Managing Innovation: What Do We Know About Innovation Success Factors?, Brem Alexander, Tidd Joe, Daim Tugrul U

Автор: Duggan William
Название: Creative Strategy: A Guide for Innovation
ISBN: 0231160534 ISBN-13(EAN): 9780231160537
Издательство: Wiley
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Цена: 2691.00 р.
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Описание: William Duggan`s "Strategic Intuition" explained how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, "Creative Strategy," Duggan offers a step-by-step guide to help individuals and organizations put that same strategy? to work for their own innovations. Duggan shows how creative strategy follows the natural three-step method of the human brain: breaking down a problem into parts, searching for past examples, and creating a new combination to solve the problem. He then explains how to follow these steps to innovate in business and any other field as an individual, a team, or a whole company. The crucial middle step--the search for past examples--takes readers beyond their own brain to a "what-works scan" of what others have done within and outside of the company, industry, and country. Duggan also illustrates creative strategy through real-world cases of innovation that use the same method, from Netflix to Thomas Edison, from Google to Henry Ford. He further demonstrates how to integrate creative strategy into other methods you might currently use, such as Porter`s Five Forces or Design Thinking.

Автор: Harvard Business Review
Название: Hbr`S 10 Must Reads On Innovation
ISBN: 1422189856 ISBN-13(EAN): 9781422189856
Издательство: Perseus
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Цена: 2243.00 р.
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Описание: Take your business into the future-the right way. In these ten definitive Harvard Business Review articles, the world`s foremost authorities on innovation demonstrate how to place the right bets when picking ideas to pursue, tweak new ventures through experimentation, and tailor your efforts to meet customers` most pressing needs.

Автор: MacDonald, Stuart
Название: Information for Innovation: Managing Change from an Information Perspective
ISBN: 0199241473 ISBN-13(EAN): 9780199241477
Издательство: Oxford Academ
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Цена: 10613.00 р.
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Описание: Much is said about the information age, the information economy, the information society, and particularly about information technology, but little about information itself. This study describes and analyzes information, its place and significance.