Social Media Communication, Lipschultz, Jeremy Harris
Новое издание
Автор: Lipschultz, Jeremy Harris Название: Social Media Communication ISBN: 1032251778 ISBN-13(EAN): 9781032251776 Издательство: Taylor&Francis Цена: 22202.00 р. Наличие на складе: Есть у поставщикаПоставка под заказ.
Старое издание
Автор: Morris Название: The Handbook of Journal Publishing ISBN: 1107653606 ISBN-13(EAN): 9781107653603 Издательство: Cambridge Academ Рейтинг: Цена: 7817.00 р. Наличие на складе: Есть (1 шт.) Описание: The Handbook of Journal Publishing is an up-to-date and comprehensive handbook written by experienced professionals, covering all aspects of journal publishing, both online and in print. It is a basic reference source for publishers, librarians and scholars dealing with such issues as copyright, business models, scholarly communication and intellectual property.
Автор: Moore, Schuyler M., Название: The biz : ISBN: 1935247182 ISBN-13(EAN): 9781935247180 Издательство: Gazelle Book Services Рейтинг: Цена: 4783.00 р. Наличие на складе: Поставка под заказ.
Описание: Today's film industry is a legal and financial obstacle course that independent filmmakers must learn to master. The most comprehensive guide to negotiating that obstacle course is The Biz, a highly accessible overview of the industry's important business, legal, and financial aspects.
Filled with industry-savvy advice, it clearly explains
€ raising financing
€ business structuring
€ securities laws
€ budgeting essentials
€ dealing with the guilds
€ loans
€ completion guarantees
€ distribution deals
€ video on demand
€ virtual reality
€ calculating net profits
€ film-industry accounting practices and contingent payments
€ copyright, publicity, and trademark laws
€ screen credits and talent demands
€ litigation problems
€ bankruptcy
€ taxation of film companies
€ film-industry business jargon
]€]and much more, including many useful sample forms and agreements.
The 5th Edition adds much new material, including the most current information on video on demand and virtual reality, the thoro
Автор: Sanborn Название: A Cognitive Psychology of Mass Communication ISBN: 1138046272 ISBN-13(EAN): 9781138046276 Издательство: Taylor&Francis Рейтинг: Цена: 9645.00 р. Наличие на складе: Нет в наличии.
Описание: In a constantly changing media landscape, A Cognitive Psychology of Mass Communication is the go-to text for any course that examines mass communication from a psychological perspective. Now in its seventh edition, the book continues its exploration of how our experiences with media affect the way we acquire and process knowledge about the world and how this knowledge influences our attitudes and behavior. Updates include end-of-chapter suggestions for further reading, new research and examples for a more global perspective, as well as an added emphasis on the power of social media in affecting our perceptions of reality and ourselves. While including real-world examples, the book also integrates psychology and communication theory along with reviews of the most up-to-date research. The text covers a diversity of media forms and issues, ranging from commonly discussed topics such as politics, sex, and violence, to lesser-studied topics, such as emotions and prosocial media. The accompanying companion website also includes resources for both instructors and students. For students: Chapter outlines, summaries, and review questions Useful links For instructors: Guidelines for in-class discussions Sample syllabus Readers will be challenged to become more sensitized and to think more deeply about their own media use as they explore research on behavior and media effects. Written in an engaging, readable style, the text is appropriate for graduate or undergraduate audiences.
Автор: Jowett G & O`Donnell V Название: Propaganda & Persuasion: Sixth Edition ISBN: 1452257531 ISBN-13(EAN): 9781452257532 Издательство: Sage Publications Рейтинг: Цена: 10613.00 р. Наличие на складе: Поставка под заказ.
Описание: Propaganda and Persuasion, Sixth Edition, by Garth S. Jowett and Victoria O’Donnell, is the only book of its kind to comprehensively cover the history of propaganda and offer insightful definitions and methods to analyze it. Fascinating examples, from ancient times to present day, facilitate a solid understanding of what propaganda is. The book includes current research in propaganda and persuasion, discusses the use of propaganda in psychological warfare, and offers students a systematic approach to analyzing the propaganda and persuasion they will encounter in everyday life.
Описание: Bringing together more than 30 experienced and successful science communicators from across the academic, commercial and media worlds `telling it like it is`, this practical, one-stop resource is essential reading for practising scientists and other professionals who want to share their knowledge.
Автор: Wallace Название: The Psychology of the Internet ISBN: 1107437326 ISBN-13(EAN): 9781107437326 Издательство: Cambridge Academ Рейтинг: Цена: 4435.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This engaging, research-based textbook explores the psychological aspects of cyberspace and provides a balanced overview of the internet`s effects on human behavior and social relationships. Readers learn how social media, texting, online games, and other environments influence impression formation, attraction, online dating, aggression, group dynamics, child development and privacy.
Автор: Blake, Ken, Название: Data skills for media professionals : ISBN: 1119118964 ISBN-13(EAN): 9781119118961 Издательство: Wiley Рейтинг: Цена: 4586.00 р. Наличие на складе: Поставка под заказ.
Описание:
Teaches the basic, yet all-important, data skills required by today's media professionals
The authors of Data Skills for Media Professionals have assembled a book that teaches key aspects of data analysis, interactive data visualization and online map-making through an introduction to Google Drive, Google Sheets, and Google My Maps, all free, highly intuitive, platform-agnostic tools available to any reader with a computer and a web connection. Delegating the math and design work to these apps leaves readers free to do the kinds of thinking that media professionals do most often: considering what questions to ask, how to ask them, and how to evaluate and communicate the answers.
Although focused on Google apps, the book draws upon complementary aspects of the free QGIS geographic information system, the free XLMiner Analysis ToolPak Add-on for Google Sheets, and the ubiquitous Microsoft Excel spreadsheet application. Worked examples rely on frequently updated data from the U.S. Bureau of Labor Statistics, the Federal Election Commission, the National Bridge Inventory of structurally deficient bridges, and other federal sources, giving readers the option of immediately applying what they learn to current data they can localize to any area in the United States. The book offers chapters covering: basic data analysis; data visualization; making online maps; Microsoft Excel and pivot tables; matching records with Excel's VLOOKUP function; basic descriptive and inferential statistics; and other functions, tools and techniques.
Serves as an excellent supplemental text for easily adding data skills instruction to courses in beginning or advanced writing and reporting
Features computer screen captures that illustrate each step of each procedure
Offers downloadable datasets from a companion web page to help students implement the techniques themselves
Shows realistic examples that illustrate how to perform each technique and how to use it on the job
Data Skills of Media Professionals is an excellent book for students taking skills courses in the more than 100 ACEJMC-accredited journalism and mass communication programs across the United States. It would also greatly benefit those enrolled in advanced or specialized reporting courses, including courses dedicated solely to teaching data skills.
Автор: Hamelink Cees J Название: Global Communication ISBN: 1849204241 ISBN-13(EAN): 9781849204248 Издательство: Sage Publications Рейтинг: Цена: 6493.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A student introduction to the history, present and future of global communication from one of Europe`s most respected communication scholars.
Автор: Settle Jaime E. Название: Frenemies ISBN: 1108472532 ISBN-13(EAN): 9781108472531 Издательство: Cambridge Academ Рейтинг: Цена: 5542.00 р. Наличие на складе: Поставка под заказ.
Описание: Using Facebook makes Americans psychologically polarized: negatively judging and stereotyping those people with whom they disagree about politics. The book is for graduates in political science, sociology, social psychology, and mass communication, as well as Americans who want to understand why they are repelled by politics today.
Автор: Gottlieb, Dr Baruch Название: Digital materialism ISBN: 1787436691 ISBN-13(EAN): 9781787436695 Издательство: Emerald Рейтинг: Цена: 9959.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Digital materiality (digimat) proposes a set of basic principles for how we understand the world through digital processes. This short book sets out a methodical materialist understanding of digital technologies, where they come from, how they work, and what they do.
Автор: Potter W. James Название: Media Literacy ISBN: 1483379329 ISBN-13(EAN): 9781483379326 Издательство: Sage Publications Рейтинг: Цена: 10454.00 р. Наличие на складе: Поставка под заказ.
Описание: The latest edition of this bestselling student introduction to media literacy. Supported by a companion website featuring both student and lecturer resources.
Автор: Turow Joseph Название: Media Today ISBN: 1138928461 ISBN-13(EAN): 9781138928466 Издательство: Taylor&Francis Рейтинг: Цена: 9645.00 р. Наличие на складе: Нет в наличии.
Описание:
Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book's media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From newspapers to video games and social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
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