Consumer Activism: Promotional Culture and Resistance, Eleftheria J. Lekakis
Автор: Eleftheria J. Lekakis Название: Consumer Activism: Promotional Culture and Resistance ISBN: 1529723094 ISBN-13(EAN): 9781529723090 Издательство: Sage Publications Рейтинг: Цена: 5542.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is a comprehensive exploration of the complexities and dilemmas of using the marketplace as an arena for politics. It goes beyond simply buying or boycotting to critically explore how individuals, collectives, corporations and governments do politics with and through consumption.
Автор: Mullin, Roddy Название: Promotional marketing ISBN: 0815359950 ISBN-13(EAN): 9780815359951 Издательство: Taylor&Francis Рейтинг: Цена: 2640.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In today`s connected world, promotion is fundamental to everything we do to drive business
Автор: Mullin Название: Promotional Marketing ISBN: 1138567485 ISBN-13(EAN): 9781138567481 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In today`s connected world, promotion is fundamental to everything we do to drive business
Автор: Sarah Gee; Steven Jackson Название: Sport, Promotional Culture and the Crisis of Masculinity ISBN: 1137556722 ISBN-13(EAN): 9781137556721 Издательство: Springer Рейтинг: Цена: 10480.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book captures the contested terrain of contemporary masculinity and explores a range of conceptualisations, with a specific focus on the role of the media and promotional culture within the context of sport.
Автор: Hadas, Leora Название: Authorship as promotional discourse in the screen industries ISBN: 0367504049 ISBN-13(EAN): 9780367504045 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. mainstream media, including franchise film, network television, and triple-A video games. The research takes a unique approach studying ideas of authorship in promotion, diverging from extant approaches looking at the text, production, or reception. Conceptualizing authorship within the logic of media branding, the book studies the construction of ideas around creativity and the creative person in marketing and publicity content where media industries communicate with audiences. A cross-media approach allows the book to take a broad look and make comparisons across the increasingly integrated media industries. The book will be of great relevance to academics in the fields of film, television, and media studies, including postgraduate students, conducting teaching and research around authorship, media industries, and media promotion.
Описание: In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience.The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.
Описание: Presents research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. The book featuring coverage on a broad range of topics, including shock advertising, branding, and celebrity endorsement.
Автор: Vipin Nadda, Sumesh Dadwal, Roya Rahimi Название: Promotional Strategies and New Service Opportunities in Emerging Economies ISBN: 1522522069 ISBN-13(EAN): 9781522522065 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 27027.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Examines the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academics, practitioners, researchers, students, marketers, and government officials.
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