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Branding and Labeling in the Digital and Artificial Intelligence Era, Joseph Kaswengi


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Автор: Joseph Kaswengi
Название:  Branding and Labeling in the Digital and Artificial Intelligence Era
ISBN: 9781536174991
Издательство: Nova Science
Классификация:
ISBN-10: 1536174998
Обложка/Формат: Hardback
Страницы: 197
Вес: 0.30 кг.
Дата издания: 20.05.2020
Серия: Economics/Business/Finance
Язык: English
Размер: 154 x 231 x 14
Читательская аудитория: General (us: trade)
Ключевые слова: Management & management techniques
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Поставляется из: Англии
Описание: This book presents the current researches in the area of branding and labeling. It covers a wide range of topics including brands, labels, marketing, econometrics, psychology, finance, health, economics, sociology, information, culture, heritage, retailing, etc. It addresses various areas of applications such as consumer behavior in online advertising, franchising, mobile money market, origin label and agri-food, hospitality industry, packaging transparency and decisions. The present book contributions use quantitative and qualitative methods such as experiments, case study, questionnaire, mixed and empirical and conceptual approaches. The contributions are respectively presented in accordance with the following themes: consumer behavior and decisions, labelling strategy, brand market trends, branding local brands and theoretical research avenues.


Digital Fluency: Understanding the Basics of Artificial Intelligence, Blockchain Technology, Quantum Computing, and Their Applications

Автор: Lang Volker
Название: Digital Fluency: Understanding the Basics of Artificial Intelligence, Blockchain Technology, Quantum Computing, and Their Applications
ISBN: 1484267737 ISBN-13(EAN): 9781484267738
Издательство: Springer
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Цена: 7685.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

If you are curious about the basics of artificial intelligence, blockchain technology, and quantum computing as key enablers for digital transformation and innovation, Digital Fluency is your handy guide. The real-world applications of these cutting-edge technologies are expanding rapidly, and your daily life will continue to be affected by each of them. There is no better time than now to get started and become digitally fluent.

You need not have previous knowledge of these versatile technologies, as author Volker Lang will expertly guide you through this digital age. He illustrates key concepts and applications in numerous practical examples and more than 48 catchy figures throughout Digital Fluency. The end of each chapter presents you with a helpful implementation checklist of central lessons before proceeding to the next. This book gets to the heart of digital buzzwords and concepts, and tells you what they truly mean.

Breaking down topics such as automated driving and intelligent robotics powered by artificial intelligence, blockchain-based cryptocurrencies and smart contracts, drug development and optimization of financial investment portfolios by quantum computing, and more is imperative to being ready for what the future of industry holds. Whether your own digital transformation journey takes place within your private or public organization, your studies, or your individual household, Digital Fluency maps out a concrete digital action plan for all of your technology and innovation strategy needs.


What You Will Learn
  • Gain guidance in the digital age without requiring any previous knowledge about digital technologies and digital transformation
  • Get acquainted with the most popular current and prospective applications of artificial intelligence, blockchain technology, and quantum computing across a wide range of industries including healthcare, financial services, and the automobile industry
  • Become familiar with the digital innovation models of Amazon, Google, Microsoft, IBM, and other world-leading organizations
  • Implement your own digital transformation successfully along the eight core dimensions of a concrete digital action plan


Who This Book Is For

Thought-leaders, business executives and industry strategists, management and strategy consultants, politicians and policy makers, entrepreneurs, financial analysts, investors and venture capitalists, students and research scientists, as well as general readers, who want to become digitally fluent.


Management and Business Education in the Time of Artificial Intelligence: The Need to Rethink, Retrain, and Redesign

Автор: Agata Stachowicz-Stanusch, Wolfgang Amann
Название: Management and Business Education in the Time of Artificial Intelligence: The Need to Rethink, Retrain, and Redesign
ISBN: 1641138106 ISBN-13(EAN): 9781641138109
Издательство: Mare Nostrum (Eurospan)
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Цена: 14276.00 р.
Наличие на складе: Нет в наличии.

Описание: Artificial intelligence (AI) technologies are one of top investment priorities in these days. They are aimed at finding applications in fields of special value for humans, including education. The fourth industrial revolution will replace not only human hands but also human brains, the time of machines requires new forms of work and new ways of business education, however we must be aware that if there is no control of human-AI interaction, there is a risk of losing sight of this interaction’s goal. First, it is important to get people to truly understand AI systems, to intentionally participate in their use, as well as to build their trust, because “the measure of success for AI applications is the value they create for human lives” (Stanford University 2016, 33). Consequently, society needs to adapt to AI applications if it is to extend its benefits and mitigate the inevitable errors and failures. This is why it is highly recommended to create new AI-powered tools for education that are the result of cooperation between AI researchers and humanities’ and social sciences’ researchers, who can identify cognitive processes and human behaviors. This book is authored by a range of international experts with a diversity of backgrounds and perspectives hopefully bringing us closer to the responses for the questions what we should teach (what the ‘right’ set of future skills is), how we should teach (the way in which schools should teach and assess them) and where we should teach (what implications does AI have for today’s education infrastructure). We must remember as we have already noticed before “…education institutions would need to ensure that that they have an appropriate infrastructure, as well as the safety and credibility of AI-based systems. Ultimately, the law and policies need to adjust to the rapid pace of AI development, because the formal responsibility for appropriate learning outcomes will in future be divided between a teacher and a machine. Above all, we should ensure that AI respect human and civil rights (Stachowicz-Stanusch, Amann, 2018)”.

Management and Business Education in the Time of Artificial Intelligence: The Need to Rethink, Retrain, and Redesign

Автор: Agata Stachowicz-Stanusch, Wolfgang Amann
Название: Management and Business Education in the Time of Artificial Intelligence: The Need to Rethink, Retrain, and Redesign
ISBN: 1641138092 ISBN-13(EAN): 9781641138093
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 7623.00 р.
Наличие на складе: Нет в наличии.

Описание: Artificial intelligence (AI) technologies are one of top investment priorities in these days. They are aimed at finding applications in fields of special value for humans, including education. The fourth industrial revolution will replace not only human hands but also human brains, the time of machines requires new forms of work and new ways of business education, however we must be aware that if there is no control of human-AI interaction, there is a risk of losing sight of this interaction’s goal. First, it is important to get people to truly understand AI systems, to intentionally participate in their use, as well as to build their trust, because “the measure of success for AI applications is the value they create for human lives” (Stanford University 2016, 33). Consequently, society needs to adapt to AI applications if it is to extend its benefits and mitigate the inevitable errors and failures. This is why it is highly recommended to create new AI-powered tools for education that are the result of cooperation between AI researchers and humanities’ and social sciences’ researchers, who can identify cognitive processes and human behaviors. This book is authored by a range of international experts with a diversity of backgrounds and perspectives hopefully bringing us closer to the responses for the questions what we should teach (what the ‘right’ set of future skills is), how we should teach (the way in which schools should teach and assess them) and where we should teach (what implications does AI have for today’s education infrastructure). We must remember as we have already noticed before “…education institutions would need to ensure that that they have an appropriate infrastructure, as well as the safety and credibility of AI-based systems. Ultimately, the law and policies need to adjust to the rapid pace of AI development, because the formal responsibility for appropriate learning outcomes will in future be divided between a teacher and a machine. Above all, we should ensure that AI respect human and civil rights (Stachowicz-Stanusch, Amann, 2018)”.

Digital You: Real Personal Branding in the Virtual Age

Автор: Arruda William
Название: Digital You: Real Personal Branding in the Virtual Age
ISBN: 1949036758 ISBN-13(EAN): 9781949036756
Издательство: Mare Nostrum (Eurospan)
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Цена: 3049.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: A successful personal brand is based on authenticity. In the book, branding pioneer William Arruda guides you to discover the questions that will help you uncover your brand and the methods to master delivering your unique brand value, both in person and virtually. Branding isn`t about being famous, Arruda says; it`s about being selectively famous.

Artificial Intelligence and its Impact on Business (hc)

Автор: Amann Wolfgang, Stachowicz-Stanusch Agata
Название: Artificial Intelligence and its Impact on Business (hc)
ISBN: 1648020747 ISBN-13(EAN): 9781648020742
Издательство: Mare Nostrum (Eurospan)
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Цена: 11322.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Artificial intelligence (AI) technologies are one of top investment priorities in these days. They are aimed at finding applications in fields of special value for humans, including education.

International Perspectives on Artificial Intelligence

Автор: Munoz J. Mark, Maurya Alka
Название: International Perspectives on Artificial Intelligence
ISBN: 1785279548 ISBN-13(EAN): 9781785279546
Издательство: Неизвестно
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Цена: 17243.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Artificial Intelligence, or AI, is a technological breakthrough that will revolutionize human life. Advancements in the area of AI are happening all across the globe and this technology is not only reshaping business and government and also being applied in the daily lives of individuals.

AI has been integrated in many industries such as manufacturing, healthcare, financial services, retail and consumer, technology, communication and entertainment, energy, transportation and logistics. The application of AI in these industries has helped in not only making processes more efficient but also reducing cost. There are many applications of Ai which are yet to be researched and put into practice. A lot needs to be done to capitalize the full potential of this technology. Companies are, therefore, investing a plenty of funds in R&D activities to harness its maximum benefit.

International Perspectives on Artificial Intelligence is an effort to engage the practitioners, researchers and users in a discussion on AI and also to provide snapshots of the status of AI in different parts of the world.

Behavioral Competencies of Digital Professionals: Understanding the Role of Emotional Intelligence

Автор: Bonesso Sara, Bruni Elena, Gerli Fabrizio
Название: Behavioral Competencies of Digital Professionals: Understanding the Role of Emotional Intelligence
ISBN: 3030335771 ISBN-13(EAN): 9783030335779
Издательство: Springer
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Цена: 6986.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Shedding new light on the human side of big data through the lenses of emotional and social intelligence competencies, this book advances the understanding of the requirements of the different professions that deal with big data.

Organizational Efficiency Through Intelligent Information Technologies

Автор: Sugumaran
Название: Organizational Efficiency Through Intelligent Information Technologies
ISBN: 1466620471 ISBN-13(EAN): 9781466620476
Издательство: Mare Nostrum (Eurospan)
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Цена: 28413.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Organizational Efficiency through Intelligent Information Technologies explores various aspects of design and development of intelligent technologies by bringing together the latest in research in the fields of information systems, intelligent agents, collaborative works, and much more. This reference source also highlights insights on agent-based problem solving as well as economic issues and organizational impact.

The Weird CEO: How to Lead in a World Dominated by Artificial Intelligence

Автор: Towers-Clark Charles
Название: The Weird CEO: How to Lead in a World Dominated by Artificial Intelligence
ISBN: 1916468802 ISBN-13(EAN): 9781916468801
Издательство: Неизвестно
Цена: 1654.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

In The WEIRD CEO, Charles sets out the technological and societal changes that will take place over the next fifteen years, and explains why companies need to rethink the way they motivate employees. He outlines why CEOs and managers need to encourage Wisdom, Emotional Intelligence, Initiative, Responsibility and Development (WEIRD) to make sure employees feel fulfilment and ownership in their work - and gives a fascinating and sometimes brutally honest record of the change process his company went through.

The WEIRD CEO explains how and why we need to change, in order to deal with a new working world dominated by Artificial Intelligence.

Artificial Intelligence and its Impact on Business

Автор: Amann Wolfgang, Stachowicz-Stanusch Agata
Название: Artificial Intelligence and its Impact on Business
ISBN: 1648020739 ISBN-13(EAN): 9781648020735
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 6056.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Artificial intelligence (AI) technologies are one of top investment priorities in these days. They are aimed at finding applications in fields of special value for humans, including education.

Advancing Skill Development for Business Managers in Industry 4.0: Emerging Research and Opportunities

Автор: Sara Fazzin
Название: Advancing Skill Development for Business Managers in Industry 4.0: Emerging Research and Opportunities
ISBN: 179982036X ISBN-13(EAN): 9781799820369
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 24948.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: As technology grows more effective and refined, businesses and organizations are increasingly taking advantage by automating processes that were once presided over by human workers. As businesses explore the benefits of machine learning, research is necessary to examine the effects of the integration of technology to human workplaces.

Advancing Skill Development for Business Managers in Industry 4.0: Emerging Research and Opportunities is an essential publication that examines Industry 4.0 and the important technological applications that revolutionize and disrupt modern organizations, such as artificial intelligence, machine learning, and programming languages, such as Python, to contextualize big data in business and frame the skills necessary for a high-performing modern workforce. The book provides a conceptual framework, analysis, and discussion of the issues concerning organizational behavior through the lens of organizational culture and emotions. Covering topics that include data-driven organizations, the digital business models, and leadership techniques, this book is ideally designed for managers, executives, IT specialists, computer engineers, data scientists, researchers, academicians, and students.

Advancing Skill Development for Business Managers in Industry 4.0: Emerging Research and Opportunities

Автор: Sara Fazzin
Название: Advancing Skill Development for Business Managers in Industry 4.0: Emerging Research and Opportunities
ISBN: 1799820378 ISBN-13(EAN): 9781799820376
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 18850.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: As technology grows more effective and refined, businesses and organizations are increasingly taking advantage by automating processes that were once presided over by human workers. As businesses explore the benefits of machine learning, research is necessary to examine the effects of the integration of technology to human workplaces.

Advancing Skill Development for Business Managers in Industry 4.0: Emerging Research and Opportunities is an essential publication that examines Industry 4.0 and the important technological applications that revolutionize and disrupt modern organizations, such as artificial intelligence, machine learning, and programming languages, such as Python, to contextualize big data in business and frame the skills necessary for a high-performing modern workforce. The book provides a conceptual framework, analysis, and discussion of the issues concerning organizational behavior through the lens of organizational culture and emotions. Covering topics that include data-driven organizations, the digital business models, and leadership techniques, this book is ideally designed for managers, executives, IT specialists, computer engineers, data scientists, researchers, academicians, and students.


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