City Branding, K. Dinnie

Автор: Davis, John Andrew
Название: Competitive success, how branding adds value
ISBN: 0470998229 ISBN-13(EAN): 9780470998229
Издательство: Wiley
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Цена: 8070.00 р.
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Описание: Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications.

Автор: Anttiroiko Ari-Veikko
Название: The Political Economy of City Branding
ISBN: 041585945X ISBN-13(EAN): 9780415859455
Издательство: Taylor&Francis
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Цена: 22968.00 р.
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Описание: This book discusses city branding from the perspective of numerous post-industrial cities in North America, Europe, East Asia and Australasia.

Автор: Nguyen Bang
Название: Asia Branding
ISBN: 1137489952 ISBN-13(EAN): 9781137489951
Издательство: Springer
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Цена: 8079.00 р.
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Описание: This edited collection includes a unique blend of theory, research and practice across both consumer and corporate branding and discusses the topics of brand communication, brand relationships, social media branding, brand reputation, place brands, university branding and brand innovation.

Автор: Severin Dennhardt
Название: User-Generated Content and its Impact on Branding
ISBN: 365802349X ISBN-13(EAN): 9783658023492
Издательство: Springer
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Цена: 6986.00 р.
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Описание: Four independent studies demonstrate that first, successful brands can be created in virtual worlds, second, user-generated content drives the creation of unique brands, third social media strongly influences the social value perception of brands, and fourth, social media impacts consumers` purchase decision process.

Автор: F. Go; R. Govers
Название: International Place Branding Yearbook 2012
ISBN: 0230239641 ISBN-13(EAN): 9780230239647
Издательство: Springer
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Цена: 6986.00 р.
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Описание: This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.

Автор: Mauri
Название: Place Branding
ISBN: 1472455924 ISBN-13(EAN): 9781472455925
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.

Автор: Torelli Carlos J
Название: Globalization, Culture and Branding
ISBN: 1137333316 ISBN-13(EAN): 9781137333315
Издательство: Springer
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Цена: 12577.00 р.
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Описание: Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.

Автор: Fri?rik Larsen
Название: Energy Branding
ISBN: 3319571974 ISBN-13(EAN): 9783319571973
Издательство: Springer
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Цена: 7685.00 р.
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Описание: Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry.