Authorship as promotional discourse in the screen industries, Hadas, Leora
Автор: Jackson Paul Название: Cut and Fold Techniques for Promotional Materials ISBN: 1786272962 ISBN-13(EAN): 9781786272966 Издательство: Laurence King Рейтинг: Цена: 2731.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Cut and Fold Techniques for Promotional Materials is a unique collection of over 40 attention-grabbing cut-and-fold designs that when printed and illustrated form memorable give-aways to promote and advertise services and products. The book provides a one-stop source for novelty promotional materials, many appearing in print for the first time. Some designs are interactive toys that turn inside out or reveal hidden faces when played with, others are more practical, offering ingenious ways to fold-up letters, brochures, and posters, or to create novelty envelopes and leaflets. All the designs will enhance a message or presentation, grabbing attention in ways that simple printing can never achieve. Following the elegant, easy-to-follow style of Paul Jackson's other titles for Laurence King, Cut and Fold Techniques for Promotional Materials is an essential resource for marketing professionals and design students, and an inspirational guide to anyone looking to enhance the presentation of their product or service.
For two decades, Rockstar Games have been making games that interrogate and represent the idea of America, past and present. Commercially successful, fan-beloved, and a frequent source of media attention, Rockstar’s franchises are positioned as not only game-changing, ground-breaking interventions in the games industry, but also as critical, cultural histories on America and its excesses.
But what does Rockstar’s version of American history look like, and how is it communicated through critically acclaimed titles like Red Dead Redemption (2010) and L.A. Noire (2011)? By combining analysis of Rockstar’s games and a range of official communications and promotional materials, this book offers critical discussion of Rockstar as a company, their video games, and ultimately, their attempts at creating new narratives about U.S. history and culture. It explores the ways in which Rockstar’s brand identity and their titles coalesce to create a new kind of video game history, how promotional materials work to claim the "authenticity" of these products, and assert the authority of game developers to perform the role of historian.
By working at the intersection of historical game studies, U.S. history, and film and media studies, this book explores what happens when contemporary demands for historical authenticity are brought to bear on the way we envisage the past ––?and whose past it is deemed to be. Ultimately, this book implores those who research historical video games to consider the oft-forgotten sources at the margins of these games as importance spaces where historical meaning is made and negotiated.
Автор: Prziborowski Steve Название: How to Excel at Fire Department Promotional Exams ISBN: 1483403955 ISBN-13(EAN): 9781483403953 Издательство: Неизвестно Рейтинг: Цена: 6838.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience.The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.
Описание: In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.
Описание: Please find the updated version, The Business of Policing: Volume VII: Practical Scenarios and Promotional Oral Boards here: https: //www.amazon.com/dp/B0858TTLC3When it comes to promotion time we all are looking for an advantage. That advantage is here. The materials offered by the PLA are designed to provide a single resource for career development for law enforcement officers and supervisors. These materials are not all of the theoretical information that you find in the sources that are out there, which are not written by real police and do not understand what really goes into the promotional processes, what really works, and what we really need to know. All of the fluff has been taken out, just the facts, the tricks, and guidance.We seek to open the curtain on the promotional process to make it fair for everyone and most importantly to raise the bar and reserve the honor of supervising police officers for those truly worthy. The materials are continually updated to ensure that the most up to date information is provided.The cornerstone of the PLA is the Law Enforcement Professional Development Guide. This is the oral board section of the full guide and is universal for all police.We go over what to expect from the oral boards, the mindset that you need, how you need to appear, and we provide the most extensive benchmarks for 21 scenarios. The scenarios are the true gem of this publication. No matter what level of policing you are on.Step by step on what to do with a new shift or squad, how to handle various administrative, personnel, routine, and tactical situations. What do you do if you are left in charge and there is an active shooter that is barricaded? What do you do when you find out your officer was just involved in a domestic incident? What do you do when an EEOC incident occurs on your shift? I tell you step by step along with many more situations.If you are in an agency that has oral boards in the promotional process or if you just want to be a better supervisor, this is for you.To learn more about the PLA go to: www.pla-leadership.co
Автор: Eleftheria J. Lekakis Название: Consumer Activism: Promotional Culture and Resistance ISBN: 1529723108 ISBN-13(EAN): 9781529723106 Издательство: Sage Publications Рейтинг: Цена: 16790.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is a comprehensive exploration of the complexities and dilemmas of using the marketplace as an arena for politics. It goes beyond simply buying or boycotting to critically explore how individuals, collectives, corporations and governments do politics with and through consumption.
Автор: Sarah Gee; Steven Jackson Название: Sport, Promotional Culture and the Crisis of Masculinity ISBN: 1137556722 ISBN-13(EAN): 9781137556721 Издательство: Springer Рейтинг: Цена: 10480.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book captures the contested terrain of contemporary masculinity and explores a range of conceptualisations, with a specific focus on the role of the media and promotional culture within the context of sport.
Автор: Davis Aeron Название: Promotional Cultures ISBN: 0745639828 ISBN-13(EAN): 9780745639826 Издательство: Wiley Рейтинг: Цена: 8712.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.
Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from commodities, celebrities and popular culture to politics, markets and civil society. It offers a mix of historical accounts, social theory and documented case studies, including haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez, the Occupy movement, Barack Obama's election campaigns, news production and the 2008 financial crisis. Together, these show how promotional culture may be recorded, understood and interpreted.
Promotional Cultures will appeal to students and scholars of media and culture, sociology, politics, anthropology, social and industrial history.
Автор: Grainge Название: Promotional Screen Industries ISBN: 0415831628 ISBN-13(EAN): 9780415831628 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving area of media production.
In a wide-ranging analysis, Paul Grainge and Catherine Johnson explore the intermediaries - advertising agencies, television promotion specialists, movie trailer houses, digital design companies - that compete and collaborate in the fluid, fast-moving world of promotional screen work.
Through interview-based fieldwork with companies and practitioners based in the UK, US and China, Promotional Screen Industries encourages us to see promotion as a professional and creative discipline with its own opportunities and challenges. Outlining how shifts in the digital media environment have unsettled the boundaries of 'promotion' and 'content', the authors provide new insight into the sector, work, strategies and imaginaries of contemporary screen promotion.
With case studies on mobile communication, television, film and live events, this timely book offers a compelling examination of the industrial configurations and media forms, such as ads, apps, promos, trailers, digital shorts, branded entertainment and experiential media, that define promotional screen culture at the beginning of the twenty-first century.
Описание: Today's financial services market demands innovative promotional strategies and tactics for a financial product to perform well. This book provides a hands on experience and learning on the subject of promotion and its effects on decision making of buyers of financial products. The present book describes the new promotional strategies for investment decisions in financial markets. This book is a valuable guide for understanding of the basic concept about the investment and financial markets. This book will be useful not only for the students of economics, commerce and management, but also for financial advisors, individual investors as well as common people having interest in financial markets.
Описание: Presents research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. The book featuring coverage on a broad range of topics, including shock advertising, branding, and celebrity endorsement.
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