Life Cycle and Maturity Models for Online Communities
Community Management
Case Study in Focus: CA Technologies
Business Impact Through Community
Developing B2B Social Communities
Автор: Monika Maria M?hring Название: Innovation in a High Technology B2B Context ISBN: 3658057203 ISBN-13(EAN): 9783658057206 Издательство: Springer Рейтинг: Цена: 10760.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Investment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in large corporations.
Автор: Luck Ian J. Название: Demand Generation Marketing 101: How to Create B2B Demand ISBN: 0692165819 ISBN-13(EAN): 9780692165812 Издательство: Неизвестно Цена: 8734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
So here's the thing...there's no magic bullet to B2B demand generation. Let's just get that out of the way first. If you're looking to flip a switch or depend on a single channel for success, you will fail.
B2B demand generation is hard work. It takes hundreds of hours of work to launch and sustain an effective demand generation strategy. You have to cover a lot of ground with a deliberate and thoughtful strategy in order to break through the noise. So what do you say, are you up for a challenge?
Still here?
Great. Strap in and hold on. Your crash course in B2B demand generation has officially begun In this book, we'll only focus on those channels that our team and clients have experienced substantial gains. If a channel has been left out, it doesn't mean it's not a viable channel, it just means we don't think it's where you should focus your energy at the beginning or even in the development phase of your program. Here, we'll provide a framework for those of you just starting to develop your B2B demand generation machine or mature your existing machine with a few additional scalable strategies.
In this book, we first lay a solid foundation with the structure of a campaign outlining the 40-40-20 rule and the 2 mountains of B2B demand generation (inbound and outbound marketing). Then, we dive right into the most effective inbound strategies and tactics our team have discovered to date. Next up we cover the ever important account-based strategy to better frame our outbound channels properly. And finally, we clue you in on our secrets to crafting the perfect holistic approach and the tech framework you need to build in order to support your B2B demand generation machine.
Описание: A proven approach to building market leadership in today`s crowded markets, presented with case studies, entertaining stories and practical tools and advice.
Описание: Im Rahmen der Kundenkommunikation ist es von zentraler Bedeutung, den Einsatz von Direktmarketing (DIMA) und Verkaufsau endienst (VAD) nicht isoliert voneinander zu betrachten, sondern diese Instrumentarien gezielt und koordiniert einzusetzen. Trotz der zunehmenden praktischen Bedeutung fehlt bisher eine systematische wissenschaftliche Auseinandersetzung mit der Thematik des koordinierten Einsatzes von DIMA und VAD. Vor diesem Hintergrund folgt Tobias Fredebeul-Krein einem explorativen Forschungsansatz und fьhrt 44 Tiefeninterviews mit Entscheidern aus Unternehmen verschiedener Branchen, in denen sich die Erfahrung aus unterschiedlichen Tдtigkeiten der oberen Management-Hierarchieebenen widerspiegelt. Auf Grundlage der explorativen Analyse identifiziert der Autor zentrale Determinanten sowie potenzielle Erfolgsfaktoren und Erfolgswirkungen eines koordinierten Einsatzes von DIMA und VAD. Auf dieser Basis entwickelt der Autor ein umfassendes Forschungsmodell und nimmt eine Typologisierung der betrachteten Unternehmen vor.
Описание: The proven B2B sales growth plan that builds on the success of Predictable Revenue, the breakout bestseller hailed as "Silicon Valley`s sales bible" (Inc.com)
Автор: Kotler Название: B2B Brand Management ISBN: 3540253602 ISBN-13(EAN): 9783540253600 Издательство: Springer Рейтинг: Цена: 5583.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is one of the first books to probe deeply into the art and science of branding industrial products. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.
Автор: Philip Kotler; I. Michi; Waldemar Pfoertsch Название: B2B Brand Management ISBN: 3642064701 ISBN-13(EAN): 9783642064708 Издательство: Springer Рейтинг: Цена: 5583.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is one of the first books to probe deeply into the art and science of branding industrial products. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.
Автор: Manouvrier Название: Application Integration EAI B2B BPM and SOA ISBN: 1848210884 ISBN-13(EAN): 9781848210882 Издательство: Wiley Рейтинг: Цена: 22010.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Application integration assembles methods and tools for organizing exchanges between applications, and intra- and inter-enterprise business processes. A strategic tool for enterprises, it introduces genuine reactivity into information systems facing business changes, and as a result, provides a significant edge in optimizing costs.
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