Описание: Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.
Автор: Veksner, Simon Название: 100 Ideas that Changed Advertising ISBN: 1780675569 ISBN-13(EAN): 9781780675565 Издательство: Laurence King Рейтинг: Цена: 3028.00 р. Наличие на складе: Поставка под заказ.
Описание: A chronicle of the key ideas that have shaped the adverts we see everyday, this book offers an insight into a moving industry. Arranged broadly chronologically, it looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry.
Автор: McIntyre Charles Название: Multi-Channel Marketing, Branding and Retail Design ISBN: 178635456X ISBN-13(EAN): 9781786354563 Издательство: Emerald Рейтинг: Цена: 16260.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.
Автор: Foulsham Название: GDPR ISBN: 1138326178 ISBN-13(EAN): 9781138326170 Издательство: Taylor&Francis Рейтинг: Цена: 5664.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Written by two industry experts, this book will allow you to navigate new General Data Protection Regulations from a real-world business perspective. Whether you are an Information Security expert or a business manager, this book provides a well-structured approach to managing your GDPR alignment.
Instagram, Facebook, YouTube, Twitter, Pinterest and LinkedIn
Are you ready to take your Social Media Accounts to the next level for you business or Personal Brand?
Not sure how to turn you social media audience into customers?
Are you ready to build an insanely loyal following that you will keep forever?
If so, keep reading...
Networking online is key when it comes to building an online business. And what's a better place to market and advertise when people are spending over 2 hours PLUS on Social Media
Your business, brand, product or service has the ability to reach millions just by following the simple steps in this book.
Here Is What You'll learn About...
3 reasons why you MUST go worldwide
1 2019 secret strategy that NO ONE knows about
Why an Increased Following equals Increased Sales
The Number 1 reason Most people fail when it comes to build a social Media following
4 ways to increase your relationship and loyalty with your audience
11 ways to create a product/business launch
How to do your customer research and find exactly where your audience is on Each Social Media Channel
7 hacks towards using your competition for your benefit
5 step formula to get started
1 non-social media Type of marketing that everyone has forgotten about that you can take insane advantage of
How to skyrocket your audience specific to each social media Platform
Tools and softwares to make your job easier when marketing on social media
10 mistakes people make when marketing on Social Media
Types of Paid advertising on each social Media Platform
Costs of each paid advertisement
5 mistakes people make when advertising on Social Media
Why social media competition is your best friend
Whether you have used social media before without seeing the results you wanted or whether you've never used social media for business it doesn't matter, as this book guides you into believing anything is possible just by reaching and providing value to the right audience for you.
Social media and Online business is the new world. Don't fall behind and take advantage of how easy it actually is to grow your social media presence for what ever it may be in your business
The best time to plant and organise your social media accounts properly was 5 years ago, the second best time is NOW
Book 1- Social Media Marketing Do you dream of becoming an influencer of millions around the world? Are you looking for new ways for your business to reach its customers? Social media marketing is something that more and more businesses are turning to, in the sure knowledge that they have a reach unlike any other medium available. Any business can benefit from this explosion of opportunity and all that is required is a little knowledge of how it can work for you. In this book, Social Media Marketing 2019, you will discover the secret strategies that will promote your business to these millions, with advice and tips on:
Choosing the social media platforms best suited to you Getting started with LinkedIn Facebook basics Preparing for Twitter marketing How to be found on Instagram YouTube and what you can do with it And much more...
As digital marketing continues to evolve at a rapid pace, it is imperative that you and your business learn how to keep up. By reading Social Media Marketing 2019, you will be able to do just that and stay one step ahead of the competition at the same time.
Get a copy today and make sure you are ready to keep your business at the top of its game Book 2 Personal Branding Many people would like to further their career, create a successful blog, work as a personality on YouTube, and so much more. But all of this is going to take some time and some effort, and many will five up before they even start. But creating a good personal brand will be able to help you reach your goals in no time at all, you just need to know the right steps to use to get started. This guidebook is going to take some time to explore how you can make your own personal brand as well. If you are willing to take your time, and really explore all that there is with creating this kind of brand, you will be amazed at the results that you can get as well Whether you want to increase your chances of getting a job, you want to start your own career, or you are looking to become a type of celebrity with enough work, you will find that personal branding is going to help you get there. Some of the topics that we are going to explore when it comes to personal branding will include: - - The basics of having your own personal brand - How you can have the right mentality to help you start your own personal brand. - The tools that you need to build up your own personal brand. - The steps that you need to take to get started. - Remembering the importance of being yourself. - How to choose your audience to get the best return on your time. - The importance of using a mentor during this time. - Why you should consider having a good team behind you, to ensure you get started on the right track. - How to create a brand on Facebook, YouTube, Instagram, and Twitter. - How you can grow your personal brand over time.
Creating a personal brand is going to be similar to what you would see when working on a brand for a company or for a product. It is going to take some time, and it won't happen overnight. But with the right mindset, and some hard work, you will be able to see some amazing results with your personal brand today.
Автор: Batra Rajeev Название: The Psychology of Design ISBN: 0765647605 ISBN-13(EAN): 9780765647603 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and practitioners in all of these fields seek to learn more about how and why "good" design works its magic, they may benefit from each other’s work. The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers. Importantly, the primary focus of these chapters is not on product design that creates functional value for the targeted consumer, but rather on how design can create the kind of emotional, experiential, hedonic, and sensory appeal that results in attracting consumers. Each chapter concludes with Implications for a theory of design as well as for designers.
Автор: Nicholas Holm Название: Advertising and Consumer Society ISBN: 1137471743 ISBN-13(EAN): 9781137471741 Издательство: Springer Рейтинг: Цена: 5487.00 р. Наличие на складе: Поставка под заказ.
Описание: An introduction to the critical study of advertising, exploring its role in our contemporary cultural landscape and its connections to larger economic, social and political forces. Written in an engaging and accessible style, the book provides students with the key concepts, methods and debates you need to analyse and understand advertising.
Автор: Tereza Semeradova, Petr Weinlich Название: Impacts of Online Advertising on Business Performance ISBN: 1799816192 ISBN-13(EAN): 9781799816195 Издательство: Mare Nostrum (Eurospan) Цена: 24948.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Creating a brand??s image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and business goals for many companies. In order to expand fan bases, promote company culture, and engage in communication with current customers, business professionals have made monitoring the impact of their advertisements a fundamental priority. Impacts of Online Advertising on Business Performance is a collection of innovative research that merges the theoretical background presented in the scientific research with the practical experience and real-life data originating from real advertising campaigns and website traffic. While highlighting topics including data analytics, digital advertising, and consumer behavior, this book is ideally designed for managers, marketers, advertisers, business administrations, researchers, industry professionals, investors, academicians, and students concerned with the management of online marketing activities.
Автор: Cutura K Название: Advertising on Google: the High Performance Cookbook ISBN: 1849685843 ISBN-13(EAN): 9781849685849 Издательство: Неизвестно Рейтинг: Цена: 11217.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Xingquan Zhu; Haicheng Tao; Zhiang Wu; Jie Cao; Kr Название: Fraud Prevention in Online Digital Advertising ISBN: 3319567926 ISBN-13(EAN): 9783319567921 Издательство: Springer Рейтинг: Цена: 7685.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud.
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