Corporate Communications in Restructuring Phases: Successfully Shaping Change with Strategic Communication, Gartner Ulrich
Название: Humanitarianism, communications and change ISBN: 1433125269 ISBN-13(EAN): 9781433125263 Издательство: Peter Lang Рейтинг: Цена: 6713.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Humanitarianism, Communications and Change is the first book to explore humanitarianism in today’s rapidly changing media and communications environment. Based on the latest academic thinking alongside a range of professional, expert and insider views, the book brings together some of the most authoritative voices in the field today. It examines how the fast-changing nature of communications throws up new challenges but also new possibilities for humanitarian relief and intervention. It includes case studies deployed in recent humanitarian crises, and significant new communication developments including social media, crisis mapping, SMS alerts, big data and new hybrid communications. And against the backdrop of an increasingly globalized and threat-filled world, the book explores how media and communications, both old and new, are challenging traditional relations of communication power.
Описание: Successful relationships with publics are based on how people are treated, so public relations should help foster happiness and joy and by that improve organisational success and the well-being of people. This book explores how public relations contributes to the well-being of its publics and presents findings from current research in the field.
Автор: Stanton Richard Название: Corporate Strategic Communication ISBN: 1137544074 ISBN-13(EAN): 9781137544070 Издательство: Springer Рейтинг: Цена: 6707.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Taking a new approach to strategic corporate communication, this book provides students and practitioners with the tools needed to understand what makes a successful communication strategy and how to implement it. It features global case studies from a wide range of business sectors to link theory and models with real world practice.
Автор: Abernathy Penelope Muse Название: Saving Community Journalism: The Path to Profitability ISBN: 1469615428 ISBN-13(EAN): 9781469615424 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4990.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability for community newspapers. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue.
Автор: Sterling Название: Shaping American Telecommunications ISBN: 0805822372 ISBN-13(EAN): 9780805822373 Издательство: Taylor&Francis Рейтинг: Цена: 11176.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Examines the technical, regulatory, and economic forces that have shaped the development of American telecommunications services. This volume is both an introduction to the basic technical, economic, and regulatory principles underlying telecommunications, and a detailed account of major events that have marked development of the sector in the US.
Автор: Sterling Название: Shaping American Telecommunications ISBN: 0805822364 ISBN-13(EAN): 9780805822366 Издательство: Taylor&Francis Рейтинг: Цена: 29093.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Examines the technical, regulatory, and economic forces that have shaped the development of American telecommunications services. This volume is both an introduction to the basic technical, economic, and regulatory principles underlying telecommunications, and a detailed account of major events that have marked development of the sector in the US.
Описание: Through a sustained assessment of creative (climate) communications, this handbook helps get us `unstuck` in conversations about climate change at the science-policy interface and in our everyday lives, and helps confront an urgent need to `smarten up` in order to meet the demands of a twenty-first century communications environment.
Описание: Strategic Corporate Communication: Core Concepts for Managing Your Career and Your Clients' Brands introduces readers to essential strategies in corporate communication. The book centers upon the idea that in order to be successful, communication professionals not only require outward-facing competencies to represent and serve clients, but also personal competencies of self-awareness and self-positioning to manage their careers.
The text grounds corporate communication in theoretical research and marketplace practices that demonstrate foundational corporate communication elements such as strategy, brand, storytelling, communities, messaging, context, ethics, influence, research and measurement, leadership and management, and change.
Each chapter introduces relevant theory related to a particular topic, ways in which the information can support career planning, and how the content and skills covered in the chapter apply in the context of the work environment or future interactions with clients. Practical application opportunities at both the personal and organizational level encourage careful reflection throughout. The inclusion of SWOT exercises and case studies with guiding questions inspires critical thinking and further exploration.
Strategic Corporate Communication is an ideal text for upper-division undergraduate and graduate-level courses in strategic, public relations, corporate, branding, professional, and marketing communication.
Описание: Contemplating Corporate Marketing, Identity and Communication brings together a variety of perspectives on corporate marketing, identity and communication with a view towards stimulating debate about the advances in these key areas.
Название: Climate change, media & culture ISBN: 1787699684 ISBN-13(EAN): 9781787699687 Издательство: Emerald Рейтинг: Цена: 15854.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The acceleration of global climate change creates a nexus for the examination of power, political rhetoric, science communication, and sustainable development. This book takes an international view of twenty first century environmental communication to critically explore mediated expressions of climate change.
When we are told so regularly that we live in a ‘post truth’ age and are surrounded by ‘fake news’, it can be tempting to think of politics as primarily mediated. Discussion and analysis of public affairs is preoccupied with the power and reach of platforms or the passion and rage of social media exchanges. As important as these issues may be, a focus on the communicative risks downgrading the political.
Media, Democracy and Social Change puts politics back into political communications. It shows how within a digital media ecology, the wider context of neoliberal capitalism remains essential for understanding what political communications is, and can hope to be.
Tackling broad themes of structural inequality, technological change, political realignment and social transformation, the book explores political communications as it relates to debates around the state, infrastructures, elites, populism, political parties, activism, the legacies of colonialism, and more.
It is both an expert introduction to the field of political communications, and a critical intervention to help re-imagine what a democratic politics might mean in a digital age. It will be essential reading for students, researchers and activists.
Aeron Davis, Natalie Fenton, Des Freedman and Gholam Khiabany all work at the Department of Media and Communication at Goldsmiths, University of London, where they teach together on the MA in Political Communications.
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