Название: Stakeholder involvement in social marketing ISBN: 0367641542 ISBN-13(EAN): 9780367641542 Издательство: Taylor&Francis Рейтинг: Цена: 5970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing interventions, as well providing contemporary discussions of social marketing research.
Описание: This book explores two central aspects of shopper behavior at the POP: decision-making itself and how it is affected by in-store and out-of-store factors, with a focus on the role of in-store attention, post-decision choice satisfaction and its determinants. It empirically researches these aspects using data gathered in an eye-tracking field experiment. These data allow for a precise analysis of attention at the POP, as well as of many other important variables of in-store decision-making. Overall, the results show that retailers have less influence on in-store decision-making than manufacturers, despite having control over the POP, as out-of-store factors have a stronger impact on in-store decision-making than in-store factors.
Towards New Perspectives of Capacity Building in Developing and Emerging Countries: An Overview.- Capacity Building for Economic Transformation: Closing the Gap.- Capacity Building in Africa: Towards an Imperative Mindset Transformation.- Under What Circumstances Does Capacity Building Work?.- Capacity Building for Africa's Transformation: Review of Priorities and Research Needs.- Capacity Building in Entrepreneurship for Sustainable Development in Emerging and Developing Countries: Promoting Grassroots Entrepreneurship for Sustainable Development in the Horn of Africa.- Female Entrepreneurship and Capacity Building in Developing Countries: Case of Madagascar.- Capacity Building in Export SME's in Emerging and Developing Countries: From Challenges to Expertise Development in the Mangos Industry in Burkina Faso.- Capacity Building and Diaspora Remittances in Developing and Emerging Countries: Transnational Diaspora Remittances and Capacity Building in Developing and Transition Countries: A Contextual Analysis in Caribbean Islands and Central Asia.- Remittances and Capacity Building Issues in Nepal.- Capacity Building and Revamping the Business Environment in Development and Emerging Countries: From Fiscal Initiatives to Anti-corruptio Strategies.- Resource-based Fiscal Capacity Building in Developing Countries.- Corruption and Capacity Building in Developing Countries: The African/Asian Paradox.
Автор: Krugman, Edward P. Название: Consumer Behavior and Advertising Involvement ISBN: 1138384305 ISBN-13(EAN): 9781138384309 Издательство: Taylor&Francis Рейтинг: Цена: 8114.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company.
Автор: Prof. Dr. Manfred Krafft; Sabine Jaritz Название: Kundenbindung und Involvement ISBN: 3834910368 ISBN-13(EAN): 9783834910363 Издательство: Springer Рейтинг: Цена: 8489.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Joachim Scharioth; Margit Huber Название: Achieving Excellence in Stakeholder Management ISBN: 3642055389 ISBN-13(EAN): 9783642055386 Издательство: Springer Рейтинг: Цена: 12157.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The term `stakeholder management` describes the policy towards all interest groups that have a stake in a company.
Автор: Shaffer Howard J., Blaszczynski Alexander, Ladouceur Robert Название: Responsible Gambling: Primary Stakeholder Perspectives ISBN: 0190074566 ISBN-13(EAN): 9780190074562 Издательство: Oxford Academ Рейтинг: Цена: 15070.00 р. Наличие на складе: Нет в наличии.
Описание: This important resource will inform and better ground both current and future debates on responsible gambling and its intended outcomes, and will be of value to a broad audience of scientists, clinicians, policy makers, regulators, and industry operators interested in the application and evaluation of responsible gambling strategies and activities.
Автор: Anastasi, Chris (anastasi London Ltd, Uk) Название: Strategic stakeholder engagement ISBN: 0367605910 ISBN-13(EAN): 9780367605919 Издательство: Taylor&Francis Рейтинг: Цена: 4898.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book enables organisations of all kinds to engage with decision-makers effectively, providing a good understanding of the key stakeholders involved, the formal and informal process of engagement.
Автор: Brown David M. Название: Internal Marketing: Theories, Perspectives, and Stakeholders ISBN: 0367532972 ISBN-13(EAN): 9780367532970 Издательство: Taylor&Francis Рейтинг: Цена: 6736.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists, and areas in which new perspectives may enrich our understanding of this crucial subject.
Описание: This ground-breaking book uses organizational ethics and stakeholder theory to explore the ethical accountability of leadership in healthcare organizations to their distinct vulnerable stakeholder communities
Описание: This book proposes an analytical concept of effective compliance in response to the question of whether Transnational Private Regulations are suitable normative frameworks contributing to their entities` compliance with human rights standards and effective avoidance of human rights abuses.
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