Описание: The book series is dedicated to the study of the multifaceted dynamics of wordplay as an interface phenomenon. The contributions aim to bring together approaches from various disciplines and present case studies on different communicative settings, inluding everyday language and literary communication, and thus offer fresh perspectives on wordplay in the context of linguistic innovation, language contact, and speaker-hearer-interaction. La collection vise a analyser la diversite de la dynamique du jeu de mots en tant que phenomene d’interface. Les contributions reunissent les approches de differentes disciplines et presentent des etudes de cas de situations de communication variees, incluant tant le langage quotidien que la communication litteraire. Ainsi, elles offrent de nouvelles perspectives sur le jeu de mots dans le contexte de l’innovation linguistique, du contact linguistique, et de l’interaction locuteur-interlocuteur. Editorial Board: Salvatore Attardo (Texas A&M University Commerce, USA), Dirk Delabastita (Universite de Namur, Belgium), Dirk Geeraerts (Katholieke Universiteit Leuven, Belgium), Raymond W. Gibbs (University of California, Santa Cruz, USA), Alain Rabatel (Universite de Lyon 1 /ICAR, UMR 5191, CNRS, Universite Lumiere-Lyon 2, ENS-Lyon, France), Monika Schmitz-Emans (Ruhr-Universitat Bochum, Germany), Deirdre Wilson (University College London, UK)
Автор: Ignasi Navarro i Ferrando Название: Current Approaches to Metaphor Analysis in Discourse ISBN: 3110625881 ISBN-13(EAN): 9783110625882 Издательство: Walter de Gruyter Цена: 18586.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume takes up the challenge of surveying the present state of a variety of approaches to the identification, analysis and interpretation of metaphor across communication channels, situational contexts, genres and social spheres. It reflects three foremost trends of present metaphor research, namely the communicative approach, the cognitive modelling approach and the multimodality approach. These trends are considered as areas of research emerging on the ground of the Conceptual Metaphor Theory, initiated by Lakoff. The book intends to show their concomitances as well as mark their diversifying paths. The aim is to bring about and make apparent the many connections among assumingly different trends stemming from CMT. Whereas discrepancies between communicative and conceptual perspectives might seem irredeemable, the book emphasizes and claims that the background framework of CMT provides a solid foundation for collaboration and mutual influence. Consequently, the analysis of metaphor usage in context may provide insights for cognitive modelling proposals. The analysis of cognitive configuration of conceptual domains may, in turn, illuminate our understanding of communicative decisions in discourse. The integration of multimodal metaphor analysis puts forward the idea that diverse modal manifestations of metaphor reveal the symbiosis between communicative and cognitive stances. The various subject areas and methodologies illuminate the scene of current research in the field. The poignant contributions open far reaching avenues into the realm of human thought and discourse. ?
Taking metadiscourse as their starting point, the contributions to this edited volume focus both on the interactive and cross-cultural aspects of written texts from varying genres. Using rich and innovative data collection and analysis methods, comparing and contrasting patterns in frequently studied (English, Japanese) with understudied (Turkish, Russian/Ukrainian) languages, and relating empirical data to a web of theoretical frameworks, the articles in this book clearly display the variety, complexity and multiplicity of metadiscoursal analysis of written texts. The volume aims to substantially advance our understanding of the communicative nature of written texts and contributes to the advancement and expansion of researchers’ interests in this field.
Автор: Sigrid Norris, Carmen Daniela Maier Название: Texts, Images, and Interactions: A Reader in Multimodality ISBN: 1614511640 ISBN-13(EAN): 9781614511649 Издательство: Walter de Gruyter Цена: 5569.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This Reader is a comprehensive text outlining primary approaches to multimodality. In the “Theory and Methodology” section, the scholars who are responsible for the approaches’ developments give some personal insight into how and/or why these approaches were developed. The Reader covers various theoretical and methodological approaches to multimodality, including a great variety of terminology, which are defined in a glossary, and are linked back to the personal narratives or interviews in which scholars highlight why and how the various terms are of importance. Included is also a “Transcription and How-to-Analyze” section that familiarizes the readers with several analytical toolkits. This section is then followed by an extensive “Sample Analyses” section. As the book is intended to address readers from various backgrounds, the examples of multimodal analyses that are introduced in this section belong to various social practices. The book offers an extensive alphabetical glossary, list of further readings, and a list of suggested assignments.
Автор: Norris Sigrid Название: Interactions, Images and Texts ISBN: 1614511624 ISBN-13(EAN): 9781614511625 Издательство: Walter de Gruyter Цена: 18586.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Multimodality is a fast-growing interdisciplinary approach that aims to analyze the interplay of multiple modes such as gaze, gesture or spoken language that are utilized in interaction, and to examine the multimodal production and consumption of communicated messages.This Reader provides a comprehensive text of current research into multimodality, outlining in-depth delineation of each primary theoretical and methodological approach, as well as personal accounts of scholars, who are responsible for the various approaches’ advancements. The book additionally offers a plethora of analysis chapters, written by scholars from across the world, with vastly diverse themes ranging from buying popcorn, protests in Oman, coaching sessions and identity, to kitesurfing, typography, TV news, billboards, workplace practices, or analyzing web pages, Facebook, comic books, and more.Flexible and easy to use, the Reader includes key terms, suggested further readings, and a project idea for each chapter. The key terms for the chapters also comprise the extensive alphabetical glossary. Brief introductions for the analysis chapters, written by the editors, summarize the topic, explain the methodology used, outline the thematic orientation, and link each chapter to other chapters in the book.Showcasing multimodal analysis in detail, this Reader is essential reading for undergraduate and postgraduate students, for emergent researchers, and for advanced scholars who wish to gain insight into the current state of multimodal research.
Описание: The book proposes a multi-perspective analytical model for the understanding of corporate identity meanings embedded in the historical discourse for webpages. The suggested theoretical framework conflates methodological perspectives derived from Discourse Analysis, Multimodality and Cognitive Linguistics.
Автор: Jane Gravells Название: Semiotics and Verbal Texts ISBN: 1137587482 ISBN-13(EAN): 9781137587480 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Using a wealth of examples from the BP story to illustrate her practical research approach, Gravells draws `language maps` of different phases of the crisis representation, showing how an early `iconic` phase of representation moves through an `indexical` to a `symbolic` phase, and projects a return to a `naturalised icon`.
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