Handbook of Social and Ethical Marketing, Carolyn Strong
Автор: Posner, Harriet Название: Marketing Fashion ISBN: 1780675666 ISBN-13(EAN): 9781780675664 Издательство: Laurence King Рейтинг: Цена: 5008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Автор: Subhash C. Jain , David A. Griffith Название: Handbook Of Research In International Marketing, Second Edition ISBN: 1849803021 ISBN-13(EAN): 9781849803021 Издательство: Edward Elgar Publishers Цена: 38438.00 р. Наличие на складе: Поставка под заказ.
Описание: The book consists of insights from leading scholars in international marketing, working not only to advance the theoretical underpinnings of today`s most important international marketing issues, but also to provide insights for how the field of scholarship and practice of international marketing might develop in the future.
Описание: Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge.
Автор: Shankar Ganesan Название: Handbook of Marketing and Finance ISBN: 1849802726 ISBN-13(EAN): 9781849802727 Издательство: Edward Elgar Publishers Рейтинг: Цена: 33581.00 р. Наличие на складе: Поставка под заказ.
Описание: Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. Top managers are constantly challenging marketers to document marketing`s contribution to the bottom-line and link marketing investments and assets to metrics that matter to them.
Автор: Venkatesh Shankar , Gregory S. Carpenter Название: Handbook Of Marketing Strategy ISBN: 1849800987 ISBN-13(EAN): 9781849800983 Издательство: Edward Elgar Publishers Цена: 40550.00 р. Наличие на складе: Поставка под заказ.
Описание: This authoritative, comprehensive, and accessible `go-to` volume by leading global experts provides a broad overview of marketing strategy issues and questions.
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