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Major Theories of Media Effects: Analysis and Evaluation, W. James Potter


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Автор: W. James Potter
Название:  Major Theories of Media Effects: Analysis and Evaluation
ISBN: 9781433169526
Издательство: Peter Lang
Классификация:

ISBN-10: 1433169525
Обложка/Формат: Hardcover
Страницы: 324
Вес: 0.46 кг.
Дата издания: 29.11.2019
Язык: English
Издание: New ed
Иллюстрации: 30 illustrations, unspecified; 30 illustrations, unspecified
Размер: 231 x 152 x 23
Читательская аудитория: Professional & vocational
Ключевые слова: Communication studies, SOCIAL SCIENCE / Media Studies
Подзаголовок: Analysis and evaluation
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Поставляется из: Англии
Описание:

In Major Theories of Media Effects, six major theories of media effects are thoroughly analyzed and then evaluated to construct a picture of the current state of knowledge in the scholarly field of media effects. These six theories are cultivation, agenda setting, framing, uses and gratifications, social learning, and third person effect. Each of these six theories is examined in detail using fourteen analytical dimensions organized into four categories: how the theory was originally conceptualized, its original components, patterns of empirical testing of its claims, and how the theory has developed over time. The theories are then compared and contrasted along five evaluation dimensions (scope, precision, heuristic value, empirical validity, and openness), plus one summary evaluative dimension that compares their overall utility to generating knowledge about media effects. The insights generated through these analyses and evaluations are used to address questions such as: What is a theory?; Who qualifies as a theoretician?; and, Within the scholarly field of media effects, why are there so many theories yet so little theory usage as foundations for empirical studies?

Concise and accessible analyses of major media effects theories—alongside helpful reference lists that handily index important literature in the field—make Major Theories of Media Effects both a vital reference for scholars and a valuable textbook for graduate and advanced undergraduate courses in media studies.


Дополнительное описание:

List of Tables – Preface – The Role of Theory in Scholarly Fields – The Field of Media Effects – The Analysis Strategy – Cultivation Theory – Agenda-Setting Theory – Framing Theory – Uses and Gratifications Theory – Social Cognitive Theory – Third-Pers



Bion in Film Theory and Analysis

Автор: Ambrуsio Garcia Carla
Название: Bion in Film Theory and Analysis
ISBN: 1138193046 ISBN-13(EAN): 9781138193048
Издательство: Taylor&Francis
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Цена: 8420.00 р.
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Описание: Advancing the field of psychoanalytic film studies, the author takes the concept of the retreat and examines how it has been used and what it represents, concluding with an overarching notion of this theme and how it connects with the development of the mind.

Religion in the Media: A Linguistic Analysis

Название: Religion in the Media: A Linguistic Analysis
ISBN: 113729972X ISBN-13(EAN): 9781137299727
Издательство: Springer
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Цена: 11179.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This ground-breaking book takes an interdisciplinary approach to language, religion and media using an audience-response study. In this book, the author investigates how the three Abrahamic faiths - Christianity, Judaism and Islam - are represented in mainstream British media and analyses how members of each religious group and those with no religion receive those representations. Employing Critical Discourse Analysis, Al-Azami considers the way the media use their power of language to influence the audience’s perceptions of the three religions through newspaper articles, television documentaries and television dramas. Chapter 3 presents the results of an original investigation into the responses of members of the three religious groups and those with no religion when exposed to those same media materials. The author applies the encoding/decoding model and also considers people’s views in face-to-face interactions compared to comments on online newspapers. Comprehensive in its analysis, this book will be of interest to students of Linguistics, Media Studies, Religious Studies, and Journalism.

Major Theories of Media Effects: Analysis and Evaluation

Автор: W. James Potter
Название: Major Theories of Media Effects: Analysis and Evaluation
ISBN: 1433169517 ISBN-13(EAN): 9781433169519
Издательство: Peter Lang
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Цена: 7762.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

In Major Theories of Media Effects, six major theories of media effects are thoroughly analyzed and then evaluated to construct a picture of the current state of knowledge in the scholarly field of media effects. These six theories are cultivation, agenda setting, framing, uses and gratifications, social learning, and third person effect. Each of these six theories is examined in detail using fourteen analytical dimensions organized into four categories: how the theory was originally conceptualized, its original components, patterns of empirical testing of its claims, and how the theory has developed over time. The theories are then compared and contrasted along five evaluation dimensions (scope, precision, heuristic value, empirical validity, and openness), plus one summary evaluative dimension that compares their overall utility to generating knowledge about media effects. The insights generated through these analyses and evaluations are used to address questions such as: "What is a theory?"; "Who qualifies as a theoretician?"; and, "Within the scholarly field of media effects, why are there so many theories yet so little theory usage as foundations for empirical studies?"

Concise and accessible analyses of major media effects theories—alongside helpful reference lists that handily index important literature in the field—make Major Theories of Media Effects both a vital reference for scholars and a valuable textbook for graduate and advanced undergraduate courses in media studies.

Contemporary Media Stylistics

Автор: Helen Ringrow, Stephen Pihlaja
Название: Contemporary Media Stylistics
ISBN: 1350064084 ISBN-13(EAN): 9781350064089
Издательство: Bloomsbury Academic
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Цена: 25344.00 р.
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Описание:

Media discourse is changing at an unprecedented rate. This book presents the most recent stylistic frameworks exploring different and changed forms of media. The volume collates recent and emerging research in the expanding field of media stylistics, featuring a variety of methods, multimodal source material, and a broad range of topics. From Twitter and Zooniverse to Twilight and Mommy Blogs, the volume maps out new intellectual territory and showcases a huge scope, neatly drawn together by leading scholars Helen Ringrow and Stephen Pihlaja.

Contributors write on topics that challenge the traditional notions and conceptualisations of media and the consequences of technological affordances for the development of media production and consumption. There is a particular focus on the ways in which contemporary media contexts complicate and challenge traditional media models, and offer new and unique ways of approaching discourse in these contexts.

Rethinking Media Development through Evaluation

Автор: Jessica Noske-Turner
Название: Rethinking Media Development through Evaluation
ISBN: 3319585673 ISBN-13(EAN): 9783319585673
Издательство: Springer
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Цена: 11878.00 р.
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Описание: This book argues for an overhaul of the way media assistance is evaluated, and explores how new thinking about evaluation can reinforce the shifts towards better media development.

Metaphoricity of conventionalized diegetic images in comics

Автор: Szawerna, Michal
Название: Metaphoricity of conventionalized diegetic images in comics
ISBN: 3631675216 ISBN-13(EAN): 9783631675212
Издательство: Peter Lang
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Цена: 17308.00 р.
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Описание:

This book offers a cognitive-semiotic approach to metaphoricity of visual representations in static visual narratives referred to as comics. It implements this approach in an exploration of conventionalized visual signs depicting diegetic situations, motion events, sound events, and diverse psychological experiences in such narratives. With his focus on the intersection of comics studies, conceptual metaphor theory, and Charles Sanders Peirce’s theory of signs, the author analyzes a broad array of attested data retrieved from comics exemplifying various publication formats, generic conventions, and cultural traditions. His exploration situates the metaphoricity of the analyzed visual signs against the backdrop of their overall semiotic makeup and in relation to the metaphoricity of their linguistic counterparts.

Theories of the Information Society

Автор: Webster Frank
Название: Theories of the Information Society
ISBN: 0415718791 ISBN-13(EAN): 9780415718790
Издательство: Taylor&Francis
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Цена: 11023.00 р.
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Описание:

Information is regarded as a distinguishing feature of our world. Where once economies were built on industry and conquest, we are now part of a global information economy. Pervasive media, expanding information occupations and the development of the internet convince many that living in an Information Society is the destiny of us all. Coping in an era of information flows, of virtual relationships and breakneck change poses challenges to one and all.

In Theories of the Information Society Frank Webster sets out to make sense of the information explosion, taking a sceptical look at what thinkers mean when they refer to the Information Society, and critically examining the major post-war approaches to informational development. The fourth edition of this classic study brings it up to date with new research and with social and technological changes - from the 'Twitter Revolutions' of North Africa, to financial crises that introduced the worst recession in a life time, to the emergence of social media and blogging - and reassesses the work of key theorists in the light of these changes.

More outspoken than in previous editions, Webster urges abandonment of Information Society scenarios, preferring analysis of the informatization of long-established relationships. This interdisciplinary book is essential reading for those trying to make sense of social and technological change in the post-war era. It addresses issues of central concern to students of sociology, politics, geography, communications, information science, cultural studies, computing and librarianship.

Voices in the Media: Performing French Linguistic Otherness

Автор: Ga?lle Planchenault
Название: Voices in the Media: Performing French Linguistic Otherness
ISBN: 1472588029 ISBN-13(EAN): 9781472588029
Издательство: Bloomsbury Academic
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Цена: 20592.00 р.
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Описание: Verbal performances are often encountered in the media where they are used to embody characters or social archetypes. Performed voices define the norm as well as the linguistic Others and by doing so circulate associated values and linguistic ideologies. This book explores the idea that, far from simply being exercises in verbal skill and flair, performances of social, ethnic or gendered voices in the media not only have the power to accomplish ideological work, they are also sites of linguistic tension and negotiation.

Critically examining performances of French voices in the media, this book raises the following questions:

- How are repertoires of voices constructed and subsequently perpetuated in the media?
- How do the stereotypic personae these voices contribute to build become familiar to national as well as transnational audiences?
- How do such performed voices reproduce hegemonic ideologies of standard and non-standard languages and participate in the perpetuation of social discriminations?
- How are these performed voices commodified into cultural products of otherness that may later be reclaimed by stigmatized communities?

Following an innovative framework which allows for analysis of performances of varied voices and their impact in the media sphere, Voices in the Media offers a new approach to the linguistics of media performance

Film Propaganda and American Politics: An Analysis and Filmography

Автор: Combs James, Combs Sara T.
Название: Film Propaganda and American Politics: An Analysis and Filmography
ISBN: 1138991031 ISBN-13(EAN): 9781138991033
Издательство: Taylor&Francis
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Цена: 6889.00 р.
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Описание: Originally published in 1994, this important book traces the rise of film propaganda in the 20th Century, discussing specifically how film can be used to manipulate public perception and opinions. Two distinct areas are covered: war propaganda, including feature and documentary films regarding warfare; and civilian propaganda, including films that address a variety of political subjects. Although the focus is American film and American politics, this book offers insights for all those interested in the affect of film on the minds of citizens of any country or state.

Evaluation in media discourse

Название: Evaluation in media discourse
ISBN: 3034320140 ISBN-13(EAN): 9783034320146
Издательство: Peter Lang
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Цена: 13436.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Despite the apparent novelty and fluidity of the media today, there is strong evidence that patterns are emerging which both reflect and extend the evaluative paradigms previously observed in the print and broadcast media. In this complex scenario, discourse analysis offers a rich and varied methodology for understanding the different types of evaluation conveyed through media texts and the way these project, reflect and develop their relationships with their audience. The chapters in this volume draw on a variety of analytical tools, including appraisal analysis, argumentation theory, multimodal approaches and corpus linguistics, to address the issue of evaluation in media discourse. The theoretical underpinning for these chapters ranges from corpus-informed discourse studies, through critical discourse analysis and semio-communicative approaches, to Bakhtinian perspectives. Although the chapters are all in English, the scope of the volume is broadly European, covering aspects of the British, Spanish, Dutch and German media in their traditional and online manifestations, as well as contrastive studies.

Theories of Consumption

Автор: Storey John
Название: Theories of Consumption
ISBN: 1138678007 ISBN-13(EAN): 9781138678002
Издательство: Taylor&Francis
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Цена: 5817.00 р.
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Описание:

Theories of Consumption explores the concept of consumption from the post-disciplinary perspective of cultural studies.

John Storey brings together work that up until now has been located in distinct disciplinary spaces including work on reception theory in literary studies and philosophy; work on consumer culture in sociology, anthropology and history; and work on media audiences (both ethnographic and theoretical) in media studies and sociology.

Moving beyond the usual analysis of consumer culture, Storey presents a critical assessment of a range of theoretical approaches to the study of consumption. In doing so, he provides an authoritative overview of a significant selection of research and analysis that has explored consumption as an object of study.

This book provides an ideal introduction to consumption for students of media and cultural studies and will also be useful for students within a number of other disciplines such as sociology, history, anthropology, cultural geography and both literary and visual studies.


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