Описание: The explosive expansion of the tourism industry has been vital to the economic growth of numerous countries throughout the world. As the industry becomes increasingly more competitive, it is necessary for destinations to implement business strategies and invest in human resources that will promote more travel. One such area that requires more attention is that of translation in marketing initiatives. Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities offers a comprehensive study of translation in the business tourism sector by looking at the value of business tourism translation according to market demands, the main models of these specializations, and empirical data from a compilation of a corpus with texts in English and Spanish that serve as explanatory examples of what to do when dealing with texts from this context. The content within this publication examines international travel, international communication, and global business. It is designed for business professionals, managers, policymakers, translators, marketers, advertisers, researchers, students, and academicians.
Описание: The explosive expansion of the tourism industry has been vital to the economic growth of numerous countries throughout the world. As the industry becomes increasingly more competitive, it is necessary for destinations to implement business strategies and invest in human resources that will promote more travel. One such area that requires more attention is that of translation in marketing initiatives.
Translation and Communication in the Promotion of Business Tourism: Emerging Research and Opportunities offers a comprehensive study of translation in the business tourism sector by looking at the value of business tourism translation according to market demands, the main models of these specializations, and empirical data from a compilation of a corpus with texts in English and Spanish that serve as explanatory examples of what to do when dealing with texts from this context. The content within this publication examines international travel, international communication, and global business. It is designed for business professionals, managers, policymakers, translators, marketers, advertisers, researchers, students, and academicians.
Volunteer Tourism is one of the major growth areas in contemporary tourism, where tourists for various reasons seek alternative goodwill experiences and activities. To meet this demand there has been a surge in volunteer programmes offered in range of destinations organized by a variety of charities and tour operators which is predicted to continue to grow in the future.
Volunteer Tourism provides an in-depth analysis of the complex issues associated with traditional and contemporary volunteer tourism. Reflecting the growth in this phenomenon, this book provides a cohesive collection of chapters written from a range of international expert scholars and researchers. The theoretically rich, practically applied and empirically grounded contributions are based on current and diverse research in the area. This groundbreaking volume explores topics which have not been addressed in the literature before, such as the impact on host communities, introducing new areas and ideas to the field. The diverse range of themes are identified and addressed, including volunteer tourism and sustainability to, uniquely, the examination of volunteer tourism stakeholders - volunteers themselves, the host-to-guest exchange, and the organizations - and management of volunteers. These themes are examined in a range of international case studies, demonstrating the wide range of issues associated with volunteer tourism.
This volume is a timely addition offering an innovative approach to the area. Volunteer Tourism will be of interest to both students and researchers interested in tourism, leisure and development, as well as non-academics, practitioners, NGOs government officials at all levels.
Описание: Throughout the world, local, natural wonders are being overrun by hordes of destination seekers intent on capturing nature's majesty. Though the flood of tourists brings economic stability to these regions, the environmental and local community concerns must be taken into consideration. Ecotourism and Community Intervention: Emerging Research and Opportunities examines community intervention strategies and their causal relationship with destination sustainability and destination quality. The book calls for more proactive measures to enhance destination sustainability through ecotourism initiatives in destinations across the globe. The content within this publication examines global business, mass tourism, and resource management. It is designed for conservationists, environmentalists, tour developers, travel agents, policymakers, administrators, managers, and university students.
Описание: Overall, medical tourism has become a robust industry, due to fluctuating health costs in many developed countries. One of the most popular services experiencing a rise as a result of this tourism is assisted reproduction.Legal and Economic Considerations Surrounding Reproductive Tourism: Emerging Research and Opportunities is a pivotal resource that examines the rise in foreign procreative healthcare. Highlighting relevant topics such as assisted reproductive technologies, healthcare management, medical ethical issues, and safety precautions, this is an ideal reference source for all medical professionals, practitioners, academicians, students, and researchers interested in discovering the benefits and concerns that the reproductive tourism sector is currently facing.
Автор: J. Scott McDonald, John R. Bennett Jr., Keith A. Merwin, Gerald A. Merwin Jr. Название: Cultural Tourism in the Wake of Web Innovation: Emerging Research and Opportunities ISBN: 1522583955 ISBN-13(EAN): 9781522583950 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 24116.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Cultural tourism, domestic and international, is comprised of travel that takes people out of their usual environments and focuses on activities that are related to the cultural aspects of an area. Rapid progress in technology, especially the advancement of mobile applications, has changed various aspects of travel, especially in areas such as transportation. Cultural Tourism in the Wake of Web Innovation: Emerging Research and Opportunities is an essential scholarly book that examines revolutionary changes taking place in the field of cultural tourism that are a result of the applications of web-based and other information technologies including Web 2.0 innovations, locational technologies, and digital imaging. It features a wide range of topics such as economic development, mobile applications, and green development, and is intended for use by hotel management, travel agents, event organizers and planners, airline managers, academicians, researchers, students, and professionals in the tourism and hospitality industry.
Описание: Throughout the world, local, natural wonders are being overrun by hordes of destination seekers intent on capturing nature's majesty. Though the flood of tourists brings economic stability to these regions, the environmental and local community concerns must be taken into consideration. Ecotourism and Community Intervention: Emerging Research and Opportunities examines community intervention strategies and their causal relationship with destination sustainability and destination quality. The book calls for more proactive measures to enhance destination sustainability through ecotourism initiatives in destinations across the globe. The content within this publication examines global business, mass tourism, and resource management. It is designed for conservationists, environmentalists, tour developers, travel agents, policymakers, administrators, managers, and university students.
Описание: The global gaming market, due to numerous technological advancements in social media networking and live-streaming video, has exploded in recent years. However, this newly acquired popularity has left many industry professionals pondering a difficult enigma: How does this affect the professional world? Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities provides innovative research exploring the immersion of competitive electronic sports and applications within global marketing, business, and society. Featuring coverage on a broad range of topics such as social networking, sponsorship branding, and risk management, this book is ideally designed for sports and entertainment practitioners, communications professionals, marketers, business consultants, researchers, professionals, and students seeking current research on potential business opportunities in the eSports industry.
Автор: Chhabra Deepak Название: Sustainable Marketing of Cultural and Heritage Tourism ISBN: 1138880736 ISBN-13(EAN): 9781138880733 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.
Автор: Devkant Kala, Satish Chandra Bagri Название: Global Opportunities and Challenges for Rural and Mountain Tourism ISBN: 1799813029 ISBN-13(EAN): 9781799813026 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 30215.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Mountainous and rural areas throughout the world have continually been attributed with several hinderances including poverty, faulty governance, and susceptibility to natural disasters. However, with the recent development of tourism, these provinces have seen a strong rise in visitation. Despite this increase in economic sustainability, planners are still presented with many challenges as they try to balance developmental and ecological considerations.
Global Opportunities and Challenges for Rural and Mountain Tourism provides emerging research exploring the integration of mountain tourism development and innovative practices for managing contemporary issues and challenges of tourism in these regions including socio-economic impacts, role of stakeholders, and promotional strategies for sustainable tourism development. Featuring coverage on a broad range of topics such as cultural heritage, marketing strategies, and value chain systems, this book is ideally designed for travel agents, tour directors, tour developers, hotel managers, hospitality and tourism professionals, industry practitioners, researchers, geographical scientists, planners, academicians, and students.
Автор: Jose Alvarez-Garcia, Maria de la Cruz del Rio Rama, Martin Gomez-Ullate Garcia de Leon Название: Handbook of Research on Socio-Economic Impacts of Religious Tourism and Pilgrimage ISBN: 152255730X ISBN-13(EAN): 9781522557302 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 41580.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Religious studies and research have gained a lot of interest and attention from researchers, policy makers, and practitioners over the last few years, but the socio-economic impacts have not been explored. Taking into account the profound economic impact the tourism and hospitality industries can have on regions and cities around the world, further research in this area is critical to analyze the extent of such impact and the ramifications that are associated with it.The Handbook of Research on Socio-Economic Impacts of Religious Tourism and Pilgrimage is a pivotal reference source that provides vital research on the social and economic factors in faith-based journeys. While highlighting topics such as tourist spending, spiritual tourism, and local development, this publication explores religious tourism in the middle age, as well as the methods of modern religious tourism. This book is ideally designed for business managers, cultural preservationists, academicians, business professionals, entrepreneurs, and upper-level students seeking current research on religious tourism and its socio-economic impacts.
Автор: Ordońez de Pablos Patricia, Aung Zeyar Myo Название: Tourism and Opportunities for Economic Development in Asia ISBN: 1522520783 ISBN-13(EAN): 9781522520788 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 29938.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The growing market of tourism in Asian countries has caused significant changes to the economy, transportation, and safety for citizens. With the ubiquity of tourism, there is now an increasing need for resources to assist in the challenges that arise.Tourism and Opportunities for Economic Development in Asia is a key resource on the priorities, challenges, and strategies in the globalized economy of the Asian tourism market. Highlighting multidisciplinary studies on cultural tourism, gastronomy, and hospitality management, this publication is an ideal reference source for academicians, researchers, politicians, policy makers, and information technology directors actively involved in the tourism industry.
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