Автор: Mark Margaret, Pearson Carol S., Mark Margaret Название: The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes ISBN: 0071364153 ISBN-13(EAN): 9780071364157 Издательство: McGraw-Hill Рейтинг: Цена: 4275.00 р. Наличие на складе: Есть (1 шт.) Описание: Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
Описание: Your customers need help only you can provide. Learn how to become their superhero!
Автор: Thomas Andrew Название: Customer Trap ISBN: 1484203860 ISBN-13(EAN): 9781484203866 Издательство: Springer Рейтинг: Цена: 3207.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Customer Trap: How to Avoid the Biggest Mistake in Business is Thomas and Wilkinson`s sequel to The Distribution Trap: Keeping Your Innovations from Becoming Commodities, which won the Berry-American Marketing Association Prize for the best marketing book of 2010.
Автор: Fredrik Andr?n-Sandberg Название: Commodities Pricing and the Bulk Trap ISBN: 3319891847 ISBN-13(EAN): 9783319891842 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book takes a fresh look at pricing, product differentiation and the need for decommoditisation in market sectors where products and services are standardised and interchangeable. In the first chapters the book explains what commodities are, and puts them into a historical perspective to promote an understanding of their production and its effects. From this baseline the book then presents a case study on how decommoditisation has progressed within the energy industry. Building on this case study and learnings from other sectors, it develops a theoretical framework, characterising the processes and mechanisms observed to be extended towards different industries.
This framework is then utilised in the following chapters as a model to explain the progression of decommoditisation, and to examine other sectors through this lens. To conclude, the book presents the implications for stakeholders and suggestions on how to respond to them from a policy and business standpoint. In a final chapter the book develops an outlook on current trends and possible alternative pathways, and summarizes the main takeaways for management professionals and policymakers alike.
Автор: Fredrik Andr?n-Sandberg Название: Commodities Pricing and the Bulk Trap ISBN: 3319724673 ISBN-13(EAN): 9783319724676 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book takes a fresh look at pricing, product differentiation and the need for decommoditisation in market sectors where products and services are standardised and interchangeable. In the first chapters the book explains what commodities are, and puts them into a historical perspective to promote an understanding of their production and its effects. From this baseline the book then presents a case study on how decommoditisation has progressed within the energy industry. Building on this case study and learnings from other sectors, it develops a theoretical framework, characterising the processes and mechanisms observed to be extended towards different industries.
This framework is then utilised in the following chapters as a model to explain the progression of decommoditisation, and to examine other sectors through this lens. To conclude, the book presents the implications for stakeholders and suggestions on how to respond to them from a policy and business standpoint. In a final chapter the book develops an outlook on current trends and possible alternative pathways, and summarizes the main takeaways for management professionals and policymakers alike.
Автор: Lidman Rufus Название: How to Become a Digital Marketing Hero ISBN: 1912562219 ISBN-13(EAN): 9781912562213 Издательство: Неизвестно Рейтинг: Цена: 2647.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
How do you succeed with your digital efforts when the possibilities within digital marketing are endless? Are you using the right tools? The best strategies?
This digital guide will turn you into the company's digital hero. Here you will find concrete strategic guidance, valuable advice and practical cases.
The book's three focus areas are:
The digital tools. The different parts of digital marketing, including social media, display advertising, search engine marketing, site strategy and digital CRM.
The digital strategy process. A well-proven method to develop a digital strategy. The 7-step process will show you maximum probability of achieving the goal in the shortest possible time, with the least possible resources.
The digital measurement. Measurement of the effects and methods to optimize your digital strategy.
This book is written for everyone who wants to reach consumers in a way that is fast, easy and efficient in regards to goal and cost.
Rufus Lidman is one of Europe's leading Digital Strategists and sought after consultant. On his client list you can find more than 100 companies including Samsung, Mercedes and IKEA. Moreover, Lidman has founded the world association of digital marketing, IAB, and has been the digital advisor for the world's largest advertising association, WFA. Today he is the founder and CEO of AIAR, where he has developed the world's second most downloaded app within Digital Marketing. This book is the analogue version of that app, which is the most loved and searched for application among the 165 countries it exists in today.
Автор: Kolster, Thomas Название: The Hero Trap ISBN: 0367242702 ISBN-13(EAN): 9780367242701 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Uncovers a simple point that is key to driving growth in the 21st century: if you put people in control of the marketing mix, they can grow and in turn grow your organisation.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
