Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities, Elena Alcalde Penalver, Alexandra Santamaria Urbieta
Описание: The explosive expansion of the tourism industry has been vital to the economic growth of numerous countries throughout the world. As the industry becomes increasingly more competitive, it is necessary for destinations to implement business strategies and invest in human resources that will promote more travel. One such area that requires more attention is that of translation in marketing initiatives. Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities offers a comprehensive study of translation in the business tourism sector by looking at the value of business tourism translation according to market demands, the main models of these specializations, and empirical data from a compilation of a corpus with texts in English and Spanish that serve as explanatory examples of what to do when dealing with texts from this context. The content within this publication examines international travel, international communication, and global business. It is designed for business professionals, managers, policymakers, translators, marketers, advertisers, researchers, students, and academicians.
Описание: Overall, medical tourism has become a robust industry, due to fluctuating health costs in many developed countries. One of the most popular services experiencing a rise as a result of this tourism is assisted reproduction.Legal and Economic Considerations Surrounding Reproductive Tourism: Emerging Research and Opportunities is a pivotal resource that examines the rise in foreign procreative healthcare. Highlighting relevant topics such as assisted reproductive technologies, healthcare management, medical ethical issues, and safety precautions, this is an ideal reference source for all medical professionals, practitioners, academicians, students, and researchers interested in discovering the benefits and concerns that the reproductive tourism sector is currently facing.
Описание: Computer-assisted language learning (CALL) has greatly enhanced the realm of online social interaction and behavior. In language classrooms, it allows the opportunity for students to enhance their learning experiences. Exploration of Textual Interactions in CALL Learning Communities: Emerging Research and Opportunities is an ideal source of academic research on the pedagogical implications of online communication in language learning environments. Highlighting perspectives on topics such as reduced forms, ellipsis, and learner autonomy, this book is ideally designed for educators, researchers, graduate students, and professionals interested in the role of computer-mediated communication in language learning.
Автор: Littlemore Название: Metonymy ISBN: 110704362X ISBN-13(EAN): 9781107043626 Издательство: Cambridge Academ Рейтинг: Цена: 15840.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: `Metonymy` is a form of shorthand that allows us to use our shared knowledge to communicate with fewer words than we would otherwise need. This book explores metonymy in language, gesture, sign language, art, music, film and advertising, and discusses the challenges that it presents in cross-cultural communication.
Автор: House Juliane Название: Translation as Communication Across Languages and Cultures ISBN: 0415734320 ISBN-13(EAN): 9780415734325 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In this interdisciplinary book, Juliane House breaks new ground by situating translation within Applied Linguistics. In thirteen chapters, she examines translation as a means of communication across different languages and cultures, provides a critical overview of different approaches to translation, of the link between culture and translation, and between views of context and text in translation.
Featuring an account of translation from a linguistic-cognitive perspective, House covers problematic issues such as the existence of universals of translation, cases of untranslatability and ways and means of assessing the quality of a translation. Recent methodological and research avenues such as the role of corpora in translation and the effects of globalization processes on translation are presented in a neutral, non-biased manner. The book concludes with a thorough, historical account of the role of translation in foreign language learning and teaching and a discussion of new challenges and problems of the professional practice of translation in our world today.
Written by a highly experienced teacher and researcher in the field, Translation as Communication across Languages and Cultures is an essential resource for students and researchers of Translation Studies, Applied Linguistics and Communication Studies.
Автор: Bintang Handayani, Hugues Seraphin, Maximiliano E. Korstanje Название: Special Interest Tourism in Southeast Asia: Emerging Research and Opportunities ISBN: 1522573933 ISBN-13(EAN): 9781522573937 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 24116.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As the tourism industry grows worldwide, researchers continue to seek solutions and practices that support increased tourism to specific regions. Special interest tourism is a method that looks at how psychological and sociological factors help a visitor choose which destination to visit. By applying this type of tourism in Southeast Asia, the role of emotions, experiences, and place attachment becomes a driving factor for tourists. Special Interest Tourism in Southeast Asia: Emerging Research and Opportunities critically discusses the challenges associated with special interest tourism and how it can be used to overcome unfavorable impacts of tourism for the local community, as well as preserve cultural heritage. The book covers emerging issues such as sustainability, technological advances within this type of tourism, and responses to over tourism and tourism-phobia. It is ideally designed for government officials, policymakers, managers, industry professionals, and university students seeking current research on the recent growth of the tourism industry.
Автор: J. Scott McDonald, John R. Bennett Jr., Keith A. Merwin, Gerald A. Merwin Jr. Название: Cultural Tourism in the Wake of Web Innovation: Emerging Research and Opportunities ISBN: 1522583955 ISBN-13(EAN): 9781522583950 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 24116.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Cultural tourism, domestic and international, is comprised of travel that takes people out of their usual environments and focuses on activities that are related to the cultural aspects of an area. Rapid progress in technology, especially the advancement of mobile applications, has changed various aspects of travel, especially in areas such as transportation. Cultural Tourism in the Wake of Web Innovation: Emerging Research and Opportunities is an essential scholarly book that examines revolutionary changes taking place in the field of cultural tourism that are a result of the applications of web-based and other information technologies including Web 2.0 innovations, locational technologies, and digital imaging. It features a wide range of topics such as economic development, mobile applications, and green development, and is intended for use by hotel management, travel agents, event organizers and planners, airline managers, academicians, researchers, students, and professionals in the tourism and hospitality industry.
Описание: Undoubtedly, teachers of this century should empower themselves both pedagogically and technologically to be able to teach more efficiently and enable efficient learning. Although there is extensive research on the way language should be taught, research on the use of technological pedagogical and content knowledge (TPACK) by teachers of English as a foreign language is still in need of more scientific support.English as a Foreign Language Teachers' TPACK: Emerging Research and Opportunities is an essential reference source that discusses the concept of TPACK and its related concepts to the knowledge base of teaching English as a foreign language (TEFL). Featuring research on topics such as computer-assisted language learning, the role of teachers, and teacher knowledge base, this book is ideally designed for educators, TEFL teachers, professionals, academicians, researchers, and students seeking coverage on more practical and research-based instructional designs for language classrooms.
Описание: Provides innovative research exploring the immersion of competitive electronic sports and applications within global marketing, business, and society. The book features coverage on a broad range of topics, such as social networking, sponsorship branding, and risk management.
Описание: Educators all over the world are being challenged to provide effective instruction for culturally and linguistically diverse learners and immigrant communities while valuing and celebrating students' cultural backgrounds. This task requires training, professional development, cultural sensitivity, and responsibility to promote positive outcomes.
Language Learning Instruction for Culturally and Linguistically Diverse Students: Emerging Research and Opportunities is a critical research publication that bridges linguistics theory and practice and comprehensively addresses all fundamentals of linguistics through the English language learning lens. Featuring topics such as curriculum design, immigrant students, and professional development, this book is essential for educators, academicians, administrators, curriculum designers, instructional designers, researchers, policymakers, and students.
Описание: Throughout the world, local, natural wonders are being overrun by hordes of destination seekers intent on capturing nature's majesty. Though the flood of tourists brings economic stability to these regions, the environmental and local community concerns must be taken into consideration. Ecotourism and Community Intervention: Emerging Research and Opportunities examines community intervention strategies and their causal relationship with destination sustainability and destination quality. The book calls for more proactive measures to enhance destination sustainability through ecotourism initiatives in destinations across the globe. The content within this publication examines global business, mass tourism, and resource management. It is designed for conservationists, environmentalists, tour developers, travel agents, policymakers, administrators, managers, and university students.
Описание: Throughout the world, local, natural wonders are being overrun by hordes of destination seekers intent on capturing nature's majesty. Though the flood of tourists brings economic stability to these regions, the environmental and local community concerns must be taken into consideration. Ecotourism and Community Intervention: Emerging Research and Opportunities examines community intervention strategies and their causal relationship with destination sustainability and destination quality. The book calls for more proactive measures to enhance destination sustainability through ecotourism initiatives in destinations across the globe. The content within this publication examines global business, mass tourism, and resource management. It is designed for conservationists, environmentalists, tour developers, travel agents, policymakers, administrators, managers, and university students.
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