Описание: A deeper examination of Basel III for more effective capital enhancement The Handbook of Basel III Capital Enhancing Bank Capital in Practice delves deep into the principles underpinning the capital dimension of Basel III to provide a more advanced understanding of real-world implementation.
Автор: Lorann Downer Название: Political Branding Strategies ISBN: 1137580283 ISBN-13(EAN): 9781137580283 Издательство: Springer Рейтинг: Цена: 7965.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
Автор: K. Dinnie Название: City Branding ISBN: 1349317586 ISBN-13(EAN): 9781349317585 Издательство: Springer Рейтинг: Цена: 10480.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
Автор: Rahmat Hashim, Mohd Hafiz Mohd Hanafiah, Mohd Raziff Jamaluddin Название: Positioning and Branding Tourism Destinations for Global Competitiveness ISBN: 1522572538 ISBN-13(EAN): 9781522572534 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 29938.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship.Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Featuring coverage on a broad range of topics such as hospitality, brand loyalty, and knowledge transfer, this book is ideally designed for industry professionals including those within the hotel, leisure, transportation, theme park, and food service sectors, policymakers, practitioners, researchers, and students.
Автор: F. Go; R. Govers Название: International Place Branding Yearbook 2012 ISBN: 0230239641 ISBN-13(EAN): 9780230239647 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.
Название: Sustainable Tourism: Breakthroughs in Research and Practice ISBN: 1522575049 ISBN-13(EAN): 9781522575047 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 50312.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Features current research that takes an in-depth look at cooperative strategies and governance for conserving and promoting tourism within both developed and developing economies. This publication highlights a range of topics such as tourism development, environmental protection, and responsible hospitality.
Автор: Gre?goire Mallard Название: Gift Exchange: The Transnational History of a Political Idea ISBN: 1108489699 ISBN-13(EAN): 9781108489690 Издательство: Cambridge Academ Рейтинг: Цена: 10771.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines gift exchanges as a foundational notion both in anthropology and in debates about international economic governance. This title is also available as Open Access on Cambridge Core.
Автор: Gre?goire Mallard Название: Gift Exchange: The Transnational History of a Political Idea ISBN: 1108453481 ISBN-13(EAN): 9781108453486 Издательство: Cambridge Academ Рейтинг: Цена: 5069.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines gift exchanges as a foundational notion both in anthropology and in debates about international economic governance. This title is also available as Open Access on Cambridge Core.
Описание: Hospitality Finance and Accounting provides a uniquely concise, accessible and comprehensive introduction to hospitality, finance and accounting from a managerial perspective. By avoiding unnecessary jargon and focusing on the essentials, this book offers a crucial breakdown of this often overly-complex subject area.
Описание: Hospitality Finance and Accounting provides a uniquely concise, accessible and comprehensive introduction to hospitality, finance and accounting from a managerial perspective. By avoiding unnecessary jargon and focusing on the essentials, this book offers a crucial breakdown of this often overly-complex subject area.
Автор: Bernard Lane, Elisabeth Kastenholz Название: Rural Tourism: New Concepts, New Research, New Practice ISBN: 0367264781 ISBN-13(EAN): 9780367264789 Издательство: Taylor&Francis Рейтинг: Цена: 6736.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A comprehensive review of the latest developments in the fast evolving subject of rural tourism in the developed world, covering concepts, markets, marketing, product development, sustainability, research and governance. This book was originally published as a special issue of the Journal of Sustainable Tourism.
Автор: Michel Desbordes, Andre Richelieu Название: International Sport Marketing: Issues and Practice ISBN: 036715109X ISBN-13(EAN): 9780367151096 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business.
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