Absolute Essentials of Digital Marketing, Charlesworth, Alan

Автор: Publishers Vibrant
Название: Digital Marketing Essentials You Always Wanted to Know
ISBN: 194939574X ISBN-13(EAN): 9781949395747
Издательство: Неизвестно
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Цена: 8620.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

The Internet has changed how we communicate, and that includes how we market. From corporate websites, to social media platforms, search engines, and more, there are many ways to reach your market in the digital age. The vast amount of data that can be generated (Big Data), ads to the complexity of marketing decisions, but also lets you understand your market better than ever before.

Digital Marketing Essentials You Always Wanted To Know includes easy-to-understand concepts, tips, and insights to understand how to gain and retain happy customers through the use of digital technologies. This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy. It shows how to integrate your digital activities across channels to improve your marketing performance.

Whether you are a beginner, looking to understand the basics of digital marketing, or an expert marketer, searching for a way to increase your digital marketing ROI, Digital Marketing Essentials will help you achieve your goals.

Автор: Proctor, Tony
Название: Absolute Essentials of Strategic Marketing
ISBN: 0367437759 ISBN-13(EAN): 9780367437756
Издательство: Taylor&Francis
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Цена: 7961.00 р.
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Описание: Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of marketing strategy. This book is valuable reading for marketing students around the world.

Автор: Publishers Vibrant
Название: Digital Marketing Essentials You Always Wanted to Know
ISBN: 194939543X ISBN-13(EAN): 9781949395433
Издательство: Неизвестно
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Цена: 12068.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Digital Marketing Essentials You Always Wanted To Know includes easy-to-understand concepts, tips, and insights to understand how to gain and retain happy customers through the use of digital technologies. It shows how to integrate your digital activities across channels to improve your marketing performance.

Автор: Kaufman
Название: Digital Marketing
ISBN: 0415716756 ISBN-13(EAN): 9780415716758
Издательство: Taylor&Francis
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Цена: 6583.00 р.
Наличие на складе: Нет в наличии.

Описание: Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage.

Автор: Deiss Ryan, Henneberry Russ
Название: Digital Marketing for Dummies, 2 ed.
ISBN: 1119660483 ISBN-13(EAN): 9781119660484
Издательство: Wiley
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Цена: 4117.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Digital Marketing For Dummies will give you the tools you need to meet business goals like expanding the reach of your brand, acquiring and monetizing customers, and increasing audience engagement with proven digital marketing strategy and tactics.

Автор: Carl McDaniel Jr., Roger Gates
Название: Marketing Research Essentials
ISBN: 1119043077 ISBN-13(EAN): 9781119043072
Издательство: Wiley
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Цена: 12672.00 р.
Наличие на складе: Поставка под заказ.

Описание: In the 12th edition of Marketing Research,  McDaniel and Gates continue to share their industry experience to  teach students how to make critical business decisions through the  study of market research. The authors' practical, &nbs

Автор: Cliffe Kenneth
Название: Essentials of Marketing
ISBN: 1682852512 ISBN-13(EAN): 9781682852514
Издательство: Неизвестно
Цена: 24944.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Marketing has evolved tremendously in the modern times. It has moved on from the traditional approaches to a more contemporary form such as online marketing. This book discusses the already existing methods of marketing along with future developments. Case studies from across the globe have been collected in this extensive text. It also discusses other aspects of marketing like market segmentation, marketing research, customer behavior, etc. This book will provide new insights into the field of marketing and benefit students as well as professionals.

Автор: Berkowitz, Eric N.
Название: Essentials of Health Care Marketing 4 edf.
ISBN: 1284094316 ISBN-13(EAN): 9781284094312
Издательство: Jones & Bartlett
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Цена: 15838.00 р.
Наличие на складе: Поставка под заказ.

Описание: The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market.
Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
This complete curriculum of marketing management tools and techniques is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation.
New to the Fourth Edition:

Chapter 3 (Environment) heavily revised to include new health care delivery models, increased competition, foreign competitors, and health care reform.
Chapter 4 now includes discussion of exchanges.
Chapter 10 addresses increasing amount of system consolidation.

Автор: Kingsnorth Simon
Название: Digital Marketing Strategy
ISBN: 074947470X ISBN-13(EAN): 9780749474706
Издательство: TBS/GBS
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Цена: 5938.00 р.
Наличие на складе: Поставка под заказ.

Описание: Understand how to develop and implement digital techniques to your marketing strategy with this complete guide to the process of digital marketing.