Even though the number of working women has steadily increased over the last few years, women are still significantly under-represented in STEM activities (i.e. mathematics, informatics, science and technology).
In order to eliminate this under-representation, numerous education policies and corporate initiatives, particularly in the recent past, have been aimed at increasing women's enthusiasm for STEM activities and professions. According to the latest surveys, however, it is clear that these efforts have not yet led to the desired success. Compared to their male counterparts, women continue to do fewer STEM activities.
One possible reason for this is that relatively little is yet known about the concrete impact of the above education policies on working with innovation and technology: What are the gender differences between women and men? Is it enough to recognize these differences, or should these differences ideally not only be recognized, but also treated appropriately or even encouraged?
This anthology deals with current topics in technology and innovation management against the background of these and other gender-relevant aspects. Empirical analyses and experiments in collaboration with companies from various sectors provide a sound scientific basis on which new results and findings are presented: How do women and men deal with creativity and competition? How are technologies applied and how can differences in access to technology be deduced?
Answers to these and other questions help decision-makers in politics and business to proactively use the differences between women and men to motivate women to work in the STEM field and to strengthen them by acknowledging existing differences.
Описание: New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.
This book draws attention to the classic, seminal articles in entrepreneurship that have made profound contributions to the field’s emergence, development, and maturity. In each chapter, a classic is identified, ideas contained therein that are still relevant to the field are discussed, and subsequently follow-up research that is being conducted based on these ideas is highlighted, including possible areas of future research. Scholars will embrace this systematic effort to identify and reveal the contribution of classic articles in entrepreneurship research and their impact on subsequent scholarship.
Описание: Being an entrepreneur is risky. USA Today has written that "only 1 out of 5 new businesses survive past their first year of operation." Even fewer new businesses make it to five or ten years. Those who want to buck the odds must have persistence, resilience, and creativity to survive. An entrepreneur with over 30 years of experience knows all too well what a challenge it can be to start a business and has created a book to help budding entrepreneurs to not only build their business but to thrive. The Entrepreneur's Survival Handbook covers challenges entrepreneurs face that are not common knowledge-or even discussed. It includes essential topics such as these: -The wisdom of hiring friends and family -The importance of an employee manual -Overcoming the fear of such a big undertaking -How to read a room -Solutions to potential problems The handbook features 52 pointers for entrepreneurs--one for each week of the year--to study and record results. Entrepreneurs can read them one by one or shuffle them like a deck of cards. This one-of-a-kind resource serves as an excellent complement to traditional business school training, allowing entrepreneurs their best chance to achieve success and build their businesses.
Описание: Drawing on years of unprecedented access to the best and most influential culinary R&D teams in the world, Vaughn Tan reveals how they exemplify what he calls the uncertainty mindset. A revelatory look at the R&D kitchen, The Uncertainty Mindset upends conventional wisdom about how to organize for innovation and offers practical insights.
Описание: This book offers powerful thought-provoking entrepreneurial insights, stories and strategies from a diverse line up of 20 coauthors from around the world. Chances are this book contains exactly what you need to excel your business into the top 5% in your category world-wide.
Автор: James Alleman; ?ine Marie Patricia N?-Sh?illeabh?i Название: Demand for Communications Services – Insights and Perspectives ISBN: 1489979662 ISBN-13(EAN): 9781489979667 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Honoring the work of Lester Taylor, this book offers essays on public good characteristice of media and networks, plus advances in theory, empirical applications, evidence-based policy and more. An appendix reviews Taylor`s contributions using bibliometrics.
Название: Developing insights on branding in the b2b context ISBN: 178756276X ISBN-13(EAN): 9781787562769 Издательство: Emerald Рейтинг: Цена: 15651.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.
Описание: Being an entrepreneur is risky. USA Today has written that "only 1 out of 5 new businesses survive past their first year of operation." Even fewer new businesses make it to five or ten years. Those who want to buck the odds must have persistence, resilience, and creativity to survive. An entrepreneur with over 30 years of experience knows all too well what a challenge it can be to start a business and has created a book to help budding entrepreneurs to not only build their business but to thrive. The Entrepreneur's Survival Handbook covers challenges entrepreneurs face that are not common knowledge-or even discussed. It includes essential topics such as these: -The wisdom of hiring friends and family -The importance of an employee manual -Overcoming the fear of such a big undertaking -How to read a room -Solutions to potential problems The handbook features 52 pointers for entrepreneurs--one for each week of the year--to study and record results. Entrepreneurs can read them one by one or shuffle them like a deck of cards. This one-of-a-kind resource serves as an excellent complement to traditional business school training, allowing entrepreneurs their best chance to achieve success and build their businesses.
Описание: The book recognises three compartmental debates surrounding control, innovative entrepreneurship, and knowledge management which need to be integrated to support the entrepreneurial adventure. Acknowledging a need to build a bridge between theory and practice, the book provides a rich empirical analysis to support the theoretical issues raised.
What is a single-minded proposition? If you know Nike, you know the answer: Just Do It. This is the iconic line known and loved by Nike users worldwide that began its life as a single-minded proposition on a creative brief. Most SMPs don't become this famous. That's because they are exceedingly hard to write. But when they're done well, sometimes they reach this exalted status.
From the author of the critically acclaimed How To Write An Inspired Creative Brief 2nd edition comes a new critically acclaimed graphic text devoted exclusively to this small collection of words on the creative brief: How To Write A Single-Minded Proposition: Five insights on advertising's most difficult sentence. Plus two new approaches.
In a step-by-step process, Howard demonstrates how five key ingredients on every creative brief work together to produce the single-minded proposition (SMP), the singular message that explains your brand's promise. He interviewed over 30 advertising and marketing professionals all over the globe for their thoughts on this one key line. Then he introduces you to two thought leaders who offer alternative ideas on where the creative brief can go.
This neat package of thought-provoking ideas, easy-to-do practical exercises, and fun graphics fit together in a concise and compelling 100 pages. A quick read that you'll return to regularly for its clear explanations and valuable examples.
Автор: James Alleman; ?ine Marie Patricia N?-Sh?illeabh?i Название: Demand for Communications Services – Insights and Perspectives ISBN: 1461479924 ISBN-13(EAN): 9781461479925 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Honoring the work of Lester Taylor, this book offers essays on public good characteristice of media and networks, plus advances in theory, empirical applications, evidence-based policy and more. An appendix reviews Taylor`s contributions using bibliometrics.
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