Описание: Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.
Автор: Elizabeth Currie Название: Fashion and Masculinity in Renaissance Florence ISBN: 1474249760 ISBN-13(EAN): 9781474249768 Издательство: Bloomsbury Academic Рейтинг: Цена: 20592.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Dress became a testing ground for masculine ideals in Renaissance Italy. With the establishment of the ducal regime in Florence in 1530, there was increasing debate about how to be a nobleman. Was fashionable clothing a sign of magnificence or a source of mockery? Was the graceful courtier virile or effeminate? How could a man dress for court without bankrupting himself? This book explores the whole story of clothing, from the tailor's workshop to spectacular court festivities, to show how the male nobility in one of Italy's main textile production centers used their appearances to project social, sexual, and professional identities.
Sixteenth-century male fashion is often associated with swagger and ostentation but this book shows that Florentine clothing reflected manhood at a much deeper level, communicating a very Italian spectrum of male virtues and vices, from honor, courage, and restraint to luxury and excess. Situating dress at the heart of identity formation, Currie traces these codes through an array of sources, including unpublished archival records, surviving garments, portraiture, poetry, and personal correspondence between the Medici and their courtiers.
Addressing important themes such as gender, politics, and consumption, Fashion and Masculinity in Renaissance Florence sheds fresh light on the sartorial culture of the Florentine court and Italy as a whole.
Автор: Elizabeth Currie Название: Fashion and Masculinity in Renaissance Florence ISBN: 1350031631 ISBN-13(EAN): 9781350031630 Издательство: Bloomsbury Academic Рейтинг: Цена: 3166.00 р. Наличие на складе: Нет в наличии.
Описание:
Dress became a testing ground for masculine ideals in Renaissance Italy. With the establishment of the ducal regime in Florence in 1530, there was increasing debate about how to be a nobleman. Was fashionable clothing a sign of magnificence or a source of mockery? Was the graceful courtier virile or effeminate? How could a man dress for court without bankrupting himself? This book explores the whole story of clothing, from the tailor's workshop to spectacular court festivities, to show how the male nobility in one of Italy's main textile production centers used their appearances to project social, sexual, and professional identities.
Sixteenth-century male fashion is often associated with swagger and ostentation but this book shows that Florentine clothing reflected manhood at a much deeper level, communicating a very Italian spectrum of male virtues and vices, from honor, courage, and restraint to luxury and excess. Situating dress at the heart of identity formation, Currie traces these codes through an array of sources, including unpublished archival records, surviving garments, portraiture, poetry, and personal correspondence between the Medici and their courtiers. Addressing important themes such as gender, politics, and consumption, Fashion and Masculinity in Renaissance Florence sheds fresh light on the sartorial culture of the Florentine court and Italy as a whole.
Описание: Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.
Автор: Timbers Frances Название: Magic and Masculinity ISBN: 1780765592 ISBN-13(EAN): 9781780765594 Издательство: Bloomsbury Academic Рейтинг: Цена: 19008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In early modern England, the practice of ritual or ceremonial magic - the attempted communication with angels and demons - both reinforced and subverted existing concepts of gender. This book provides an analysis of early modern ceremonial magic from a gender perspective.
Автор: Monaghan Название: Challenging Myths of Masculinity ISBN: 1409435008 ISBN-13(EAN): 9781409435006 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing on extensive field research conducted in North America and Britain over a twenty year period, this book challenges masculine myth making. Mindful of a rich sociological tradition that seeks to understand the social world as lived and experienced.
Автор: Nick Rees-Roberts, Darren Waldron Название: Alain Delon: Style, Stardom and Masculinity ISBN: 1501320122 ISBN-13(EAN): 9781501320125 Издательство: Bloomsbury Academic Рейтинг: Цена: 6018.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Few European male actors have been as iconic and influential for generations of filmgoers as Alain Delon. Emblematic of a modern, European masculinity, Delon's appeal spanned cultures and continents. From his breakthrough as the first on-screen Tom Ripley in Purple Noon in 1960, through two legendary performances in Rocco and HisBrothers and The Leopard in the early 1960s, to his roles in some of Jean-Pierre Melville's most celebrated films noirs, Delon came to embody the flair and stylishness of the European thriller as one of France's most recognizable film stars.
This collection examines the star's career, image and persona. Not only focusing on his spectacular early performances, the book also considers less well documented aspects of Delon's long career such as his time in Hollywood, his work as director, producer and screenwriter, his musical collaborations, his TV appearances, and his enduring role as a fashion icon in the 21st century. Whether the object of reverence or ridicule, of desire or disdain, Delon remains a unique figure who continues to court controversy and fascination more than five decades after he first achieved international fame.
Автор: Deane Bradley Название: Masculinity and the New Imperialism ISBN: 1107692474 ISBN-13(EAN): 9781107692473 Издательство: Cambridge Academ Рейтинг: Цена: 5069.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Bradley Deane explores popular literature of the late Victorian and Edwardian eras to reveal how imperial politics reshaped ideals of manliness. Deane`s analysis of texts, by writers including Kipling, Conrad and Conan Doyle, also reveals how these new ideals reinforced and propagated the politics of the New Imperialism.
Автор: Monaghan Название: Challenging Myths of Masculinity ISBN: 1138252360 ISBN-13(EAN): 9781138252363 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Many myths surround male bodies and associated bodywork, especially when such bodywork is labelled culturally or socially atypical or 'problematic'. Bodybuilding, for example, has been explained in terms of gender inadequacy and an 'Adonis complex' akin to reverse anorexia, while men electing to undergo aesthetic cosmetic surgery are deemed 'too concerned' about their appearance and thus woman-like. Myths also discredit men and boys who do not engage in appropriate bodywork when this is expected. For instance, amidst public health concerns surrounding a so-called 'obesity epidemic', men and boys who resist physical activity and/or attempts to promote a 'healthy weight' are deemed ignorant, apathetic and in need of correction. Drawing on extensive field research conducted in North America and Britain over a twenty year period, this book challenges such masculine myth making. Mindful of a rich sociological tradition that seeks to understand the social world as lived and experienced, the authors provide insights that are likely to challenge common perceptions of various groups of men and boys, their diverse physical cultures, shared ways of being and identities. Presenting empirically grounded understandings of diverse bodily practices and discourses including bodybuilding, cosmetic surgery, dieting and nightclub security, Challenging Myths of Masculinity will appeal to scholars of sociology, geography and cultural studies, with interests in gender, embodiment and masculinities.
Автор: Duriesmith, David (university Of Melbourne, Australia) Название: Masculinity and new war - duriesmit ISBN: 0367221497 ISBN-13(EAN): 9780367221492 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book advances the claims of IR scholars that the social construction of masculinities is key to resolving the scourges of militarism, sexual violence and international insecurity.
Hercules and the King of Portugal investigates how representations of masculinity figure in the fashioning of Spanish national identity, scrutinizing ways that gender performances of two early modern male icons—Hercules and King Sebastian—are structured to express enduring nationhood. The classical hero Hercules features prominently in Hispanic foundational fictions and became intimately associated with the Hapsburg monarchy in the early sixteenth century. King Sebastian of Portugal (1554–78), both during his lifetime and after his violent death, has been inserted into his own land’s charter myth, even as competing interests have adapted his narratives to promote Spanish power.
The hybrid oral and written genre of poetic Spanish theater, as purveyor and shaper of myth, was well situated to stage and resolve dilemmas relating both to lineage determined by birth and performance of masculinity, in ways that would ideally uphold hierarchy. Dian Fox’s ideological analysis exposes how the two icons are subject to political manipulations in seventeenth-century Spanish theater and other media. Fox finds that officially sanctioned and sometimes popularly produced narratives are undercut by dynamic social and gendered processes: “Hercules” and “Sebastian” slip outside normative discourses and spaces to enact nonnormative behaviors and unreproductive masculinities.
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