Be Your Customer`s Hero: Real-World Tips & Techniques for the Service Front Lines, Toporek Adam
Автор: Frei Frances, Morriss Anne Название: Uncommon Service: How to Win by Putting Customers at the Core of Your Business ISBN: 1422133311 ISBN-13(EAN): 9781422133316 Издательство: Неизвестно Рейтинг: Цена: 4250.00 р. Наличие на складе: Есть (1 шт.) Описание: Offers a fresh approach for greater productivity, profitability, and competitive advantage through service. This title shows how, in a volatile economy where the old rules of strategic advantage no longer hold true, service must become a competitive weapon, not a damage-control function.
Описание: Helps you understand consumer psychology to drive profits and growth. This title explains how consumers perceive services and shows you how toenhance the customer experience - every time. It identifies and demystifies the psychological triggers behind customer behavior.
Описание: With the advent of `cloud computing` and radical changes in the engineering of some utilities, the marketing of services that are based on a technical infrastructure is about to become as important and sophisticated as in, say, consumer products. This book explores their story and experience.
Описание: Three customer experience experts provide executives and senior managers with cost-effective, sustainable methods for creating a superior customer experience--which generates heightened profitability in the age of rapid information flows and expanding customer expectations.
Описание: Praise for The Best Service Is No Service "A very sharp and practical treatise on why so many call centers and service operations are playing with the wrong deck of cards altogether. We strongly recommend it to anyone involved in customer service issues. " -Don Peppers and Martha Rogers, Ph.D.
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