The Impact of Risk Communication on Consumption and Consumer Well-Being, Ingrid M. Martin, David W. Stewart

Автор: Eleftheria J. Lekakis
Название: Consumer Activism: Promotional Culture and Resistance
ISBN: 1529723108 ISBN-13(EAN): 9781529723106
Издательство: Sage Publications
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Цена: 16790.00 р.
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Описание: This book is a comprehensive exploration of the complexities and dilemmas of using the marketplace as an arena for politics. It goes beyond simply buying or boycotting to critically explore how individuals, collectives, corporations and governments do politics with and through consumption.

Автор: Eleftheria J. Lekakis
Название: Consumer Activism: Promotional Culture and Resistance
ISBN: 1529723094 ISBN-13(EAN): 9781529723090
Издательство: Sage Publications
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Цена: 5542.00 р.
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Описание: This book is a comprehensive exploration of the complexities and dilemmas of using the marketplace as an arena for politics. It goes beyond simply buying or boycotting to critically explore how individuals, collectives, corporations and governments do politics with and through consumption.

Автор: Sabyasachi Dasgupta, Santosh Kumar Biswal, M. Anil Ramesh
Название: Holistic Approaches to Brand Culture and Communication Across Industries
ISBN: 1522531505 ISBN-13(EAN): 9781522531500
Издательство: Mare Nostrum (Eurospan)
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Цена: 32848.00 р.
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Описание: Presents the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behaviour, observational research, and brand equity, this publication is a resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Название: Rewriting the marketing hill and
ISBN: 1138082236 ISBN-13(EAN): 9781138082236
Издательство: Taylor&Francis
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Цена: 5664.00 р.
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Описание: This book offers a highly relevant set of perspectives on marketing and consumer behaviour that goes to the heart not only of the way that business works, but the way that we work as consumers, marketers and decision makers.

Название: Mapping Out Marketing
ISBN: 1138082228 ISBN-13(EAN): 9781138082229
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: This book offers a highly relevant set of perspectives on marketing and consumer behaviour that goes to the heart not only of the way that business works, but the way that we work as consumers, marketers and decision makers.

Автор: Miriam Tatzel
Название: Consumption and Well-Being in the Material World
ISBN: 9402405569 ISBN-13(EAN): 9789402405569
Издательство: Springer
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Цена: 15372.00 р.
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Описание: This volume explores materialism and well-being from individual to global levels, how possessions can be beneficial, cultural variations in conceptions of what constitutes the good life; how we might reconcile environmental and consumer well-being, and more.

Автор: Miriam Tatzel
Название: Consumption and Well-Being in the Material World
ISBN: 9400773676 ISBN-13(EAN): 9789400773677
Издательство: Springer
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Цена: 13974.00 р.
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Описание: This volume explores materialism and well-being from individual to global levels, how possessions can be beneficial, cultural variations in conceptions of what constitutes the good life; how we might reconcile environmental and consumer well-being, and more.

Автор: Witkowski
Название: A History of American Consumption
ISBN: 113893691X ISBN-13(EAN): 9781138936911
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: A History of American Consumption: Threads of Meaning, Gender, and Resistance tells the story of the American consumer experience, through the continuities and changes in three cultural threads over 300 years of history from the colonial era to the present.

Название: Islam, marketing and consumption
ISBN: 0415746949 ISBN-13(EAN): 9780415746946
Издательство: Taylor&Francis
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Цена: 23734.00 р.
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Описание: This book seeks to reflect various unheard and emerging critical voices from within the Muslim world, providing critical insights on how, if and why Islam matters to marketing theory and practice. This insightful collection will be of interest to those interested in marketing, consumer behaviour, Islamic studies, cultural studies and sociology.

Название: Motherhoods, markets and consumption
ISBN: 1138206105 ISBN-13(EAN): 9781138206106
Издательство: Taylor&Francis
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Цена: 7961.00 р.
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Описание: This edited collection brings together a range of international studies to explore the role of markets and consumption in the making of mothers. Combining personal accounts from many mothers with different theoretical perspectives, this book examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave.

Название: Digitalizing consumption
ISBN: 1138124893 ISBN-13(EAN): 9781138124899
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание:

Contemporary consumer society is increasingly saturated by digital technology and digital communication. The devices which deliver this has made significant transformations in consumption patterns. Social media, mobile internet, smartphones, mobile apps, virtual fashion and digital retailing are merging with traditional consumption. As a result, we see this whole sphere is itself supported by the new market of digital devices. These "market devices" are significant in that they are not only consumed but are also increasingly used by consumers to consume.

Название: Canonical Authors in Consumption Theory
ISBN: 1138648965 ISBN-13(EAN): 9781138648968
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание:

Canonical Authors in Consumption Theory is the first work to compile the contributions of the greatest social thinkers in the global conversation about consumption and consumer culture. A prestigious reference work, it offers original chapters by the world's most prominent thought leaders and surveys how the work of historical theorists has influenced and shaped consumption theory, both through history and at the cutting edge of research.

Consumption is at the core of contemporary lifestyles, of political successes and failures and of discussions around sustainability and environmental change. Contemporary consumer culture shapes modern identities, and is the engine of the globalizing capitalist economy. Still, most social theorizations over the last century and a half have addressed production processes rather than consumption processes. This is about to change. Studies of consumption play an increasing role as a topic and a domain of study in marketing, anthropology, sociology and cultural studies.

Currently, there is no single compilation that systematically links scholarly work published by the greatest social thinkers of the last 150 years to the understanding of contemporary consumer society. This book provides a solid framework for understanding the relevance of these canonical authors in social theory to facilitate analysis of consumer culture, and to act as a comprehensive reference point for consumer researchers, doctoral students and practitioners.