Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Edgell Sr David L Название: Managing Sustainable Tourism ISBN: 1138918644 ISBN-13(EAN): 9781138918641 Издательство: Taylor&Francis Рейтинг: Цена: 8114.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Managing Sustainable Tourism tackles the tough issues of tourism such as negative environmental impact and cultural degradation, and provides answers that don't sacrifice positive economic growth. It offers practical plans for fostering harmonious relationships among local communities, the private sector, not-for-profit organizations, academic institutions, and governments at all levels as well as develops management practices and philosophies that protect natural, built, and cultural environments while reinforcing positive and orderly economic growth.
Since the first edition, there have been many important developments in the field, and this second edition has been revised and updated in the following ways:
Updated content to reflect issues and trends, including: impact of the internet, slow tourism, responsible tourism, pro - poor tourism and motivations of the individual tourist
New and updated international case studies of successes and failures to reflect current challenges and practices
New lecturer and student online resources including PowerPoint slides and practical scenarios.
This volume provides a wealth of information and guidance on managing sustainable tourism now and in the future and will be invaluable to educators, students, developers, entrepreneurs, investors, tourism strategists, planners and policymakers.
Автор: D. Gursoy/M. Sotiriadis Название: The Handbook of Managing and Marketing Tourism Experiences ISBN: 1786352907 ISBN-13(EAN): 9781786352903 Издательство: Emerald Рейтинг: Цена: 36995.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
Название: Managing and Interpreting DDay`s Sites of Memory ISBN: 1138856703 ISBN-13(EAN): 9781138856707 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book examines the perspectives, experiences and insights of those who work in the field of war heritage in the region of Normandy where the D-Day landings and the Battle of Normandy occurred.
Название: Managing and interpreting d-day`s sites of memory ISBN: 1138592471 ISBN-13(EAN): 9781138592476 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book examines the perspectives, experiences and insights of those who work in the field of war heritage in the region of Normandy where the D-Day landings and the Battle of Normandy occurred.
This new book focuses on the important concern of sustainability in tourism and hospitality industry. As the world's natural resource base is limited, the world is looking for solutions in the domains of energy, water, alternate building materials, resource redeployment, and sustainable livelihoods as well. The tourism and hospitality industry is a large deployer of natural and created resources.
Some of the themes the book addresses include:
designing sustainable restaurants
sustainable accommodation practices
designing green hotels
energy conservation in hotels- a Green Approach
technology and sustainability
marketing sustainability to consumers
sustainable culinary practices
sustainable employee practices
sustainable equipment design for the hospitality industry
sustainable tourism practices
sustainable transport practices
sustainable tourism destinations/cities
The book takes sustainability beyond the realms of external factors that matter to an organization. The authors look at various constituents of the hospitality sector and analyze each of those from a sustainability standpoint. The book includes case studies that are global in nature and that show how sustainable applications can be used and how concerns can be addressed. Environmental challenges are also discussed.
This book is futuristic with lot of practical insights for the students, faculty, . and practitioners. Since the contributors are from across the globe, it is fascinating to see the global benchmarks.
Автор: Berners Philip Название: Practical Guide to Managing Event Venues ISBN: 113848640X ISBN-13(EAN): 9781138486409 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is a short, accessible and practical guide to running venues which are in the business of hosting events. Logically structured around the key stages of event management, this book makes the business of venue management appealing, understandable and achievable
Автор: Hoye Название: Sport Governance ISBN: 1138130761 ISBN-13(EAN): 9781138130760 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Sport Governance provides a comprehensive guide to the practical application of governance principles to amateur and professional sport organisations operating at the community, state/provincial, national, and international levels. It presents a balanced view between accepted practice and what contemporary research evidence tells us about a range of governance principles and practices. Organized in three parts, the text provides the reader with * an explanation of the concept of governance, key terms and definitions as well as the economic, political and social factors that impact on how the governance function is enacted within sport organisations * an understanding of the "mechanics" of governance - the elements of structure, process and performance that ensure the governance function is carried out within sport organisations * a discussion of a number of contextual issues in sport governance, including dual leadership, ethics, governance change and future governance challenges. Sport Governanceis essential reading for practitioners working and volunteering in the sport industry and upper level undergraduate and postgraduate students enrolled in sport and leisure management programs.
Автор: Funk Название: Consumer Behaviour in Sport and Events ISBN: 1138135496 ISBN-13(EAN): 9781138135499 Издательство: Taylor&Francis Рейтинг: Цена: 28327.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the experience, while identifying key elements of the consumer's decision-making process. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries.
This comprehensive text covers a wide range of determinants that influence both active recreation and passive spectator participation, and offers the reader:
A detailed understanding of the personal, psychological and environmental factors that influence sport and event related consumer behaviour
A basis for the development of marketing actions useful in sport and related business, community and government sectors
A comprehensive understanding of how individuals associate themselves with sport and event products and services
A quick and simple segmentation tool to guide discussion of marketing actions and strategies for four stages of involvement with sport and events
A comprehensive events checklist to help understand marketing actions related to the development, promotion and delivery of a sport event.
Sport and event consumer behaviour is a rapidly growing area of interest and this book is considered a valuable resource for those involved in the sport and events industries from students to marketers to academics.
Автор: John E. Edwards Название: Applied Facilities Management for the Hospitality Industry ISBN: 1516515757 ISBN-13(EAN): 9781516515752 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 12785.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Applied Facilities Management for the Hospitality Industry is designed to provide readers with a practical approach to understanding the activities and responsibilities involved in managing the aspects of a hospitality enterprise. It presents real world analysis of the concerns, issues, and practices used by facilities managers in the profitable support of hospitality operations. Written in clear terms and using a common-sense approach to facilities management, the book approaches complex issues in an easy to understand and relatable manner. Specific topics include the functions and responsibilities of a facilities manager, information management, effective communication, workload planning and staffing, and financial management, among others.Applied Facilities Management for the Hospitality Industry features management tools and systems developed and used by the author in the management of large buildings and systems. Using real world experience in both the facilities and construction management of modern buildings and campuses, the book enables readers to not only understand the concepts, but also be prepared to use them in real world facilities issues in the hospitality industry.
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