The Hounds of Actaeon: The Magical Origins of Public Relations and Modern Media, Maurico Loza
Автор: Crouch Barry A., Brice Donaly E. Название: The Governor`s Hounds: The Texas State Police, 1870-1873 ISBN: 0292747705 ISBN-13(EAN): 9780292747708 Издательство: Wiley EDC Рейтинг: Цена: 3945.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In the tumultuous years following the Civil War, violence and lawlessness plagued the state of Texas, often overwhelming the ability of local law enforcement to maintain order. In response, Reconstruction-era governor Edmund J. Davis created a statewide police force that could be mobilized whenever and wherever local authorities were unable or unwilling to control lawlessness. During its three years (1870–1873) of existence, however, the Texas State Police was reviled as an arm of the Radical Republican party and widely condemned for being oppressive, arrogant, staffed with criminals and African Americans, and expensive to maintain, as well as for enforcing the new and unpopular laws that protected the rights of freed slaves.
Drawing extensively on the wealth of previously untouched records in the Texas State Archives, as well as other contemporary sources, Barry A. Crouch and Donaly E. Brice here offer the first major objective assessment of the Texas State Police and its role in maintaining law and order in Reconstruction Texas. Examining the activities of the force throughout its tenure and across the state, the authors find that the Texas State Police actually did much to solve the problem of violence in a largely lawless state. While acknowledging that much of the criticism the agency received was merited, the authors make a convincing case that the state police performed many of the same duties that the Texas Rangers later assumed and fulfilled the same need for a mobile, statewide law enforcement agency.
Автор: Theaker, Alison Yaxley, Heather Название: Public relations strategic toolkit ISBN: 1138678678 ISBN-13(EAN): 9781138678675 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Public Relations Strategic Toolkit, Second edition presents readers with essential guidance on developing public relations skills across the key themes of planning, corporate communications, and stakeholder engagement, as well as giving in depth coverage of professional practice.
Название: Strategic Communication, Social Media and Democracy ISBN: 1138841161 ISBN-13(EAN): 9781138841161 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy. Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far. This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.
The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.
Автор: Daniel Walsch Название: Media Relations in the 21st Century ISBN: 1634871405 ISBN-13(EAN): 9781634871402 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 14916.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Media Relations in the 21st Century explains the evolution of media relations over the past decade. It provides insight into how public relations practitioners can work most effectively with journalists in today's world of economic limitations, social media, and at times, opposing priorities and agendas.The book compares the historical evolution of the two professions individually and as integrated entities. It analyzes the day-to-day workings of the press, both print and electronic, and public relations professionals. It also shares detailed suggestions for how practitioners in each field can encourage the best possible relationship between the two.All this information is examined in the context of how relationships between journalists and public relations practitioners have been in the past, are today, and may need to change in the future especially in the light of technological development and innovation.Filled with analysis and clear recommendations for best professional practices, Media Relations in the 21st Century has been developed for introductory courses in public relations or journalism.
Автор: Motion Judy, Heath Robert L., Leitch Shirley Название: Social Media and Public Relations: Fake Friends and Powerful Publics ISBN: 0415856264 ISBN-13(EAN): 9780415856263 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest?
The purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics. In particular, it explores the dichotomies of fake and authentic, powerless and powerful, meaningless and meaningful. It exposes transgressions committed by practitioners--the paucity of digital literacy, the lack of understanding of the norms of social media, naivety about corporate identity risks, and the overarching emphasis on spin over authentic engagement. But it also shows the power that closely networked social media users have to insert information and opinion into discussions and force "false PR friends" to be less so.
This timely, challenging, and fascinating book will be of interest to all students, researchers, and practitioners in Public Relations, Media, and Communication Studies.
Winner of the 2016 NCA PRIDE Award for best book
Автор: Roxan Название: Local Democracy, Journalism and Public Relations ISBN: 1138044628 ISBN-13(EAN): 9781138044623 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Local Democracy, Journalism and Public Relations is a critical examinationthe impact of sustained large-scale austerity cuts on local government communications in the UK.
Public Relations and Journalism in Times of Crisis dissects crisis communication case studies from both the journalists’ and the public relations professionals’ perspectives. The authors, Andrea Miller, a former journalist, and Jinx Coleman Broussard, a former public relations professional, interviewed dozens of journalists and PR professionals involved in some of the most visible crises of the last few years: Hurricane Katrina, Ebola in America, the Blue Bell Ice Cream recall, Susan G. Komen vs. Planned Parenthood, race relations in Ferguson, Missouri, and at the University of Missouri, the great flood of Baton Rouge in 2016, and the Sandy Hook Elementary School shooting. Hundreds of press releases and press stories were also reviewed. The authors provide practical strategies for working journalists and public relations practitioners to enhance the flow of information in a crisis so that audiences and stakeholders can make educated, rational decisions to protect their families and livelihoods. The book also acquaints professors and students of PR and journalism with the realities of covering and managing crises, including what works and why, as well as mistakes that occur that could damage their organizations. Public Relations and Journalism in Times of Crisis is unique for its analysis of the communication of cases from both perspectives. At the end of each case are takeaways for both sets of professionals, as well as industry best practice suggestions.
Автор: Umit Arklan Название: Practice Fields in Public Relations: The Panorama of Turkey ISBN: 3631730675 ISBN-13(EAN): 9783631730676 Издательство: Peter Lang Рейтинг: Цена: 8957.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Public relations is a wide field of practice that encompasses the communicative processes carried out by the organization's internal and external stakeholders. Due to its multidisciplinary nature, it is in touch with many topics and fields, which necessitates viewing the concept of public relations from a wide and sophisticated perspective as well as handling it through different dimensions. The study focuses on public relations topics and incorporates, within this context, 20 fields of practice, each of which has been detailed in a separate chapter. In addition to handling the general status of the mentioned fields in international literature, it makes efforts to present the panorama of Turkey, making evaluations about Turkey in particular.
Автор: Bridgen Elizabeth Joy Название: Experiencing Public Relations ISBN: 1138632449 ISBN-13(EAN): 9781138632448 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Experiencing Public Relations examines the everyday experiences of public relations practitioners to interrogate how public relations is perceived by those outside and within the field.
Название: Public Policy and the Mass Media ISBN: 1138874124 ISBN-13(EAN): 9781138874121 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the extent and circumstances under which the media affects public policy; and whether the political impact of the media is confined to the public representation of politics or whether their influence goes further to also affect the substance of political decisions.
Название: Ethical Practice of Social Media in Public Relations ISBN: 113830591X ISBN-13(EAN): 9781138305915 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides the much needed research to understand social media`s impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
