Simon & Schuster Рейтинг: Цена: 2183.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Winter, Jonah Название: You Never Heard Of Sandy Koufa ISBN: 0553498428 ISBN-13(EAN): 9780553498424 Издательство: Random House (USA) Рейтинг: Цена: 827.00 р. Наличие на складе: Нет в наличии.
Автор: Winter, Jonah Название: Mickey Mantle: Commerce Comet ISBN: 1101933526 ISBN-13(EAN): 9781101933527 Издательство: Random House (USA) Рейтинг: Цена: 1654.00 р. Наличие на складе: Нет в наличии.
Автор: Winter, Jonah Название: You Never Heard Of Casey Steng ISBN: 037587013X ISBN-13(EAN): 9780375870132 Издательство: Random House (USA) Рейтинг: Цена: 1654.00 р. Наличие на складе: Нет в наличии.
Описание: A groundbreaking - and terrifying - examination of the widespread resurgence of antisemitism in the 21st century, by the prize-winning and #1 internationally bestselling author of Hitler`s Willing Executioners.
Автор: Winter Jonah Название: Elvis Is King! ISBN: 039955470X ISBN-13(EAN): 9780399554704 Издательство: Random House (USA) Рейтинг: Цена: 1746.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Elvis Presley--the King of Rock 'n' Roll, still beloved by millions of Americans--comes to vibrant, gyrating life in this extraordinary picture-book biography from an award-winning author and the winner of a New York Times Best Illustrated Book Award. Here's the perfect book for anyone who wants to introduce rock 'n' roll and its king to the child in their lives. In single- page "chapters" with titles like "The First Cheeseburger Ever Eaten by Elvis" and "Shazam A Blond Boy Turns into a Black-Haired Teenager," readers can follow key moments in Presley's life, from his birth on the wrong side of the railroad tracks in the Deep South, to playing his first guitar in grade school, to being so nervous during a performance as a teenager that he starts shaking . . . and changes the world Jonah Winter and Red Nose Studio have created a tour-de-force that captures a boy's loneliness and longing, along with the energy and excitement, passion, and raw talent that was Elvis Presley. "Readers will want to pore over this thoroughly engaging volume." -- Kirkus Reviews, starred review
Автор: Winter, Jonah Название: Welcome To Bobville ISBN: 0593122720 ISBN-13(EAN): 9780593122723 Издательство: Random House (USA) Рейтинг: Цена: 1654.00 р. Наличие на складе: Нет в наличии.
Описание: Here's a timely, hilarious picture book, with Seussian appeal In Bobville, everyone is named...yup, Bob...and everything is exactly the same--until one Bob decides he'd like to be a Bruce. Welcome to Bobville, home to people only named Bob In Bobville, the Bobs eat the same food, wear the same clothes, watch the same movies, and have the same hobbies. They agree on everything-- ESPECIALLY that they don't like anyone who isn't named Bob. The Bobs go about their Bob ways, until one day, to the surprise of the entire city, one resident decides he wants to do things a little differently, and live as Bruce. In response, the Bobs build a wall to keep Bruce, and anyone else who dares to be different, out of the city. But Bruce doesn't mind-- it turns out the diverse world outside of Bobville is actually very beautiful. In this timely picture book, bestselling author Jonah Winter and acclaimed illustrator Bob Staake explore how exclusion and walls breed intolerance, and how being different and open-minded enriches our lives and the world.
Автор: Winter Jonah Название: The Little Owl & the Big Tree: A Christmas Story ISBN: 1665902132 ISBN-13(EAN): 9781665902137 Издательство: Simon & Schuster Рейтинг: Цена: 2482.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: One Christmas, a tiny owl stuck in the Rockefeller Center Christmas tree stole the hearts of the nation. Discover the true story in this heartwarming picture book from celebrated mother-son team Jonah and Jeanette Winter.
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