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Major Theories of Media Effects: Analysis and Evaluation, W. James Potter


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Автор: W. James Potter
Название:  Major Theories of Media Effects: Analysis and Evaluation
ISBN: 9781433169519
Издательство: Peter Lang
Классификация:

ISBN-10: 1433169517
Обложка/Формат: Paperback
Страницы: 324
Вес: 0.46 кг.
Дата издания: 19.11.2019
Язык: English
Издание: New ed
Иллюстрации: 30 illustrations, unspecified; 30 illustrations, unspecified
Размер: 226 x 152 x 20
Читательская аудитория: Professional & vocational
Ключевые слова: Communication studies, SOCIAL SCIENCE / Media Studies
Подзаголовок: Analysis and evaluation
Рейтинг:
Поставляется из: Англии
Описание:

In Major Theories of Media Effects, six major theories of media effects are thoroughly analyzed and then evaluated to construct a picture of the current state of knowledge in the scholarly field of media effects. These six theories are cultivation, agenda setting, framing, uses and gratifications, social learning, and third person effect. Each of these six theories is examined in detail using fourteen analytical dimensions organized into four categories: how the theory was originally conceptualized, its original components, patterns of empirical testing of its claims, and how the theory has developed over time. The theories are then compared and contrasted along five evaluation dimensions (scope, precision, heuristic value, empirical validity, and openness), plus one summary evaluative dimension that compares their overall utility to generating knowledge about media effects. The insights generated through these analyses and evaluations are used to address questions such as: What is a theory?; Who qualifies as a theoretician?; and, Within the scholarly field of media effects, why are there so many theories yet so little theory usage as foundations for empirical studies?

Concise and accessible analyses of major media effects theories—alongside helpful reference lists that handily index important literature in the field—make Major Theories of Media Effects both a vital reference for scholars and a valuable textbook for graduate and advanced undergraduate courses in media studies.


Дополнительное описание:

List of Tables – Preface – The Role of Theory in Scholarly Fields – The Field of Media Effects – The Analysis Strategy – Cultivation Theory – Agenda-Setting Theory – Framing Theory – Uses and Gratifications Theory – Social Cognitive Theory – Third-Pers



Bion in Film Theory and Analysis

Автор: Ambrуsio Garcia Carla
Название: Bion in Film Theory and Analysis
ISBN: 1138193046 ISBN-13(EAN): 9781138193048
Издательство: Taylor&Francis
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Цена: 8420.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Advancing the field of psychoanalytic film studies, the author takes the concept of the retreat and examines how it has been used and what it represents, concluding with an overarching notion of this theme and how it connects with the development of the mind.

Critical Discourse Studies and Technology: A Multimodal Approach to Analysing Technoculture

Автор: Ian Roderick
Название: Critical Discourse Studies and Technology: A Multimodal Approach to Analysing Technoculture
ISBN: 1472569490 ISBN-13(EAN): 9781472569493
Издательство: Bloomsbury Academic
Цена: 15048.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Making a new contribution to the developing field of multimodal critical discourse studies, Ian Roderick's book demonstrates how technologies that tend to be widely represented as innovative, or as simple pragmatic solutions, are always anchored in power relations and are therefore deeply ideological. A series of examples analysing technologies such as robotics, smart phones or bio-medicine, their functioning and uses, as well as their representations in the media, show that these are embedded within discourses that tell us about social and power relations, identities and political values. The book takes a tour of everyday technologies and how they are represented in different settings. A Disney theme park attraction showing how technology has improved family life makes many assumptions about what is natural in terms of interpersonal relations, pleasure and satisfaction. Advertisements that represent robot workers inform us about the kinds of worker-management relations now characterising work places. Roderick looks at the way that technologies, while often represented as divorced from their production and maintenance, as objects of wonder, need to be seen within a fabric of social relations that tends to be supressed from how we see them as part of a wider technological fetishism. Engaging with existing theories of technology, the book argues that we must take a more interdisciplinary approach to avoid the pitfalls of social constructivism and technological determinism. Our experiences of technologies are shaped through the relationship between knowledge, practices and institutional forms.

Film Propaganda and American Politics: An Analysis and Filmography

Автор: Combs James, Combs Sara T.
Название: Film Propaganda and American Politics: An Analysis and Filmography
ISBN: 1138991031 ISBN-13(EAN): 9781138991033
Издательство: Taylor&Francis
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Цена: 6889.00 р.
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Описание: Originally published in 1994, this important book traces the rise of film propaganda in the 20th Century, discussing specifically how film can be used to manipulate public perception and opinions. Two distinct areas are covered: war propaganda, including feature and documentary films regarding warfare; and civilian propaganda, including films that address a variety of political subjects. Although the focus is American film and American politics, this book offers insights for all those interested in the affect of film on the minds of citizens of any country or state.

The Future of Quality News Journalism: A Cross-Continental Analysis

Автор: Anderson Peter J., Williams Michael, Ogola George
Название: The Future of Quality News Journalism: A Cross-Continental Analysis
ISBN: 1138653861 ISBN-13(EAN): 9781138653863
Издательство: Taylor&Francis
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Цена: 6583.00 р.
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Описание: In the face of the continuously changing challenges of the digital age, it is difficult for quality news journalism to survive on any significant scale if a means for adequately funding it is not available. This new study, a follow-up to 2007’s The Future of Journalism in the Advanced Democracies, includes a comparative analysis of possible alternative business models that may save the future of the quality news business across the developed, intermediate, and developing worlds. Its detailed evaluation encompasses also the different ways in which wider key issues are affecting the prospects for quality news as a core ingredient of effectively working democracies. It focuses on the United States, the United Kingdom, South Africa, India, Kenya, and selected parts of the Arab World, providing a comprehensive cross-cultural survey of different approaches to addressing these various issues. To keep the study firmly rooted in the "real world" the contributors include distinguished practitioners as well as experienced academics.

Religion in the Media: A Linguistic Analysis

Название: Religion in the Media: A Linguistic Analysis
ISBN: 113729972X ISBN-13(EAN): 9781137299727
Издательство: Springer
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Цена: 11179.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This ground-breaking book takes an interdisciplinary approach to language, religion and media using an audience-response study. In this book, the author investigates how the three Abrahamic faiths - Christianity, Judaism and Islam - are represented in mainstream British media and analyses how members of each religious group and those with no religion receive those representations. Employing Critical Discourse Analysis, Al-Azami considers the way the media use their power of language to influence the audience’s perceptions of the three religions through newspaper articles, television documentaries and television dramas. Chapter 3 presents the results of an original investigation into the responses of members of the three religious groups and those with no religion when exposed to those same media materials. The author applies the encoding/decoding model and also considers people’s views in face-to-face interactions compared to comments on online newspapers. Comprehensive in its analysis, this book will be of interest to students of Linguistics, Media Studies, Religious Studies, and Journalism.

Contemporary Media Stylistics

Автор: Helen Ringrow, Stephen Pihlaja
Название: Contemporary Media Stylistics
ISBN: 1350064084 ISBN-13(EAN): 9781350064089
Издательство: Bloomsbury Academic
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Цена: 25344.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Media discourse is changing at an unprecedented rate. This book presents the most recent stylistic frameworks exploring different and changed forms of media. The volume collates recent and emerging research in the expanding field of media stylistics, featuring a variety of methods, multimodal source material, and a broad range of topics. From Twitter and Zooniverse to Twilight and Mommy Blogs, the volume maps out new intellectual territory and showcases a huge scope, neatly drawn together by leading scholars Helen Ringrow and Stephen Pihlaja.

Contributors write on topics that challenge the traditional notions and conceptualisations of media and the consequences of technological affordances for the development of media production and consumption. There is a particular focus on the ways in which contemporary media contexts complicate and challenge traditional media models, and offer new and unique ways of approaching discourse in these contexts.

Major Theories of Media Effects: Analysis and Evaluation

Автор: W. James Potter
Название: Major Theories of Media Effects: Analysis and Evaluation
ISBN: 1433169525 ISBN-13(EAN): 9781433169526
Издательство: Peter Lang
Рейтинг:
Цена: 20218.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

In Major Theories of Media Effects, six major theories of media effects are thoroughly analyzed and then evaluated to construct a picture of the current state of knowledge in the scholarly field of media effects. These six theories are cultivation, agenda setting, framing, uses and gratifications, social learning, and third person effect. Each of these six theories is examined in detail using fourteen analytical dimensions organized into four categories: how the theory was originally conceptualized, its original components, patterns of empirical testing of its claims, and how the theory has developed over time. The theories are then compared and contrasted along five evaluation dimensions (scope, precision, heuristic value, empirical validity, and openness), plus one summary evaluative dimension that compares their overall utility to generating knowledge about media effects. The insights generated through these analyses and evaluations are used to address questions such as: "What is a theory?"; "Who qualifies as a theoretician?"; and, "Within the scholarly field of media effects, why are there so many theories yet so little theory usage as foundations for empirical studies?"

Concise and accessible analyses of major media effects theories—alongside helpful reference lists that handily index important literature in the field—make Major Theories of Media Effects both a vital reference for scholars and a valuable textbook for graduate and advanced undergraduate courses in media studies.

Evaluation in media discourse

Название: Evaluation in media discourse
ISBN: 3034320140 ISBN-13(EAN): 9783034320146
Издательство: Peter Lang
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Цена: 13436.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Despite the apparent novelty and fluidity of the media today, there is strong evidence that patterns are emerging which both reflect and extend the evaluative paradigms previously observed in the print and broadcast media. In this complex scenario, discourse analysis offers a rich and varied methodology for understanding the different types of evaluation conveyed through media texts and the way these project, reflect and develop their relationships with their audience. The chapters in this volume draw on a variety of analytical tools, including appraisal analysis, argumentation theory, multimodal approaches and corpus linguistics, to address the issue of evaluation in media discourse. The theoretical underpinning for these chapters ranges from corpus-informed discourse studies, through critical discourse analysis and semio-communicative approaches, to Bakhtinian perspectives. Although the chapters are all in English, the scope of the volume is broadly European, covering aspects of the British, Spanish, Dutch and German media in their traditional and online manifestations, as well as contrastive studies.

Rethinking Media Development through Evaluation

Автор: Jessica Noske-Turner
Название: Rethinking Media Development through Evaluation
ISBN: 3319585673 ISBN-13(EAN): 9783319585673
Издательство: Springer
Рейтинг:
Цена: 11878.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book argues for an overhaul of the way media assistance is evaluated, and explores how new thinking about evaluation can reinforce the shifts towards better media development.

Theories of Consumption

Автор: Storey John
Название: Theories of Consumption
ISBN: 1138678007 ISBN-13(EAN): 9781138678002
Издательство: Taylor&Francis
Рейтинг:
Цена: 5817.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

Theories of Consumption explores the concept of consumption from the post-disciplinary perspective of cultural studies.

John Storey brings together work that up until now has been located in distinct disciplinary spaces including work on reception theory in literary studies and philosophy; work on consumer culture in sociology, anthropology and history; and work on media audiences (both ethnographic and theoretical) in media studies and sociology.

Moving beyond the usual analysis of consumer culture, Storey presents a critical assessment of a range of theoretical approaches to the study of consumption. In doing so, he provides an authoritative overview of a significant selection of research and analysis that has explored consumption as an object of study.

This book provides an ideal introduction to consumption for students of media and cultural studies and will also be useful for students within a number of other disciplines such as sociology, history, anthropology, cultural geography and both literary and visual studies.


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