Автор: Daniel C. Hellinger Название: Conspiracies and Conspiracy Theories in the Age of Trump ISBN: 3030074587 ISBN-13(EAN): 9783030074586 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book focuses on the constant tension between democracy and conspiratorial behavior in the new global order. It addresses the prevalence of conspiracy theories in the phenomenon of Donald Trump and Trumpism, and the paranoid style of American politics that existed long before, first identified with Richard Hofstadter. Hellinger looks critically at both those who hold conspiracy theory beliefs and those who rush to dismiss them. Hellinger argues that we need to acknowledge that the exercise of power by elites is very often conspiratorial and invites both realistic and outlandish conspiracy theories. How we parse the realistic from the outlandish demands more attention than typically accorded in academia and journalism. Tensions between global hegemony and democratic legitimacy become visible in populist theories of conspiracy, both on the left and the right. He argues that we do not live in an age in which conspiracy theories are more profligate, but that we do live in an age in which they offer a more profound challenge to the constituted state than ever before.
Автор: Madisson, Mari-Liis , Ventsel, Andreas Название: Strategic Conspiracy Narratives ISBN: 0367030985 ISBN-13(EAN): 9780367030988 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strategic Conspiracy Narratives proposes an innovative semiotic perspective for analysing how contemporary conspiracy theories are used for shaping interpretation paths and identities of a targeted audience.
Автор: Fickle Tara Название: The Race Card: From Gaming Technologies to Model Minorities ISBN: 1479805955 ISBN-13(EAN): 9781479805952 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3762.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Winner, 2020 American Book Award, given by the Before Columbus Foundation How games have been used to establish and combat Asian American racial stereotypes As Pok?mon Go reshaped our neighborhood geographies and the human flows of our cities, mapping the virtual onto lived realities, so too has gaming and game theory played a role in our contemporary understanding of race and racial formation in the United States. From the Chinese Exclusion Act and Japanese American internment to the model minority myth and the globalization of Asian labor, Tara Fickle shows how games and game theory shaped fictions of race upon which the nation relies. Drawing from a wide range of literary and critical texts, analog and digital games, journalistic accounts, marketing campaigns, and archival material, Fickle illuminates the ways Asian Americans have had to fit the roles, play the game, and follow the rules to be seen as valuable in the US. Exploring key moments in the formation of modern US race relations, The Race Card charts a new course in gaming scholarship by reorienting our focus away from games as vehicles for empowerment that allow people to inhabit new identities, and toward the ways that games are used as instruments of soft power to advance top-down political agendas. Bridging the intellectual divide between the embedded mechanics of video games and more theoretical approaches to gaming rhetoric, Tara Fickle reveals how this intersection allows us to overlook the predominance of game tropes in national culture. The Race Card reveals this relationship as one of deep ideological and historical intimacy: how the games we play have seeped into every aspect of our lives in both monotonous and malevolent ways.
Автор: Hansen-horn, Tricia Horn, Adam E. Название: Public relations strategy, theory, and cases ISBN: 1433120798 ISBN-13(EAN): 9781433120794 Издательство: Peter Lang Рейтинг: Цена: 16138.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Presenting a robust introduction to public relations strategy, this book helps readers explore their perceptions of what strategy is or might be; highlights influencers of strategic decision making such as distinctions among B2B, B2C, and B2G as well as public relations roles and organization types; discusses the education and training value and limitations of the popular case study; and provides a easy-to-understand overview of four theories important for every "student" (academic and non-academic) of public relations to understand. Excellence theory, contingency theory, rhetorical theory, and social capital theory are introduced. In the spirit of praxis (the application of theory to practice), the authors provide theory-specific and other relevant "keys" for use as the reader seeks to apply what is read to actual public relations cases. As might be expected, highly structured case studies that clearly distinguish between objectives, strategies and tactics are included for the purposes of education and training. The featured set of case studies includes: March of Dimes Rebrand; Inside Pediatrics Children’s Mercy Kansas City; Vanity Fair Women Who Do LiftTOUR; TouchNet + Heartland; WeatherTech Public Relations Super Bowl Ad Buy; ZF Race Reporter/Fan Reporter: Europe, Japan and the US; Pinnacle Not So Silent Night; Lee Jeans—Influencer Relations; Fight CRC One Million Strong Collection; Tips for Kids—Seventeen Years Later; and Dairy Queen’s Fan Food Not Fast Food Campaign: Retrospective Cases Analysis from the Outside.
Автор: Hansen-horn, Tricia Horn, Adam E. Название: Public relations strategy, theory, and cases ISBN: 1433120801 ISBN-13(EAN): 9781433120800 Издательство: Peter Lang Рейтинг: Цена: 9009.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Presenting a robust introduction to public relations strategy, this book helps readers explore their perceptions of what strategy is or might be; highlights influencers of strategic decision making such as distinctions among B2B, B2C, and B2G as well as public relations roles and organization types; discusses the education and training value and limitations of the popular case study; and provides a easy-to-understand overview of four theories important for every "student" (academic and non-academic) of public relations to understand. Excellence theory, contingency theory, rhetorical theory, and social capital theory are introduced. In the spirit of praxis (the application of theory to practice), the authors provide theory-specific and other relevant "keys" for use as the reader seeks to apply what is read to actual public relations cases. As might be expected, highly structured case studies that clearly distinguish between objectives, strategies and tactics are included for the purposes of education and training. The featured set of case studies includes: March of Dimes Rebrand; Inside Pediatrics Children’s Mercy Kansas City; Vanity Fair Women Who Do LiftTOUR; TouchNet + Heartland; WeatherTech Public Relations Super Bowl Ad Buy; ZF Race Reporter/Fan Reporter: Europe, Japan and the US; Pinnacle Not So Silent Night; Lee Jeans—Influencer Relations; Fight CRC One Million Strong Collection; Tips for Kids—Seventeen Years Later; and Dairy Queen’s Fan Food Not Fast Food Campaign: Retrospective Cases Analysis from the Outside.
Автор: Kerrigan, Ken Название: Our future in public relations ISBN: 1839095997 ISBN-13(EAN): 9781839095993 Издательство: Emerald Рейтинг: Цена: 9349.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In an era of fake news and diminishing trust, it`s time to ask exactly what our future in public relations will be. Aimed primarily at communications management professionals, Our Future in Public Relations delves into whether public relations are dead, or rather more important than ever before as a driver of purpose-driven organizations.
Автор: Quesenberry, Keith A., Название: Social media strategy : ISBN: 1538138174 ISBN-13(EAN): 9781538138175 Издательство: NBN International Рейтинг: Цена: 9504.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer has taken control.
Описание: The rapid pace of technological change constantly gives rise to new ethical dilemmas. This provides a practical introduction for engineering students that emphasizes ethical decision-making. The authors situate engineering ethics in the wider context of business and environmental ethics and guide students through case studies emphasizing value conflicts often encountered in engineering.
Название: ISBN: 1412987709 ISBN-13(EAN): 9781412987707 Издательство: Sage Publications Рейтинг: Цена: 25027.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides readers with a comprehensive look into the field of public communication campaigns. This title features chapters on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.
Автор: Illouz Eva Название: The End of Love ISBN: 0190914637 ISBN-13(EAN): 9780190914639 Издательство: Oxford Academ Рейтинг: Цена: 4038.00 р. Наличие на складе: Поставка под заказ.
Описание: Western culture has endlessly represented the ways in which love miraculously erupts in people's lives, the mythical moment in which one knows someone is destined for us; the feverish waiting for a phone call or an email, the thrill that runs our spine at the mere thought of him or her. Yet, a culture that has so much to say about love is virtually silent on the no less mysterious moments when we avoid falling in love, where we fall out of love, when the one whokept us awake at night now leaves us indifferent, or when we hurry away from those who excited us a few months or even a few hours before. In The End of Love, Eva Illouz documents the multifarious ways in which relationships end.
She argues that if modern love was once marked by the freedom to enter sexual and emotional bonds according to one's will and choice, contemporary love has now become characterized by practices of non-choice, the freedom to withdraw from relationships. Illouz dubs this process by which relationships fade, evaporate, dissolve, and break down "unloving." While sociology has classically focused onthe formation of social bonds, The End of Love makes a powerful case for studying why and how social bonds collapse and dissolve. Particularly striking is the role that capitalism plays in practices of non-choice and "unloving." The unmaking of social bonds, she argues, is connected to contemporary capitalism that is characterized by practices of non-commitment and non-choice, practices that enable the quick withdrawal from a transaction and the quick realignment of prices and the breaking of loyalties.
Unloving and non-choice have in turn a profound impact on society and economics as they explain why people may behaving fewer children, increasingly living alone, and having less sex. The End of Love presents a profound and original analysis of the effects of capitalism and consumer culture on personal relationships and of what the dissolution of personal relationships means for capitalism.
Автор: Charles Marsh, David W. Guth, Bonnie Poovey Short Название: Strategic Writing ISBN: 1138037109 ISBN-13(EAN): 9781138037106 Издательство: Taylor&Francis Рейтинг: Цена: 16078.00 р. Наличие на складе: Нет в наличии.
Описание: In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.
Описание: The ultimate guide to investor relations Your one-stop resource for everything pertaining to your company`s dealings with the investment community, Running an Effective Investor Relations Department provides investor relations professionals with essential day-to-day information.
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