Strategies and Tools for Managing Connected Consumers, Ree C. Ho
Автор: Tybout Alice M., Calkins Tim Название: Kellogg on Branding in a Hyper-Connected World ISBN: 111953318X ISBN-13(EAN): 9781119533184 Издательство: Wiley Рейтинг: Цена: 4275.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
World-class branding for the interconnected modern marketplace
Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today's consumer, today's competition, and the wealth of media at your disposal. In-depth discussion highlights the field's ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more. Authored by faculty at the world's most respected school of management and marketing, this invaluable resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a central role in real-world branding and marketing scenarios.
Creating a brand--and steering it in the right direction--is a multi-layered process involving extensive research and inter-departmental cooperation. From finding the right brand name and developing a cohesive storyline to designing effective advertising, expanding reach, maintaining momentum, and beyond, Kellogg on Branding in a Hyper-Connected World arms you with the knowledge and skills to:
Apply cutting-edge techniques for brand design, brand positioning, market-specific branding, and more
Adopt successful strategies from development to launch to leveraging
Build brand-driven organizations and reinforce brand culture both internally and throughout the global marketplace
Increase brand value and use brand positioning to build a mega-brand
In today's challenging and complex marketplace, effective branding has become a central component of success. Kellogg on Branding in a Hyper-Connected World is a dynamic, authoritative resource for practitioners looking to solve branding dilemmas and seize great opportunities.
Автор: Saibal Ray; Shuya Yin Название: Channel Strategies and Marketing Mix in a Connected World ISBN: 3030317323 ISBN-13(EAN): 9783030317324 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book aims to revisit the "traditional" interaction between channel strategies and the marketing mix in a connected world.
Описание: As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organisations to implement effective customer centric policies. This title provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts.
So you would like to be a swing trader and make money riding the market's waves to an easy profit?
But do you have experience in financial trading? Do you know how to protect your investments and your funds? Do you know how to analyze the stock and the market conditions to try and get the odds on your side? If you answer no to any of those questions then this is the book for you
In Swing Trading: A Beginner's Guide to Highly Profitable Swing Trades - Proven Strategies, Trading Tools, Rules, and Money Managementwe will show you how to get started in trading with an emphasis on maximizing your profits while safely managing your funds and stock portfolio.
Inside, you'll find out how to:
Get started safely in swing trading and how to hone your skills
To analyze the stock and the markets current potential for trading
Make sure that you keep the market odds on your side
Determine how much capital you will need and what tools for the job
Determine the best entry and exit tactics for swing trading
Devise an effective strategy aimed at optimizing profits and minimizing losses
Devise ways to protect your capital and trading position profits from unexpected changes in the market
Best use your time to organize your trading day
And an awful lot more ...
You may have already tried reading other books, articles, or guides and perhaps found these to be confusing but this bookcanhelp a beginner because they are its target audience.This book provides straightforward yet profound information with clear explanations of how techniques and methods work in swing trading - with the beginner in mind.
Featuring an often overlooked general introduction to financial trading that introduces the reader to many of the obscure terms and methods that often confuse beginners, "Swing Trading" - "A Beginner's Guide to Highly Profitable Swing Trades - Proven Strategies, Trading Tools, Rules, and Money Management" explains how best to go about swing trading whether that be as a hobby or as a full-time business.
So, if you're serious about swing trading get hold of this book today, and begin practicing using the tools and strategies to get you on the best road to successful trading with great profit
Описание: If you want to make money swing trading then keep reading...
Do you want to start investing in the financial markets? Do you think you can be a successful trader? Do you want to make great profits and exponentially increase your longevity in the market?
If so, swing trading may be the opportunity you are looking for. With a little bit of risk tolerance, along with a strong desire to hold on to your money, then swing trading is a great opportunity to enter into financial trading and start generating healthy profits, and this is the book you have been looking for.
Inside you will discover:
Swing Trading basics - what it is and how it works
What financial securities to trade in
How to manage your funds when swing trading
How to make a trading strategy that fits you
How to analyze financial chart patterns effectively
Ways to maximize your profits and minimize your risk
How to swing trade successfully
And much more
Swing trading can come with a bit of risk, but once you become skilled at it, it has the potential for an amazing profit. And following the guidance in this book should help you feel much more comfortable and safer.
If financial trading is something you are interested in pursuing then read this book before you take the plunge, as it may very well save you a lot of money and heartbreak-and it might also make you a lot of money
So scroll up, click "Buy Now" and start swing trading the right way, today
Автор: Gray, Dave Vander Wal, Thomas Название: Connected company ISBN: 1491919477 ISBN-13(EAN): 9781491919477 Издательство: Wiley Рейтинг: Цена: 3800.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: To keep pace with today`s connected customers, your company must become a connected company. That means deeply engaging with workers, partners, and customers, changing how work is done, how you measure success, and how performance is rewarded.
Автор: Des Freedman, Jonathan Obar, Cheryl Martens, Robert W. McChesney Название: Strategies for Media Reform: International Perspectives ISBN: 082327165X ISBN-13(EAN): 9780823271658 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4891.00 р. Наличие на складе: Нет в наличии.
Описание:
Media reform plays an increasingly important role in the struggle for social justice. As battles are fought over the future of investigative journalism, media ownership, spectrum management, speech rights, broadband access, network neutrality, the surveillance apparatus, and digital literacy, what effective strategies can be used in the pursuit of effective media reform? Prepared by thirty-three scholars and activists from more than twenty-five countries, Strategies for Media Reform focuses on theorizing media democratization and evaluating specific projects for media reform. This edited collection of articles offers readers the opportunity to reflect on the prospects for and challenges facing campaigns for media reform and gathers significant examples of theory, advocacy, and activism from multinational perspectives.
Автор: MGR Название: 92 Strategies for Marketing Planned Gifts ISBN: 1118690451 ISBN-13(EAN): 9781118690451 Издательство: Wiley Рейтинг: Цена: 8712.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Originally published by Stevenson, Inc. , this practical resource assists nonprofit leaders and professionals in discovering new and better ways of identifying, cultivating, and successfully soliciting more planned gifts.
Описание: One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial.
Описание: This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix.
Автор: Ree C. Ho Название: Strategies and Tools for Managing Connected Consumers ISBN: 1522596976 ISBN-13(EAN): 9781522596974 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 40194.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Through the growing penetration of new technologies, online consumers can now share and collaborate amongst themselves while shopping online. As they receive information about products from media exposure and their collaboration with other consumers, it is critical for businesses to understand the social impact and influence of social and mobile commerce and how it can affect consumer habits. Strategies and Tools for Managing Connected Consumers provides emerging research exploring the techniques and impacts of new technologies deployed in today's digital marketplace as well as recent development and empirical research on consumer behavior. Featuring coverage on a broad range of topics such as social computing, virtual communities, and consumer management, this book is ideally designed for professionals, researchers, business managers, and students who want to improve their understanding of new strategies for conducting online business in networked environments.
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