B2B Brand Management, Philip Kotler; I. Michi; Waldemar Pfoertsch

Автор: Woodburn
Название: Key Account Management: The Definitive Guide, 3rd Edition
ISBN: 047097415X ISBN-13(EAN): 9780470974155
Издательство: Wiley
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Цена: 6170.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.

Автор: Kotler
Название: B2B Brand Management
ISBN: 3540253602 ISBN-13(EAN): 9783540253600
Издательство: Springer
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Цена: 5583.00 р.
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Описание: This is one of the first books to probe deeply into the art and science of branding industrial products. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.

Автор: Aashish Srivastava
Название: Electronic Signatures for B2B Contracts
ISBN: 8132217527 ISBN-13(EAN): 9788132217527
Издательство: Springer
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Цена: 15372.00 р.
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Описание: This analysis of results from a unique empirical research study in Australia examines the issues associated with accepting electronic signatures on business-to-business contracts, and includes a special section on the technology`s historical development.

Автор: Monika Maria M?hring
Название: Innovation in a High Technology B2B Context
ISBN: 3658057203 ISBN-13(EAN): 9783658057206
Издательство: Springer
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Цена: 10760.00 р.
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Описание: Investment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in large corporations.

Автор: Brooks M
Название: Developing B2B Social Communities: Keys to Growth, Innovatio
ISBN: 1430247134 ISBN-13(EAN): 9781430247135
Издательство: Springer
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Цена: 3207.00 р.
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Описание:

1. The Human Need to Connect
2. Community as the Centerpiece of B2B Engagement
3. Community Models
4. Life Cycle and Maturity Models for Online Communities
5. Community Management
6. Case Study in Focus: CA Technologies
7. Business Impact Through Community
8. Developing B2B Social Communities

Автор: Heding Tilde
Название: Brand Management
ISBN: 113880469X ISBN-13(EAN): 9781138804692
Издательство: Taylor&Francis
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Цена: 6889.00 р.
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Описание: For more than three decades it has been argued that the brand is an important value creator and should be a top management priority. However, the definition of what a brand is remains elusive. BRAND MANAGEMENT: RESEARCH, THEORY, AND PRACTICE fills a gap in the market, providing an understanding of different 'schools of thought' in brand management and offers deep insight into the opening question of the opening question of almost every brand management course: 'What is a brand?' This comprehensive second edition offers an exhaustive scientific analysis of various approaches to brand management developed over the past thirty years. It also delivers a thorough understanding of the strategic and managerial implications of different brand perspectives.