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Differing Outlook of Contemporary Advertising, Omer Aydinlioglu


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Автор: Omer Aydinlioglu
Название:  Differing Outlook of Contemporary Advertising
ISBN: 9783631803714
Издательство: Peter Lang
Классификация:




ISBN-10: 3631803710
Обложка/Формат: Paperback
Страницы: 296
Вес: 0.39 кг.
Дата издания: 29.11.2019
Язык: English
Издание: New ed
Иллюстрации: 93 illustrations, unspecified; 93 illustrations, unspecified
Размер: 210 x 148 x 16
Читательская аудитория: Professional & vocational
Ключевые слова: Gender studies: women,Advertising & society,Films, cinema,Theatre studies,Business & management, SOCIAL SCIENCE / Women's Studies,PERFORMING ARTS / Theater / Playwriting,PERFORMING ARTS / Film & Video / General,ART / Business Aspects,BUSINESS & ECONOMICS
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Поставляется из: Англии
Описание:

Advertising is a broad concept and has an ever-shifting nature. The methods and strategies are differing day by day. The practice fields of advertising vary relatively and largely, and the consumers of today like Y and Z generations make it necessary for the corporations to take the essential precautions. Against the current conjunctures and fluctuations in technology, economy and politics, advertising is one of the key concepts that the corporations focus on. In this sense, the book gathers 12 different chapters related to advertising. The chapters contain valuable and up-to-date information on advertising. This study will not only broaden the reader’s horizon but also fulfil the increasing need in the field of contemporary advertising.


Дополнительное описание:

Articulating Diversity, Decoding Polarization: Online Responses to Coca Cola’s Memleket Advertisement (Alparslan Nas) – University Students’ Motivations for Watching Social Media Advertisements: A Study in the Context of Uses and Gratifications



Nomadic Subjects: Embodiment and Sexual Difference in Contemporary Feminist Theory

Автор: Braidotti Rosi
Название: Nomadic Subjects: Embodiment and Sexual Difference in Contemporary Feminist Theory
ISBN: 0231153899 ISBN-13(EAN): 9780231153898
Издательство: Wiley
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Цена: 4435.00 р.
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For more than fifteen years, Nomadic Subjects has guided discourse in continental philosophy and feminist theory, exploring the constitution of contemporary subjectivity, especially the concept of difference within European philosophy and political theory. Rosi Braidotti's creative style vividly renders a productive crisis of modernity. From a feminist perspective, she recasts embodiment, sexual difference, and complex concepts through relations to technology, historical events, and popular culture.

This thoroughly revised and expanded edition retains all but two of Braidotti's original essays, including her investigations into epistemology's relation to the "woman question;" feminism and biomedical ethics; European feminism; and the possible relations between American feminism and European politics and philosophy. A new piece integrates Deleuze and Guattari's concept of the "becoming-minoritarian" more deeply into modern democratic thought, and a chapter on methodology explains Braidotti's methods while engaging with her critics. A new introduction muses on Braidotti's provocative legacy.

Luce Irigaray and the Philosophy of Sexual Difference

Автор: Stone
Название: Luce Irigaray and the Philosophy of Sexual Difference
ISBN: 0521118107 ISBN-13(EAN): 9780521118101
Издательство: Cambridge Academ
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Цена: 4435.00 р.
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Описание: Alison Stone offers a feminist defence of the idea that sexual difference is natural. Providing a novel interpretation of the later philosophy of Luce Irigaray, she defends Irigaray`s unique form of essentialism and her rethinking of the relationship between nature and culture.

Making Up the Difference: Women, Beauty, and Direct Selling in Ecuador

Автор: Casanova Erynn
Название: Making Up the Difference: Women, Beauty, and Direct Selling in Ecuador
ISBN: 0292743912 ISBN-13(EAN): 9780292743915
Издательство: Wiley EDC
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Цена: 3430.00 р.
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Описание:

Globalization and economic restructuring have decimated formal jobs in developing countries, pushing many women into informal employment such as direct selling of cosmetics, perfume, and other personal care products as a way to "make up the difference" between household income and expenses. In Ecuador, with its persistent economic crisis and few opportunities for financially and personally rewarding work, women increasingly choose direct selling as a way to earn income by activating their social networks. While few women earn the cars and trips that are iconic prizes in the direct selling organization, many use direct selling as part of a set of household survival strategies.

In this first in-depth study of a cosmetics direct selling organization in Latin America, Erynn Masi de Casanova explores women's identities as workers, including their juggling of paid work and domestic responsibilities, their ideas about professional appearance, and their strategies for collecting money from customers. Focusing on women who work for the country's leading direct selling organization, she offers fascinating portraits of the everyday lives of women selling personal care products in Ecuador's largest city, Guayaquil. Addressing gender relations (including a look at men's direct and indirect involvement), the importance of image, and the social and economic context of direct selling, Casanova challenges assumptions that this kind of flexible employment resolves women's work/home conflicts and offers an important new perspective on women's work in developing countries.

Visualizing Difference

Автор: Oleksy
Название: Visualizing Difference
ISBN: 1138676713 ISBN-13(EAN): 9781138676718
Издательство: Taylor&Francis
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Цена: 22968.00 р.
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Описание:

In the wealth of literature on intersectionality as a concept, theory, political option and methodology, little has been written on how it might be taught. Proceeding from theory to practice, Visualizing Difference fills in this lacuna and offers an original approach to a visual pedagogy that recognizes the necessity of integrating difference, whilst also inspiring the reader to convey meanings from visuals that directly bear influence upon their lives.

This innovative volume proposes a novel approach to empirical investigation of the visual. So far, it has not been demonstrated how interconnections between various social differentials, such as gender, disability, sexuality, race, ethnicity, and nationality intersect in a particular lived experience and shape the reception of visual texts. Oleksy thus focuses on documenting how critical analysis of films empowers students and gives them incentive to oppose normalizing power effects.

Through students' personal narratives, the reader will witness how subjectivity is indicative of the retrospective look at their own lives, which classroom experiences of watching and discussing the films have stimulated. This intriguing book will appeal to undergraduate and postgraduate students and postdoctoral researchers interested in Film Audience, Intersectionality, Sociology, Pedagogy and Gender Studies.

Dilemmas of Difference: Indigenous Women and the Limits of Postcolonial Development Policy

Автор: Radcliffe Sarah A.
Название: Dilemmas of Difference: Indigenous Women and the Limits of Postcolonial Development Policy
ISBN: 0822360101 ISBN-13(EAN): 9780822360100
Издательство: Mare Nostrum (Eurospan)
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Цена: 5010.00 р.
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In Dilemmas of Difference Sarah A. Radcliffe explores the relationship of rural indigenous women in Ecuador to the development policies and actors that are ostensibly there to help ameliorate social and economic inequality. Radcliffe finds that development policies’s inability to recognize and reckon with the legacies of colonialism reinforces long-standing social hierarchies, thereby reproducing the very poverty and disempowerment they are there to solve. This ineffectiveness results from failures to acknowledge the local population's diversity and a lack of accounting for the complex intersections of gender, race, ethnicity, class, and geography. As a result, projects often fail to match beneficiaries' needs, certain groups are made invisible, and indigenous women become excluded from positions of authority. Drawing from a mix of ethnographic fieldwork and postcolonial and social theory, Radcliffe centers the perspectives of indigenous women to show how they craft practices and epistemologies that critique ineffective development methods, inform their political agendas, and shape their strategic interventions in public policy debates.
 
Voices of the 21st Century: Bold, Brave, and Brilliant Women Who Make a Difference

Автор: Watson Gail
Название: Voices of the 21st Century: Bold, Brave, and Brilliant Women Who Make a Difference
ISBN: 1948181622 ISBN-13(EAN): 9781948181624
Издательство: Неизвестно
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Цена: 2338.00 р.
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We are at a defining moment in history... The world as we know it is shifting from a society based on a predominantly masculine model into a new era, one with women at the forefront as the leaders of the twenty-first century. Within these pages, you'll discover fifty powerful female voices rising up to educate, guide and inspire. Behind each story is a woman bold and brave enough to have her voice be heard.

Jewish Feeling: Difference and Affect in Nineteenth-Century Jewish Women`s Writing

Автор: Richa Dwor
Название: Jewish Feeling: Difference and Affect in Nineteenth-Century Jewish Women`s Writing
ISBN: 1350030376 ISBN-13(EAN): 9781350030374
Издательство: Bloomsbury Academic
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Цена: 6018.00 р.
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Описание: Jewish Feeling brings together affect theory and Jewish Studies to trace Jewish difference in literary works by nineteenth-century Anglo-Jewish authors. Dwor argues that midrash, a classical rabbinic interpretive form, is a site of Jewish feeling and that literary works underpinned by midrashic concepts engage affect in a distinctly Jewish way. The book thus emphasises the theological function of literature and also the new opportunities afforded by nineteenth-century literary forms for Jewish women’s theological expression. For authors such as Grace Aguilar (1816-1847) and Amy Levy (1861-1889), feeling is a complex and overlapping category that facilitates the transmission of Jewish ways of thinking into English literary forms. Dwor reads them alongside George Eliot, herself deeply engaged with issues of contemporary Jewish identity. This sheds new light on Eliot by positioning her works in a nexus of Jewish forms and concerns. Ultimately, and despite considerable differences in style and outlook, Aguilar and Levy are shown to deploy Jewish feeling in their ethics of futurity, resistance to conversion and closure, and in their foregrounding of a model of reading with feeling.

Degrees of Difference: Reflections of Women of Color on Graduate School

Автор: McKee Kimberly D., Delgado Denise A.
Название: Degrees of Difference: Reflections of Women of Color on Graduate School
ISBN: 0252085051 ISBN-13(EAN): 9780252085055
Издательство: Mare Nostrum (Eurospan)
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Цена: 2502.00 р.
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Описание:

University commitments to diversity and inclusivity have yet to translate into support for women of color graduate students. Sexism, classism, homophobia, racial microaggressions, alienation, disillusionment, a lack of institutional and departmental support, limited help from family and partners, imposter syndrome, narrow reading lists—all remain commonplace. Indifference to the struggles of women of color in graduate school and widespread dismissal of their work further poisons an atmosphere that suffocates not only ambition but a person's quality of life.

In Degrees of Difference, women of color from diverse backgrounds give frank, unapologetic accounts of their battles—both internal and external—to navigate grad school and fulfill their ambitions. At the same time, the authors offer strategies for surviving the grind via stories of their own hard-won successes with self-care, building supportive communities, finding like-minded mentors, and resisting racism and unsupportive faculty and colleagues.

Contributors: Aeriel A. Ashlee, Denise A. Delgado, Nwadiogo I. Ejiogu, Delia Fern?ndez, Regina Emily Idoate, Karen J. Leong, Kimberly D. McKee, D?lice Mugabo, Carrie Sampson, Arianna Taboada, Jenny Heijun Wills, and Soha Youssef

Making a Difference: A Story of Adventure, Disaster, and Redemption Inspired by the Plight of At-Risk Girls

Автор: Jeffrey A. Kottler, Sara Safari
Название: Making a Difference: A Story of Adventure, Disaster, and Redemption Inspired by the Plight of At-Risk Girls
ISBN: 1516540638 ISBN-13(EAN): 9781516540631
Издательство: Mare Nostrum (Eurospan)
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Цена: 6640.00 р.
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Описание: Making a Difference: A Story of Adventure, Disaster, and Redemption Inspired by the Plight of At-Risk Girls demonstrates to students across various disciplines that they can assume leadership positions that positively impact communities, organizations, and the world, regardless of their interests, abilities, and career goals. Through personal accounts, Jeffrey A. Kottler and Sara Safari share how they conquered a mountain for a cause, found strength in the service of others in the aftermath of a catastrophic earthquake, and overcame personal and professional obstacles to begin a movement that protects children against abuse and victimization. The text focuses on the plight of children, especially girls, who have been systematically oppressed, but the lessons highlighted throughout are applicable to a variety of other situations and contexts. Readers learn the gifts and privileges of serving others, as well as the difficult realities of this type of work. Kottler and Safari’s story guides students through the mistakes, breakthroughs, successes, and failures inherent in ventures of transformative community service. Making a Difference is an ideal supplementary text for courses in social justice, advocacy, leadership, women’s studies, gender studies, sociology, social work, and counseling.

Different: The Story of My Handicap: the Battles I Faced, the Lessons I Learned, and the Wholeness I Found in Jesus

Автор: Keil Kerry
Название: Different: The Story of My Handicap: the Battles I Faced, the Lessons I Learned, and the Wholeness I Found in Jesus
ISBN: 1973664267 ISBN-13(EAN): 9781973664260
Издательство: Неизвестно
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Цена: 1648.00 р.
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Описание:


Growing up is never easy, and for one young girl who was left with an eye condition due to a childhood trauma, her resulting physical differences made things even more difficult. She often felt left out, heartbroken, and misunderstood.
In Different, author Kerry Keil shares her story of growing up and discovering that through Jesus, she would find a reason and a purpose for living. Her story is full of lessons that she learned along the way, and she shares a deep dive into the truth of identity, our thought lives, living unashamedly different, and what ties it all together-intimacy with Jesus.
Different is a message of hope, a call to encounter, and a call to live a life surrendered to Jesus. Different is a message of encountering the life-changing love and wholeness found in Jesus. It is Kerry's hope and her prayer that you will use her story and these lessons to draw closer to Jesus and look to Him for all you need.


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