Fashion Buying and Merchandising, Boardman, Rosy , Parker-Strak, Rachel , Henninge

Автор: Morgan, Tony
Название: Visual Merchandising
ISBN: 1780676875 ISBN-13(EAN): 9781780676876
Издательство: Laurence King
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Цена: 3793.00 р.
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Описание: A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers.

It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior. This new edition contains two new case studies, updated images, and new material on digital and interactive visual merchandising.

Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.

Автор: Alessandra Vecchi, Chitra Buckley
Название: Handbook of Research on Global Fashion Management and Merchandising
ISBN: 152250110X ISBN-13(EAN): 9781522501107
Издательство: Mare Nostrum (Eurospan)
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Цена: 48787.00 р.
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Описание: Explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modelling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.

Автор: Berkhout, Constant
Название: Assortment and merchandising strategy
ISBN: 3030111628 ISBN-13(EAN): 9783030111625
Издательство: Springer
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Цена: 6986.00 р.
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Описание: Demonstrating how retailers can tap into shoppers’ needs for variety without increasing complexity and stress, this innovative book combines cutting-edge research with hands-on, practical frameworks. Experts in the retail sector have long been convinced that small assortments are more appealing to shoppers than large selections of products; in other words, less is more. However, the human brain has an innate need for variety. Addressing this challenge Constant Berkhout offers practical merchandising guidelines both for stores and online retailers. Indeed, studies show that it is not the actual size of assortment that drives traffic to online stores, but the perception of assortment variety. The author illustrates how decisions around assortment and visual merchandising must be made in conjunction with each other, rather than separately, and provides a step-by-step plan to do so. Grounded on shopper needs, emotions and behaviours that apply to both online and brick-and-mortar stores, this book integrates assortment and merchandise thinking and takes a human and shopper perspective. With practical frameworks that can easily be implemented in real-life situations along with examples from a number of retail sectors, Assortment and Merchandising Strategy provides a deeper and much-needed understanding of how shoppers process information, and the strategies that retailers must adopt in order to satisfy and retain their customers.

Автор: Pegler, Martin M. Kong, Anne
Название: Visual merchandising and display
ISBN: 1501315366 ISBN-13(EAN): 9781501315367
Издательство: Bloomsbury
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Цена: 13365.00 р.
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Описание: This book is devoted to one of the most important areas of Ramsey theory-the Ramsey theory of product spaces. It is a culmination of a series of recent breakthroughs by the two authors and their students who were able to lift this theory to the infinite-dimensional case. The book presents major results and methods in the area, such as Szemeredi`s regularity method and the hypergraph removal lemma.

Автор: Seaberg
Название: Menu Design: Merchandising and Marketing, 4th Edit
ISBN: 0471289833 ISBN-13(EAN): 9780471289838
Издательство: Wiley
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Цена: 19792.00 р.
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Описание: Here in a single, thoroughly updated volume, is everything you must know to develop a menu that will dramatically enhance a restaurant`s image. The Fourth Edition addresses the full spectrum of restaurant establishments and the entire gamut of menu possibilities from the perspective of design.