Автор: Turow Название: Media Today ISBN: 041553643X ISBN-13(EAN): 9780415536431 Издательство: Taylor&Francis Цена: 4823.00 р. 6890.00-30% Наличие на складе: Есть (4 шт.) Описание: "Turow’s Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. There’s a companion website, too, and a password-protected website for instructors."—Philip Kemp, Times Higher Education Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook’s focus on consuming media, to give students an insider’s perspective on how media businesses operate. How exactly does Google profit from web searches? What will a magazine look like five years from now? Informative and engaging, Media Today, Fifth Edition, is characterized by its focus on: Convergence: In addition to separate chapters on the Internet and the Video Games industry, coverage of convergence and its impact is incorporated into every chapter. Consumer Education: Media Literacy questions ask students to consider their roles as a media consumer and potential media creator. Comprehensive Media Industry Coverage: Historical timelines in the print book and on the companion website track the development of each media industry, giving students an overview of a particular industry at a glance. Contemporary, Student-friendly Examples: New culture and media boxes help students think about the impact of media industries on their own lives and globally. Joseph Turow—who has been teaching Intro to Mass Communication for well over a decade—demonstrates the many ways that media convergence and the pervasiveness of the Internet have blurred distinctions between and among various media. From newspapers to video games or social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
Автор: Tsetsura Katerina, Kruckeberg Dean Название: Strategic Communications in Russia: Public Relations and Advertising ISBN: 0367543370 ISBN-13(EAN): 9780367543372 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book serves as a reader exploring the scholarly inquiry, professional education and practice of Russian public relations and advertising in multiple contexts.
Автор: Mangeya Hugh, Mhute Isaac, Jakaza Ernest Название: Strategic Communications in Africa: The Sub-Saharan Context ISBN: 1032123389 ISBN-13(EAN): 9781032123387 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines current practices in sub-Saharan Africa, as well as the challenges faced and the intersection with culture.
For over 30 years the science on climate change has been clear: it is happening, we humans caused it, and it puts all our futures at risk. Global warming can still be reversed, or at least the worst prevented, if we act in time. However, despite valiant efforts by scientists, activists and science reporters, little meaningful change has occurred. This is largely the result of well-funded professional strategic communication efforts by vested interests. They have been highly successful in achieving their central goal: protecting the profitable status quo by creating gridlock to slow down meaningful action on climate change.
Strategic Climate Science Communications: Effective Approaches to Fighting Climate Denial analyzes some of the communication strategies employed by deniers and the psychological mechanisms behind how they work. Several experts offer specific counter-strategies to change the conversation and foster meaningful societal change on global warming. The book helps environmental journalists to build up resistance against being manipulated by highly effective public relations techniques often successfully used against them. It can also help scientists and activists to become more effective communicators. An effective strategy is best countered by even better strategy.
Описание: In recent years, there has been a proliferation of opinion-heavy texts on the Web: opinions of Internet users, comments on social networks, etc. Automating the synthesis of opinions has become crucial to gaining an overview on a given topic. Current automatic systems perform well on classifying the subjective or objective character of a document.
However, classifications obtained from polarity analysis remain inconclusive, due to the algorithms' inability to understand the subtleties of human language. Automatic Detection of Irony presents, in three stages, a supervised learning approach to predicting whether a tweet is ironic or not. The book begins by analyzing some everyday examples of irony and presenting a reference corpus.
It then develops an automatic irony detection model for French tweets that exploits semantic traits and extralinguistic context. Finally, it presents a study of portability in a multilingual framework (Italian, English, Arabic).
Описание: This book provides those responsible in communication, management and human resources with a practical guide for professional internal and external communication of restructuring programs in companies.
Автор: Noor Al Deen Hana S Название: Social Media and Strategic Communications ISBN: 1137287047 ISBN-13(EAN): 9781137287045 Издательство: Springer Рейтинг: Цена: 10760.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations.
Название: Epica Book 31 ISBN: 1350024716 ISBN-13(EAN): 9781350024717 Издательство: Bloomsbury Academic Рейтинг: Цена: 11880.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Beautifully illustrated with over 1000 colour images, the 31st edition of the Epica Book showcases more than 850 creative projects honoured in the 2017 Epica Awards- including fascinating background stories on all the latest Epica d'Or winners. Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.
*This book is in the Rapid Communications in Conflict and Security (RCCS) Series (General Editor: Geoffrey R.H. Burn).
With the consolidation of the Russian state under the rule of Vladimir Putin, Russia has begun to assert itself on the international stage to a degree that has not been seen since the end of the Soviet Union. In particular, Russia has engaged in a number of aggressive actions against its neighbors (e.g., Georgia, Ukraine) while also re-asserting its interests in Eastern Europe, the Middle East, Central Asia, and more generally in global forums. Chief among this new assertiveness is the development of non-conventional assets of propaganda, information technology, communications, space-based assets, and cyber technology.
While many have discussed the rise of asymmetrical warfare, Russian foreign policy, and Russia's post-Soviet wars, what makes this book unique is how it puts these discussions together into a cogent analysis of contemporary Russian foreign policy alongside current international relations theories. This study examines Russia's recent wars in the Caucasus and Eastern Europe and outlines the focus of Russian assertiveness in key regions central to their security interests. Further, it elucidates the threat that Russian conventional and unconventional warfare poses to populations in Eastern Europe, Central Asia, and elsewhere. In addition, the book highlights the propensity of Russian military thinkers to see a blurring of the line between peace and war, and how Russian capabilities are being used to take advantage of this blurred line.
In the book's conclusion, prescriptions are made as to how the Western powers, and especially the United States, can attempt to blunt Russian aggression, particularly against NATO nations. Among these prescriptions is that the West must rebut the current Russian information and propaganda campaigns in Europe and elsewhere. Further, the West must recognize the increased Russian flexibility to respond to unexpected and spontaneous events in nations around the globe with the development of its information, cyber, and propaganda assets. The conclusion asserts that defense of key Western allies such as the Baltic Republics requires not only a conventional presence (such as NATO forces) but also the development and deployment of asymmetrical assets to counter the Russian capabilities.
Learning from Russia's Recent Wars is an important book for Russian studies, international relations, and foreign policy collections.
Автор: Percy, Larry (Larry Percy Consulting, USA) Название: Strategic Integrated Marketing Communications ISBN: 036777061X ISBN-13(EAN): 9780367770617 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication.
Автор: Percy, Larry (larry Percy Consulting, Usa) Название: Strategic integrated marketing communications ISBN: 0367770628 ISBN-13(EAN): 9780367770624 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication.
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