Marketing the Blue and Gray: Newspaper Advertising and the American Civil War, Lawrence A. Kreiser Jr
Автор: Hopkins, Sorisio & Carpenter Название: The Newspaper Warrior ISBN: 0803243685 ISBN-13(EAN): 9780803243682 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9405.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Sarah Winnemucca Hopkins (Northern Paiute) has long been recognized as an important nineteenth-century American Indian activist and writer. Yet her acclaimed performances and speaking tours across the United States, along with the copious newspaper articles that grew out of those tours, have been largely ignored and forgotten. The Newspaper Warrior presents new material that enhances public memory as the first volume to collect hundreds of newspaper articles, letters to the editor, advertisements, book reviews, and editorial comments by and about Sarah Winnemucca Hopkins. This anthology gathers together her literary production for newspapers and magazines from her 1864 performances in San Francisco to her untimely death in 1891, focusing on the years 1879 to 1887, when Winnemucca Hopkins gave hundreds of lectures in the eastern and western United States; published her book, Life among the Piutes: Their Wrongs and Claims (1883); and established a bilingual school for Native American children. Editors Cari M. Carpenter and Carolyn Sorisio masterfully assemble these exceptional and long-forgotten articles in a call for a deeper assessment and appreciation of Winnemucca Hopkins's stature as a Native American author, while also raising important questions about the nature of Native American literature and authorship. Cari M. Carpenter is an associate professor of English at West Virginia University. She is the author of Seeing Red: Anger, Sentimentality, and American Indians. Carolyn Sorisio is a professor of English at West Chester University of Pennsylvania. She is the author of Fleshing Out America: Race, Gender, and the Politics of the Body in American Literature, 1833-1879.
Автор: Lees-Marshment Jennifer, Conley Brian, Cosgrove Ke Название: Political Marketing in the United States ISBN: 0415632862 ISBN-13(EAN): 9780415632867 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government.
The main themes and objectives of the book are to cover:
New and emerging trends in political marketing practice
Analysis of a broad range of political marketing aspects
Empirical examples as well as useful theoretical frameworks
Discussion of state/local level as well as presidential politics
This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.
Название: Masters of Advertising Copy (RLE Marketing) ISBN: 1138791148 ISBN-13(EAN): 9781138791145 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.
Автор: Frederick J. George Название: Masters of Advertising Copy (Rle Marketing) ISBN: 113899569X ISBN-13(EAN): 9781138995697 Издательство: Taylor&Francis Рейтинг: Цена: 7348.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.
Название: Political Marketing ISBN: 1138943053 ISBN-13(EAN): 9781138943056 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider 'culture' as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a 'campaign culture'. Indeed, understanding and adapting a broader 'campaign culture', political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge - sharing activity.
This book consists of 18 chapters which deal with aspects of political marketing and 'campaign culture.' Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.
Автор: Benjamin P. Fagan Название: The Black Newspaper and the Chosen Nation ISBN: 0820354694 ISBN-13(EAN): 9780820354699 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3604.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Black Newspaper and the Chosen Nation shows how antebellum African Americans used the newspaper as a means for translating their belief in black ""chosenness"" into plans and programs for black liberation. During the decades leading up the Civil War, the idea that God had marked black Americans as his chosen people on earth became a central article of faith in northern black communities, with black newspaper editors articulating it in their journals. Benjamin Fagan shows how the early black press helped shape the relationship between black chosenness and the struggles for black freedom and equality in America, in the process transforming the very notion of a chosen American nation. Exploring how cultures of print helped antebellum black Americans apply their faith to struggles grand and small, The Black Newspaper and the Chosen Nation uses the vast and neglected archive of the early black press to shed new light on many of the central figures and questions of African American studies.
Описание: In the summer of 1928, William Alexander Scott began a small four-page weekly with the help of his brother Cornelius. In 1930 his Atlanta World became a semiweekly, and the following year W. A. began to implement his vision for a massive newspaper chain based out of Atlanta: the Southern Newspaper Syndicate, later dubbed the Scott Newspaper Syndicate. In April 1931 the World had become a triweekly, and its reach began drifting beyond the South.With The Grapevine of the Black South, Thomas Aiello offers the first critical history of this influential newspaper syndicate, from its roots in the 1930s through its end in the 1950s. At its heyday, more than 240 papers were associated with the Syndicate, making it one of the biggest organs of the black press during the period leading up to the classic civil rights era (1955–68).In the generation that followed, the Syndicate helped formalize knowledge among the African American population in the South. As the civil rights movement exploded throughout the region, black southerners found a collective identity in that struggle built on the commonality of the news and the subsequent interpretation of that news. Or as Gunnar Myrdal explained, the press was “the chief agency of group control. It [told] the individual how he should think and feel as an American Negro and create[d] a tremendous power of suggestion by implying that all other Negroes think and feel in this manner.” It didn’t create a complete homogeneity in black southern thinking, but it gave thinkers a similar set of tools from which to draw.
Описание: William Gilmore Simms (1806-1870) was a novelist, poet, and essayist and was considered the South's premier literary figure at the height of his popularity. No less an authority than Edgar Allen Poe remarked of Simms that "he has surpassed, we think, any of his countrymen" as a novelist. Simms's literary achievements include more than twenty major novels, several volumes of poetry, and biographies of important figures in American history. Perhaps the least considered parts of Simms's overall body of writings are those he did for newspapers, the most interesting of which are from the era of the Civil War and Reconstruction. Writing War and Reunion offers a selection of the best of those so that we can track Simms's thoughts about, and reactions to, the conflict, from its beginnings through to its conclusion and into the early years of Reconstruction. These works provide a valuable insight into how a prominent southern intellectual interpreted and participated in these momentous events in U.S. history.In the decades following the Civil War, Simms's reputation suffered a steady decline. Because of his associations with the antebellum South, slavery, and Confederate defeat, as well as changes in literary tastes, Simms came to be regarded as a talented but failed Southern author of a bygone era. Today a robust scholarly literature exists that has reexamined Simms, his literary works, and previous scholarly judgments and finds him to have been an important figure in the development of nineteenth-century American literature and worthy of serious study.
Автор: Drake Название: The Blue, The Gray, And The Green ISBN: 0820347140 ISBN-13(EAN): 9780820347141 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9286.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Blue, the Gray, and the Green is one of only a handful of books to apply an environmental history approach to the Civil War. This book explores how nature—disease, climate, flora and fauna, and other factors—affected the war and also how the war shaped Americans’ perceptions, understanding, and use of nature. The contributors use a wide range of approaches that serve as a valuable template for future environmental histories of the conflict.In his introduction, Brian Allen Drake describes the sparse body of environmental history literature related to the Civil War and lays out a blueprint for the theoretical basis of each essay. Kenneth W. Noe emphasizes climate and its effects on agricultural output and the battlefield; Timothy Silver explores the role of disease among troops and animals; Megan Kate Nelson examines aridity and Union defeat in 1861 New Mexico; Kathryn Shively Meier investigates soldiers’ responses to disease in the Peninsula Campaign; Aaron Sachs, John C. Inscoe, and Lisa M. Brady examine philosophical and ideological perspectives on nature before, during, and after the war; Drew Swanson discusses the war’s role in production and landscape change in piedmont tobacco country; Mart A. Stewart muses on the importance of environmental knowledge and experience for soldiers, civilians, and slaves; Timothy Johnson elucidates the ecological underpinnings of debt peonage during Reconstruction; finally, Paul S. Sutter speculates on the future of Civil War environmental studies.The Blue, the Gray, and the Green provides a provocative environmental commentary that enriches our understanding of the Civil War.
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