Описание: In the digital age, consumers have morphed from passive receivers of marketing messages to active suppliers of information about product through various digital media, creating a need for businesses to effectively manage a more diverse and creative range of consumers.Managing Diversity, Innovation, and Infrastructure in Digital Business is a collection of innovative research on new avenues in overall digital infrastructures, digital modern business infrastructures, business automation, and financial aspects of modern businesses. Featuring research on topics such as electronic word-of-mouth strategies, social media marketing, and digital communication, this book is ideally designed for business professionals, managers, and undergraduate and postgraduate business students seeking current research on business in the digital environment.
Название: Managing Innovation, Design 2e ISBN: 0470510668 ISBN-13(EAN): 9780470510667 Издательство: Wiley Рейтинг: Цена: 9021.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: There is no doubt about it, innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential.
Описание: The world-class National Palace Museum (NPM) in Taiwan possesses a repository of the largest collection of Chinese cultural treasures of outstanding quality. Through implementing a two-organizational restructuring, and shifting its operational focus from being object-oriented to public-centered, it aims to capture the attention of people and promote awareness of the culture and traditions of China. In this vein, the NPM combines its expertise in museum service with the possibilities afforded by Information Technology (IT). This book analyses the research results of a team sponsored by the National Science Council in Taiwan to observe the development processes and accomplishments, and to conduct scientific researches covering not only the technology and management disciplines, but also the humanities and social science disciplines. The development process of new digital content and IT-enabled services of NPM would be a useful benchmark for museums, cultural and creative organizations and traditional organizations in Taiwan and around the world.
Автор: Rajnish Tiwari; Stephan Buse Название: Managing Innovation in a Global and Digital World ISBN: 3658272406 ISBN-13(EAN): 9783658272401 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The twin impact of globalization and digitization is deeply affecting how technology and innovation are managed in firms. Leading experts connect global megatrends with open & user innovation, globalization of R&D, frugal innovation, sustainability and innovation ecosystems.
Описание: This book examines the National Palace Museum`s efforts to combine its expertise in museum service with a digitalized platform. It analyses the research results of surveys conducted and aims to inform readers of digital establishment and service innovations as well as the necessities of technological and managerial implementation.
Автор: Newell, Sue Robertson, Maxine Scarbrough, Harry Sw Название: Managing knowledge work and innovation ISBN: 0230522017 ISBN-13(EAN): 9780230522015 Издательство: Springer Рейтинг: Цена: 5449.00 р. Наличие на складе: Поставка под заказ.
Описание: The present book is the first one in the new subject area of non-integrable Hamiltonian partial differential equations, using the approach of analysis and geometry rather than algebra to study the equations. The book will be an invaluable source of information for postgraduate mathematics students and researchers working in analysis as well as for theoretical physicists interested in the topic.
Описание: Much is said about the information age, the information economy, the information society, and particularly about information technology, but little about information itself. This study describes and analyzes information, its place and significance.
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