Описание: In the last two decades, both the conception and the practice of participatory culture have been transformed by the new affordances enabled by digital, networked, and mobile technologies. This exciting new book explores that transformation by bringing together three leading figures in conversation.
Описание: YouTube is now firmly established as the dominant platform for online video, and it continues to be a site of both experimentation and conflict among media industries, creators and audiences. First published in 2009, this was the first book to take YouTube seriously as a media and cultural phenomenon.
Название: Public Relations and Participatory Culture ISBN: 1138787728 ISBN-13(EAN): 9781138787728 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying levels of engagement is widely acknowledged, but not widely explored in scholarly texts.
The established model of one-way communication and message control no longer exists. Social media and an increasingly participatory culture means that fans are taking a more active role in the production and co-creation of messages, communication, and meaning. These fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet they have not been defined using current theory and discourse. Our existing conceptions fail to identify these active and engaged publics, let alone understand virtual communities who are highly motivated to communicate with organizations and brands.
This innovative and original research collection attempts to address this deficit by exploring these interactive, engaged publics, and open up the complexities of establishing and maintaining relationships in fan-created communities.
Автор: Emma Keltie Название: The Culture Industry and Participatory Audiences ISBN: 3319490273 ISBN-13(EAN): 9783319490274 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: 1. Introduction.- 2. The Culture Industry and Audience Agency.- 3. Agency in Practice: A Participatory Utopia.- 4. Fans: A Long History of Participation.- 5. Producing Culture: Australian Media and Creative Policy.- 6. Participation in Practice.- 7. Authorised Participation.-
Автор: Motrescu-Mayes Название: Amateur Media and Participatory Culture ISBN: 1138226149 ISBN-13(EAN): 9781138226142 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Amateur Media and Participatory Cultures aims to sketch the boundary line between today`s amateur media practice and the cannons of professional media and film practice.
Автор: Motrescu-Mayes Название: Amateur Media and Participatory Culture ISBN: 1138226157 ISBN-13(EAN): 9781138226159 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Amateur Media and Participatory Cultures aims to sketch the boundary line between today`s amateur media practice and the cannons of professional media and film practice.
Автор: Aaron Delwiche, Jennifer Jacobs Henderson Название: The Participatory Cultures Handbook ISBN: 0415882230 ISBN-13(EAN): 9780415882231 Издательство: Taylor&Francis Рейтинг: Цена: 25265.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Composed of commissioned essays from contributors across disciplines, this handbook will introduce students to the concept of participatory culture, explain how researchers approach participatory culture studies, and provide original examples of participatory culture in action.
Автор: Syed-Abdul, Shabbir Название: Participatory Health through Social Media ISBN: 0128092696 ISBN-13(EAN): 9780128092699 Издательство: Elsevier Science Рейтинг: Цена: 6230.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: . Participatory Health through Social Media explores how traditional models of healthcare can be delivered differently through social media and online games, and how these technologies are changing the relationship between patients and healthcare professionals, as well as their impact on health behavior change. The book also examines how the hospitals, public health authorities, and inspectorates are currently using social media to facilitate both information distribution and collection. Also looks into the opportunities and risks to record and analyze epidemiologically relevant data retrieved from the Internet, social media, sensor data, and other digital sources. The book encompasses topics such as patient empowerment, gamification and social games, and the relationships between social media, health behavior change, and health communication crisis during epidemics. Additionally, the book analyzes the possibilities of big data generated through social media. Authored by IMIA Social Media working group, this book is a valuable resource for healthcare researchers and professionals, as well as clinicians interested in using new media as part of their practice or research.
Название: Public Relations and Participatory Culture ISBN: 0367359014 ISBN-13(EAN): 9780367359010 Издательство: Taylor&Francis Рейтинг: Цена: 6583.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social media and participatory culture mean that fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet these fans cannot be defined using current theory and discourse.
Автор: Henry Jenkins Название: Participatory Culture: Interviews ISBN: 1509538461 ISBN-13(EAN): 9781509538461 Издательство: Wiley Рейтинг: Цена: 2691.00 р. Наличие на складе: Поставка под заказ.
Описание: An enchanting collection of stories about the most famous little sister in the world, with the beautiful and iconic illustrations by Shirley Hughes. My Naughty Little Sister is stubborn and greedy and full of mischief. She tries to cut off the cat`s tail and eats all the trifle at Harry`s party! How much bother can one little sister be?
Описание: In the last two decades, both the conception and the practice of participatory culture have been transformed by the new affordances enabled by digital, networked, and mobile technologies. This exciting new book explores that transformation by bringing together three leading figures in conversation.
Автор: Falero Название: Digital Participatory Culture and the TV Audience ISBN: 1137499990 ISBN-13(EAN): 9781137499998 Издательство: Springer Рейтинг: Цена: 10760.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this study, Falero explores how online communities of participatory audiences have helped to re-define authorship and audience in the digital age. Using over a decade of ethnographic research, Digital Participatory Culture and the TV Audience explores the rise and fall of a site that some heralded as ground zero for the democratization of television criticism.
Television Without Pity was a web community devoted to criticizing television programs. Their mission was to hold television networks and writers accountable by critiquing their work and “not just passively sitting around watching.” When executive producer Aaron Sorkin entered Television Without Pity’s message boards on The West Wing in late 2001, he was surprised to find the discussion populated by critics rather than fans. His anger over the criticism he found there wound up becoming a storyline in a subsequent episode of The West Wing wherein web critics were described as “obese shut-ins who lounge around in muumuus and chain-smoke Parliaments.” This book examines the culture at Television Without Pity and will appeal to students and researchers interested in audiences, digital culture and television studies.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru