Green Marketing as a Positive Driver Toward Business Sustainability, Vannie Naidoo, Rahul Verma
Автор: Vannie Naidoo, Rahul Verma Название: Green Marketing as a Positive Driver Toward Business Sustainability ISBN: 1522595597 ISBN-13(EAN): 9781522595595 Издательство: Mare Nostrum (Eurospan) Цена: 24948.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.
Название: Green Business, Green Values, and Sustainability ISBN: 1138959790 ISBN-13(EAN): 9781138959798 Издательство: Taylor&Francis Рейтинг: Цена: 7348.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Green Business, Green Values, and Sustainability offers a concise and definitive book on the green transformation of business. The book examines the dramatic changes in business values and strategies that have taken place in recent years in response to the sustainability imperative. Government, industry, academic and science leaders spell out the green future for business.
Автор: Vives Gabriel Jordi Название: Case Studies in Sustainability Management ISBN: 1783530480 ISBN-13(EAN): 9781783530489 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This third volume of case studies on sustainability management provides a current view of the challenges companies face in targeting sustainability issues, and the ways in which they have overcome common barriers. Featured case studies include Walmart, PepsiCo and Chipotle.
Автор: Hitchcock Название: The Business Guide to Sustainability ISBN: 1138786187 ISBN-13(EAN): 9781138786189 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is a practical guide to implementing a comprehensive sustainability strategy in any organization. Organized by functional areas of a corporation, the book includes an assessment tool to help organizations meet their sustainability goals.
Автор: Mcfarland, Brian Название: Redd+ and business sustainability ISBN: 1909293334 ISBN-13(EAN): 9781909293335 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a detailed look at REDD+ business case studies and best practice and highlights the future of REDD+ in providing a promising mechanism for financing forest conservation while increasing the sustainability and profitability of forward-thinking companies.
How can sustainability leaders reverse tropical deforestation? What exactly are payment for ecosystem service forest conservation projects, otherwise known as Reducing Emissions from Deforestation and Degradation (REDD+), and how can these projects contribute to business sustainability and profitability?
Tropical forests are quickly disappearing - at a rate of nearly one football or soccer field every few seconds. REDD+ simultaneously offers a scalable conservation finance mechanism and a platform for business sustainability. This book focuses on the nexus between tropical forest conservation projects and the sustainability practices of major global businesses.
This book contextualizes the issues, defines REDD+ and focuses on its significance to business sustainability including: the role of REDD+ in mitigating global greenhouse gas emissions while reducing business risk to a changing climate; as part of a firm's philanthropic work; a mechanism to increase consumer loyalty; benefitting upstream local communities and ecosystem services; enhancing corporate social responsibility image and upholding corporate principles; and providing unique marketing opportunities and product positioning through private-sector support of charismatic REDD+ projects.
Автор: Reason, Liz Название: How much energy does your building use? ISBN: 1910174033 ISBN-13(EAN): 9781910174036 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Why do award-winning "green" buildings so often have higher energy bills than ordinary buildings? Why do expensive refurbishments deliver outcomes that are far from the promises of improved sustainability? Why does your building have high running costs and still the occupants complain about being too cold or too hot and are otherwise dissatisfied?The failure of many countries to produce buildings that are comfortable with excellent energy performance is a scandal. Achieving low energy buildings does not involve learning rocket science: just some basic building physics, a clear language for talking meaningfully about energy-efficient outcomes with all those in the buildings cycle, and an outlook that casts a new low energy perspective on old problems. This book provides that common language. It outlines a path towards understanding what makes for a good quality low energy building, the stakeholders that need to be engaged, and encourages new ways of thinking about how to reduce energy use and costs.This book is for everyone in the buildings cycle, from CEOs of major construction companies to Sustainability, Energy, Environment, Facilities and Utilities managers in any company that aims to reduce energy use in a non-domestic building.
Автор: Hitchcock Darcy Название: Business Guide to Sustainability ISBN: 1138786195 ISBN-13(EAN): 9781138786196 Издательство: Taylor&Francis Рейтинг: Цена: 10411.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is a practical guide to implementing a comprehensive sustainability strategy in any organization. Organized by functional areas of a corporation, the book includes an assessment tool to help organizations meet their sustainability goals.
Автор: Sarda Название: Corporate Sustainability in the 21st Century ISBN: 1138744654 ISBN-13(EAN): 9781138744653 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book critically discusses key concepts and topics related to corporate sustainability, with a focus on corporate sustainability strategies and corporate value chains. It introduces ideas from global ecology and the natural sciences to provide readers with a new language for discussing business and sustainability.
Описание: This new volume provides a holistic understanding the importance of promoting green products and discusses consumers` buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives.
Автор: Sarda Название: Corporate Sustainability in the 21st Century ISBN: 113874459X ISBN-13(EAN): 9781138744592 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book critically discusses key concepts and topics related to corporate sustainability, with a focus on corporate sustainability strategies and corporate value chains. It introduces ideas from global ecology and the natural sciences to provide readers with a new language for discussing business and sustainability.
Описание: In an age of rising environmental concerns, it has become necessary for businesses to pay special attention the resources they are consuming and the long-term effects of the products they are creating. These concerns, coupled with the current global economic crisis, demand a solution that includes not only business, but politics, ecology, and culture as well.Developing Sustainable Value in Economics, Finance, and Marketing provides the latest empirical research findings on how sustainable development can work not just for organizations, but for the global economy as a whole. This book is an essential reference source for professionals and researchers in various fields, including economics, finance, and marketing; operations management; communication sciences; sociology; and information technology.
Описание: This book presents the model of the `Sustainability Mindset` to help educators frame curricula to facilitate broad and deep systemic learning among current and future leaders. It is aimed at professors, faculty members, instructors, teaching assistants, researchers and doctoral students.
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