Green Marketing as a Positive Driver Toward Business Sustainability, Vannie Naidoo, Rahul Verma
Автор: Vannie Naidoo, Rahul Verma Название: Green Marketing as a Positive Driver Toward Business Sustainability ISBN: 1522595589 ISBN-13(EAN): 9781522595588 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 32987.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.
Автор: Vives Gabriel Jordi Название: Case Studies in Sustainability Management ISBN: 1783530480 ISBN-13(EAN): 9781783530489 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This third volume of case studies on sustainability management provides a current view of the challenges companies face in targeting sustainability issues, and the ways in which they have overcome common barriers. Featured case studies include Walmart, PepsiCo and Chipotle.
Автор: Hitchcock Название: The Business Guide to Sustainability ISBN: 1138786187 ISBN-13(EAN): 9781138786189 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is a practical guide to implementing a comprehensive sustainability strategy in any organization. Organized by functional areas of a corporation, the book includes an assessment tool to help organizations meet their sustainability goals.
Автор: Reason, Liz Название: How much energy does your building use? ISBN: 1910174033 ISBN-13(EAN): 9781910174036 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Why do award-winning "green" buildings so often have higher energy bills than ordinary buildings? Why do expensive refurbishments deliver outcomes that are far from the promises of improved sustainability? Why does your building have high running costs and still the occupants complain about being too cold or too hot and are otherwise dissatisfied?The failure of many countries to produce buildings that are comfortable with excellent energy performance is a scandal. Achieving low energy buildings does not involve learning rocket science: just some basic building physics, a clear language for talking meaningfully about energy-efficient outcomes with all those in the buildings cycle, and an outlook that casts a new low energy perspective on old problems. This book provides that common language. It outlines a path towards understanding what makes for a good quality low energy building, the stakeholders that need to be engaged, and encourages new ways of thinking about how to reduce energy use and costs.This book is for everyone in the buildings cycle, from CEOs of major construction companies to Sustainability, Energy, Environment, Facilities and Utilities managers in any company that aims to reduce energy use in a non-domestic building.
Описание: This new volume provides a holistic understanding the importance of promoting green products and discusses consumers` buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives.
Автор: Hitchcock Darcy Название: Business Guide to Sustainability ISBN: 1138786195 ISBN-13(EAN): 9781138786196 Издательство: Taylor&Francis Рейтинг: Цена: 10411.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is a practical guide to implementing a comprehensive sustainability strategy in any organization. Organized by functional areas of a corporation, the book includes an assessment tool to help organizations meet their sustainability goals.
Автор: Mcfarland, Brian Название: Redd+ and business sustainability ISBN: 1909293334 ISBN-13(EAN): 9781909293335 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a detailed look at REDD+ business case studies and best practice and highlights the future of REDD+ in providing a promising mechanism for financing forest conservation while increasing the sustainability and profitability of forward-thinking companies.
How can sustainability leaders reverse tropical deforestation? What exactly are payment for ecosystem service forest conservation projects, otherwise known as Reducing Emissions from Deforestation and Degradation (REDD+), and how can these projects contribute to business sustainability and profitability?
Tropical forests are quickly disappearing - at a rate of nearly one football or soccer field every few seconds. REDD+ simultaneously offers a scalable conservation finance mechanism and a platform for business sustainability. This book focuses on the nexus between tropical forest conservation projects and the sustainability practices of major global businesses.
This book contextualizes the issues, defines REDD+ and focuses on its significance to business sustainability including: the role of REDD+ in mitigating global greenhouse gas emissions while reducing business risk to a changing climate; as part of a firm's philanthropic work; a mechanism to increase consumer loyalty; benefitting upstream local communities and ecosystem services; enhancing corporate social responsibility image and upholding corporate principles; and providing unique marketing opportunities and product positioning through private-sector support of charismatic REDD+ projects.
Автор: May, Brendan Название: How to make your company a recognized sustainability champion ISBN: 1909293180 ISBN-13(EAN): 9781909293182 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Is it really worth the time and resources to make your company a recognized sustainability champion? And how on earth should you go about it? In this concise and practical book, Brendan May demonstrates why the companies that will be fit for purpose in 2020 are addressing sustainability now, and then outlines a strategy for how your business can do the same. May draws on 15 years experience on the front line of sustainable business--as Chief Executive of a business-NGO partnership, as an environmental campaigner and as advisor to multinational corporations on sustainability strategy and communications--and outlines the emerging trends that will change the rules of the game forever. By the time you've finished this book, you'll know who you need to know, what you need to know, and the dos and don'ts in the quest to make your business a true champion of sustainability.
Автор: Baraka, Dwayne Название: Making sustainability matter ISBN: 1909293903 ISBN-13(EAN): 9781909293908 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Materiality is the lynch-pin that can align your sustainability initiatives with your organizational strategy -- and form the basis of communications and reports that generate trust and transparency. What's more, most companies could be significantly more profitable by engaging with their most material sustainability issues.
Making Sustainability Matter, by business strategy expert Dwayne Baraka, draws lessons from the author's work with a wide range of organizations, including several of the FTSE 100, financial services, housing associations and technology companies. It will show you how to: 1. identify your organization's most material sustainability issues, and use a well thought out materiality process to integrate sustainability into your organization; 2. allocate resources to sustainability initiatives for optimal returns -- and avoid wasting resources on programs that are not strategically aligned to your business; 3. connect your communications to materiality, and; 4. clarify which issues are important to your stakeholders. Case studies from SAP and Marks and Spencer are included along with appendices on Common Material Sustainability Issues, Sustainability Issues Record and Further Resources.
Название: CSR and Sustainability ISBN: 1783534443 ISBN-13(EAN): 9781783534449 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: CSR and Sustainability - From the Margins to the Mainstream is a textbook with wide potential usage for undergraduate and postgraduate students, as well as practitioners, presenting current thinking and practical applications in a number of specific fields in business, including industry sectors, regions and business functions.
Название: Sustainability in Hospitality ISBN: 1783532645 ISBN-13(EAN): 9781783532643 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book represents the most complete collection yet on how the hospitality industry is addressing sustainability and ethical issues. Presents global viewpoints on embedding sustainability into the hospitality industry, and the impact this could have on transforming the sector into an advocate for more sustainable, eco-conscious tourism.
Автор: Musikanski, Laura Название: Sustainability decoded ISBN: 1909293571 ISBN-13(EAN): 9781909293571 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The value chain is the tried and true foundation of any profitable business. Sustainability Decoded is a no-nonsense business book that shows you how to increase profits by integrating sustainability into your company's value chain. This practical guide provides innovative tools and approaches for adding value at each station, including: The Sustainability Matrix Decision Tool for Codes of Conduct, The Triple Bottom Line Short Form, The Eco-Label Graphic Matrix, The Sustainability Ratio Guide and the Life Cycle Analysis Grid, The Local-Global Scorecard, The Redesign Card, The Green IT Checklist, The Balanced Scorecard for Life and The Biomimcry Backwards Forwards Tool.
Sustainability Decoded provides a profitable means to practice sustainability. It is as useful to the non-business person who needs a quick guide to the practicalities and principles of adding value right across business processes, just as much as it is to the seasoned business professional looking for practical and profitable inspiration from sustainability.
The lessons in this book are supplemented by real-life case studies on Patagonia and One PacificCoast Bank.
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