Managing diversity, innovation, and infrastructure in digital business /, RAY

Автор: Harvard Business Review
Название: Hbr`S 10 Must Reads On Innovation
ISBN: 1422189856 ISBN-13(EAN): 9781422189856
Издательство: Perseus
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Цена: 2243.00 р.
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Описание: Take your business into the future-the right way. In these ten definitive Harvard Business Review articles, the world`s foremost authorities on innovation demonstrate how to place the right bets when picking ideas to pursue, tweak new ventures through experimentation, and tailor your efforts to meet customers` most pressing needs.

Автор: Brynjolfsson, Erik (Massachusetts Institute of Technology) Saunders, Adam (University of British Columbia)
Название: Wired for Innovation
ISBN: 0262518619 ISBN-13(EAN): 9780262518611
Издательство: MIT Press
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Цена: 3047.00 р.
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Описание:

Two experts on the information economy explore the true economic value of technology and innovation.

A wave of business innovation is driving the productivity resurgence in the U.S. economy. In Wired for Innovation, Erik Brynjolfsson and Adam Saunders describe how information technology directly or indirectly created this productivity explosion, reversing decades of slow growth. They argue that the companies with the highest level of returns to their technology investment are doing more than just buying technology; they are inventing new forms of organizational capital to become digital organizations. These innovations include a cluster of organizational and business-process changes, including broader sharing of information, decentralized decision-making, linking pay and promotions to performance, pruning of non-core products and processes, and greater investments in training and education.

Innovation continues through booms and busts. This book provides an essential guide for policy makers and economists who need to understand how information technology is transforming the economy and how it will create value in the coming decade.

Автор: Duggan William
Название: Creative Strategy: A Guide for Innovation
ISBN: 0231160534 ISBN-13(EAN): 9780231160537
Издательство: Wiley
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Цена: 2691.00 р.
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Описание: William Duggan`s "Strategic Intuition" explained how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, "Creative Strategy," Duggan offers a step-by-step guide to help individuals and organizations put that same strategy? to work for their own innovations. Duggan shows how creative strategy follows the natural three-step method of the human brain: breaking down a problem into parts, searching for past examples, and creating a new combination to solve the problem. He then explains how to follow these steps to innovate in business and any other field as an individual, a team, or a whole company. The crucial middle step--the search for past examples--takes readers beyond their own brain to a "what-works scan" of what others have done within and outside of the company, industry, and country. Duggan also illustrates creative strategy through real-world cases of innovation that use the same method, from Netflix to Thomas Edison, from Google to Henry Ford. He further demonstrates how to integrate creative strategy into other methods you might currently use, such as Porter`s Five Forces or Design Thinking.