Автор: Chen, Yong Название: Economics of Tourism and Hospitality ISBN: 0367897350 ISBN-13(EAN): 9780367897352 Издательство: Taylor&Francis Цена: 9079.00 р. Наличие на складе: Переиздается Описание: This book offers students an accessible and applied introduction to microeconomics in tourism and hospitality through a comprehensive analysis of the market mechanism, demand and supply, firm behavior and strategy, and transaction and institution.
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Angel Miguel Название: Sustainability in Hospitality ISBN: 1783531991 ISBN-13(EAN): 9781783531998 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book represents the most complete collection yet on how the hospitality industry is addressing sustainability and ethical issues. Presents global viewpoints on embedding sustainability into the hospitality industry, and the impact this could have on transforming the sector into an advocate for more sustainable, eco-conscious tourism.
Название: Tourism as an instrument of development ISBN: 0857246798 ISBN-13(EAN): 9780857246790 Издательство: Emerald Рейтинг: Цена: 26018.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Articulates and debates the concept and methodology of tourism-assisted development. This book examines the theoretical bases of contemporary real-case development projects and illustrates the way tourism can effectively and efficiently focus on development issues, while minimizing undesired impacts on the natural and cultural environments.
Автор: Cavicchi Alessio, Santini Cristina Название: Food and Wine Events in Europe: A Stakeholder Approach ISBN: 0415827817 ISBN-13(EAN): 9780415827812 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Food and wine events have gained popularity internationally. Their importance in local economic development has grown, especially in Europe, as they are seen as a source of income for local economic systems, a way for creating new job positions and effective tools for promoting and increasing typical product awareness and demand.
This book for the first time illustrates the positive and negative impacts of food and wine events from a stakeholder perspective by highlighting several critical aspects such as: (1) advantages and disadvantages of food and wine events; (2) best practice adoption for maximising benefits flowing from event creation; (3) community involvement and knowledge diffusion; (4) effectiveness in promoting local products and creating consumer awareness about products; (5) factors that promote or inhibit the success or achievements of wine and food events. Although the volume primarily focuses on events in Europe, comparisons are made to other regions in the world. Case studies are integrated throughout to illustrate the system of economic and social impacts linked to food and wine events, as well as best practices to achieve effective event management and maximize expected results.
Written by leading academics, this timely and important volume will be valuable reading for all students, researchers and academics interested in Events, Tourism, Hospitality, Gastronomy and Development Studies.
Автор: Shaw Hilary, Shaw Hillary J. Название: The Consuming Geographies of Food: Diet, Food Deserts and Obesity ISBN: 0415818702 ISBN-13(EAN): 9780415818704 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The consumption and distribution of food, as well as its production, has become a major public policy issue over the past few decades; what we eat is no longer merely a private matter but carries significant externalities for wider society.
Автор: Magnini Vincent P. Название: Hotel Manager`s Handbook ISBN: 1771883480 ISBN-13(EAN): 9781771883481 Издательство: Taylor&Francis Рейтинг: Цена: 12707.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This book presents techniques that reflect the vast and varied experience of the authors. They have produced an array of highly effective guest satisfaction techniques from which even the most veteran hoteliers can learn and benefit. With this practical, easy-to-use book, there is no need to sift through pages of narratives in order to identify actionable tactics and strategies that can be applied at the property-level. The book presents one unique and actionable customer satisfaction technique on each page--a useful feature for busy managers.
Автор: Bob Brotherton Название: Researching Hospitality and Tourism ISBN: 1446287548 ISBN-13(EAN): 9781446287545 Издательство: Sage Publications Рейтинг: Цена: 22651.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A long awaited new edition of this popular student guide to doing research in the increasingly popular fields of tourism and hospitality (with pick up in lesiure and events management, too). A hands on, practical book adopted on courses worldwide.
Автор: Muller Johanna Название: Modern Hospitality and Tourism Development ISBN: 1682850129 ISBN-13(EAN): 9781682850121 Издательство: Неизвестно Цена: 22530.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is aimed at providing a detailed analysis of hospitality and tourism industry and their development in a global perspective. Hospitality and tourism industry has become an integral part of world economy. It plays a vital role in gross earnings and foreign exchange returns as well as creation of employment opportunities within any nation. Some of the significant aspects that contribute to the research and development of tourism and hospitality studies include improvement in the public infrastructures and transportation, promotion and marketing of tourist destinations and heritage sites through various channels, enhancing the skills of existing human resource engaged in the tourism and hospitality sectors, management of finances, etc. The book elucidates various facets of tourism and hospitality sector and their direct influence on the regional economic development through detailed case studies and analysis performed by eminent industry experts and academicians from different parts of the world. It would serve as an invaluable source of reference for students, researchers and professionals alike, seeking a comprehensive insight into the tourism and hospitality sectors across different nations.
Описание: Discover the bridge between theory and applied research in the hospitality industryThe success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and presentation techniques are provided to bridge between theory and applied research with ease.Handbook of Marketing Research Methodologies for Hospitality and Tourism clearly details, all in a single volume, the application of research methodology to the real world, as well as showing how to effectively communicate findings and recommendations. This resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing assessment for development planning and assessing focal points and intuitive techniques. The third part helps the reader apply their learned research into strategies. The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings. The text provides appendixes of essential data, and a helpful glossary of terms.Topics in Handbook of Marketing Research Methodologies for Hospitality and Tourism include: qualitative market analysis techniques and applications quantitative market research and analysis techniques and applications approaches to organized site selection studies, market studies, and project feasibility studies identification of the processes and sources for key market data for projects, markets, and sites presentation and communication techniques and strategies for market analysis and research findings the relationship of market analysis and research to marketing and development strategy selection and more!Handbook of Marketing Research Methodologies for Hospitality and Tourism is a perfect resource for upper-level undergraduate students and graduate students in hospitality colleges and schools; hotel and restaurant development and market research personnel in hospitality corporations; and market research firms serving the hospitality industry.
Автор: Gomez Alexander Название: Principles and Practices of Hospitality and Tourism ISBN: 1682851192 ISBN-13(EAN): 9781682851197 Издательство: Неизвестно Цена: 24140.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The tourism and hospitality industries are closely related. In the recent years, there has been an upsurge in the tourism sector and its economic significance has increased. This comprehensive book deals with some crucial aspects of this sector such as hospitality of the local residents, competitiveness of destinations, role of cultural diversity and traditions, cultural tourism, etc. As this field is progressing at a rapid pace, this book will help students and professionals in better understanding this subject.
Название: Political Economy of Tourism ISBN: 113888068X ISBN-13(EAN): 9781138880689 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Political economy, in its various guises and transfigurations, is a research philosophy that presents both social commentary and theoretical progress and is concerned with a number of different topics: politics, regulation and governance, production systems, social relations, inequality and development amongst many others. As a critical theory, political economy seeks to provide an understanding of societies - and of the structures and social relations that form them - in order to evoke social change toward more equitable conditions.
Despite the early influence of critical development studies and political economy on tourism research, political economy has received relatively little attention in tourism research. Political Economy and Tourism the first volume to bring together different theoretical perspectives and discourse in political economy related to tourism. Written by leading scholars, the text is organised into three sequential Parts, linked by the principle that 'the political' and 'the economic' are intimately connected. Part one presents different approaches to political economy, including Marxist political economy, regulation, comparative political economy, commodity chain research and alternative political economies; Part two links key themes of political economy, such as class, gender, labour, development and consumption, to tourism; and Part three examines the political economy at various geographical scales and focuses on the outcomes and processes of the political act of planning and managing tourism production.
This engaging volume provides insights and alternative critical perspectives on political economy theory to expand discussions of tourism development and policy in the future. Political Economy and Tourism is a valuable text for students, researchers and academics interested in Tourism and related disciplines.
Автор: Chesser Jerald Название: Human Resource Management in a Hospitality Environment ISBN: 1771883006 ISBN-13(EAN): 9781771883009 Издательство: Taylor&Francis Рейтинг: Цена: 11482.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This new textbook provides a complete study of human resource management from the perspective of management and operation in a hospitality environment. The hospitality industry continues to grow every day, bringing new challenges and opportunities. This up-to-date textbook provides the information on effective human resource management that mana
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